ame leaders guide to linkedin: networking & connections

AME Leaders Guide to LinkedIn1

How and why to make LinkedIn connections

AME Leaders Guide to LinkedIn

Single point lesson

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Why add LinkedIn connections?

LinkedIn adds one more way to network Bring colleagues one step closer to AME More people in your network = more people to invite

to AME

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Networking through LinkedIn

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Build relationshipso Mirror your real-life network o Person-to-person knowledge sharingo Strengthen and escalate


Networking through LinkedIn

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Build relationshipso Mirror your real-life network o Person-to-person knowledge sharingo Strengthen and escalate

Attract people o Invite to your network, groups, eventso Make them welcome o Be approachable, make a good impression


Ways to connect in LinkedIn

Personal Automated

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People you know Search for colleagues New acquaintances Online “business card” file

People you “meet” in LinkedIn groups Common interests Relationship established

People you “may” know Avoid canned messages Make sure you know

them well

Importing your address book Very automated and

impersonal Not advised!


Connect with people you know

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Mirror your real-life network

Find people you know in LinkedIn

Continue to grow your network



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Use the Search bar to find someone in LinkedIn

Select “People” from the drop-down box


Search for colleaguesNew acquaintancesOnline “business card” file


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Use the “Connect” button




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LinkedIn’s canned message




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Type over LinkedIn’s canned message

Personalize EVERY LinkedIn message

Invite


Connect with colleagues

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Ignore this section for now

Find this well-hidden link



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Find the “Colleagues” tab

Choose the company you have in common



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Select a person from the listName appear in the “to” box



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Make it personal



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Type over the canned message


Connect with people you “meet” in groups

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Get to know Brian in discussion. Click on his picture to learn more about him Invite him to join your network



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Brian’s activity

View profile or add to network (connect)



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Brian’s profile



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Personalize by referring to Brian’s comments


Connect with people you meet in person

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Your new business card file



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Search



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Personalize EVERY LinkedIn message!

Find and connect



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LinkedIn’s canned message



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Type over LinkedIn’s canned message




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Message is personalized

Send invitation



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Confirmation

AME Leaders Guide to LinkedIn32 12/27/11

Connect with “people you may know”



Importing your address book

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Too automated! See why:



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Not recommended Too automated! See why:

AME Leaders Guide to LinkedIn35 12/27/11



Homework

Invite four people to connect Remember to personalize your invitation

Next lessons: Invite your connections to “events” Invite them to the AME LinkedIn group

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Copyright © 2011 by Karen Wilhelm


End

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Questions? Email Karen Wilhelm, Chair, AME Social Media

Council, [email protected]

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