business and social media victories
DESCRIPTION
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.TRANSCRIPT
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Session 521
“Business & Social Media Victories”Tuesday, June 81:30 – 3:00 PM
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Jennifer Overhulse‐King, Principal Owner – St. Nick Media ServicesJennifer Overhulse‐King is the principal owner and founder of St. Nick Media Services. She is a writer, as well as a marketing and public relations expert, with more than 20 years of journalism background and expertise. Jennifer began working with the insurance industry as a copywriter for The National Underwriter Company, and she subsequently held various marketing leadership positions with National Underwriter, Tech Decisions, Claims Magazine, and Florida Underwriter. As principal owner of St. Nick Media Services, Jennifer works with vendors and insurance companies alike to tailor marketing, PR, advertising and sales messages/efforts specifically for constituent groups important to the insurance industry. She has recently published expert articles in Insurance & Technology, Tech Decisions, Best’s Review, National Underwriter, Insurance Networking News, AT&T’s Networking Exchange, IASA’s Interpreter and the Journal of Insurance Operations. She is a member of the Insurance Marketing Communications Association (IMCA), the Insurance Accounting & Systems Association (IASA) and is editor of IASA’s Interpreter.
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Today WeWill Cover: You Will Learn:Today We Will Cover: The changing world of
work
You Will Learn: How to use social
media to build your l b d Building your personal
brand
What is social media?
personal brand
How social media can help build your career
What does it mean to me?
The importance of setting goals for social media
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The Changing World of WorkThe Changing World of Work Baby Boomers (1946 to 1964)
Many did not attend college
High emphasis on manufacturing/manual labor
Typically work for one company entire career
Gen X (1965 to 1980)Gen X (1965 to 1980)
Over 60% attended college
Technologically adept
L itt d t l th th B Less committed to employer than the Boomers
Gen Y or Millenials (1980s & later)
Majority graduated from college
Tech‐savvy
Highly mobile, looking for a work‐life balance
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Building Your Personal BrandBuilding Your Personal Brand WWBGD?
Thing Big!
Think like a corporation
Define yourself
Are you an artist?Are you an artist?
Are you good with words?
Can you do anything with technology?
Ch i l l t li i lt th t Choose an image, logo, color, tagline or specialty that you are comfortable associating with going forward
Start telling your story
Visuals are compelling
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Building Your Personal Brand (continued)g ( ) Gain experience
College/Technical School
Ongoing/Continuing Education Ongoing/Continuing Education
Track Accomplishments
Perfect Your CV
Get Letters of Recommendation
Promote Yourself
Don’t be a Shameless Self‐Promoter
If You Don’t Blow Your Horn…
Become an Expert
Seek out conferences Seek out conferences
Accept speaking engagements
Build Relationships
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What is it? • Facebookat s t?
Social media is…
Social Networking • LinkedIn
D l i i…user‐generated content distributed through social
Social Bookmarking
• Del.icio.us• Digg• Reddit
Socialinteractions facilitated on an almost real‐time b i b th I t t
Instant Messaging
• AOL Instant Messenger
• MSN
Media
basis by the Internet or other forms of electronic distribution
MSN Messenger
Independently
• Blogs• Wikisdistribution. y
-Guided Web Vehicles
Wikis• Message
Boards
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What else is it?What else is it? It’s an advertising vehicle
It’s a research tool
It’s a feedback mechanism
It’s a networking platform
It’s a thought leadership forumIt s a thought leadership forum
It’s a way to stay in touch with remote contacts
It’s a relationship builder It s a relationship builder
It can also be…
a great waste of…a great waste of time, money and resources!
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Setting Goals to Achieve a SocialSetting Goals to Achieve a Social Media Victory
Decide what you want to achieve
New job? Promotion?
Make sure online activities are directed toward this end
Identify a timeline
Pinpoint milestones in the process Pinpoint milestones in the process
Set aside time EVERY DAY to update and create content
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What Does Social Media Mean toWhat Does Social Media Mean to Me?
Your Personal Brand is Now MOBILE!
When you change jobs, your profile changes too
Update contact information immediately
Your Personal Brand is Now GLOBAL!
Employers throughout an industryEmployers throughout an industry can find you, not just those who are local
Expands the universe of potentialExpands the universe of potential positions and employers
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Strategies & TacticsStrategies & Tactics Use social networking sites to build a virtual resume or profile of your
skill set
LinkedIn profile
Facebook page
Twitter account
Personal blog
Post content
Retweets Retweets
Blog responses
SlideShare
Consider other tools
YouTube, Flickr, Digg, Reddit, etc.
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Tools of the Trade – LinkedIn
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Tools of the Trade – LinkedIn Groups
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Tools of the Trade – Twitter
Important Twitter Tools: Lists Hashtags (#)Hashtags (#)
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Tools of the Trade – HootSuite
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Tools of the Trade – Profilactic
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OK OK social media is obviously the greatest thing sinceOK, OK…social media is obviously the greatest thing since sliced bread…
But can I really
use it to further
my career?
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Will it work? According to a Harris Interactive poll conducted in August 2009:
5% of recruiters use social networking sites to identify candidates
35% of employers reported they have backed away from a 35% of employers reported they have backed away from a candidate because of questionable content on social networking sites
53% of employers would not hire someone who posted 53% of employers would not hire someone who posted provocative photos
44% of employers discounted candidates with content relating to alcohol or drugsalcohol or drugs
35% of employers indicated they backed away from a candidate because he or she badmouthed a former employer online
Potential employers are using social media. What will they find out about you?
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What’s the Payoff?What’s the Payoff? Reduces Wait Time/Instant Feedback
Gives You Access to Peers and Potential Employers
Your Network Helps You Hunt for a Job
Keeps You In Touch with Your Industry
Enables You to Create Your Own PositionEnables You to Create Your Own Position
Higher Salary
Provides You a Virtual Soapbox (One You Control!)
E t bli h Y Th ht L d Establishes You as a Thought Leader
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Still not convinced?Still not convinced? Diablo Cody, “Juno” writer, was
discovered through her blog
Naked Pizza, a small New Orleans‐based pizzeria, says 69% of sales generated during a one d T itt d ti i blitday Twitter advertising blitz came from the campaign
Julie Powell, of “Julie & Julia” f i d h fi t b k d lfame, signed her first book deal after an editor at Little, Brown & Company read her blog
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Q&A on Social Media
Jennifer Overhulse‐King, Principal Owner – St. Nick Media Services
What else would you like to know? What else would you like to know?
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Thank you for your time and attention. If you still have questions,Thank you for your time and attention. If you still have questions, please contact:
Jennifer Overhulse‐KingPrincipal OwnerSt. Nick Media Services15695 Glencoe‐Verona RoadVerona, KY 41092
Phone: 859‐803‐6597E il j @ t i k diEmail: [email protected]
www.twitter.com/stnickmediawww facebook com/stnickmediawww.facebook.com/stnickmediawww.linkedin.com/in/stnickmedia