social media victories (ppt slides)
DESCRIPTION
This is the slide deck for the "Social Media Victories" keynote program by Patrick Schwerdtfeger. It gets modified for different audiences but contains the content most often included.TRANSCRIPT
social media victories
schwerdtfeger
[ shwert – feger ]
…
we know the future
…
…
2006 – 2.7 Billion / month
2009 – 31 Billion / month
…
almost 500 million users
2nd largest search engine
1 90% trust recommendations by friends
2
70% trust peer reviews posted online
3
only 14% trust traditional advertising
today’s realities …
Nielsen Survey, 2009
conversations are markets
…
28
…
33
Canadians
smart people …
Outrun your competition!
65,000+ downloads
21
embrace new media
…
Younger
Old
er
Younger
Old
er
The internet is LESS personal.
The internet is MORE personal.
Younger
Old
er
I need to meet someone face-to-face to really get to know them.
If I only meet someone face-to-face, I don’t know anything about them yet.
Younger
Old
er
ONLINE transactions are not secure.
OFFLINE transactions are not secure.
Younger
Old
er
If an online transaction goes wrong, I have absolutely no recourse.
If an online transaction goes wrong, I can personally destroy their reputation.
85% of reviews are positive
37
who owns your brand?
the conversation
…
2009 twitter study …
1 40% of tweets are “pointless babble”
2 38% are conversational between users
3 8.5% are self-promotion and/or spam
4 Only 8.7% have “pass-along value”
Pear Analytics, 2009
68% of orders
85% of new customers
participate in the conversation
…
31
the contacts
…
emails from LinkedIn
join groups
create or join a group
1
2
3
4
5
Buddy Media
+ 300%
target by job title
LinkedIn direct ads …
point to a PDF …
communicate with precision
…
30
the community
…
1 profiles – people with friends and family
2
groups – people with similar interests
3
pages – brand properties for businesses
facebook facilities …
…
1 profiles – 2 hurdles (profile & friends)
2
groups – 1 hurdle (profile but not friends)
3
pages – 0 hurdles (indexed by Google)
accessibility …
…
Jane Smith
Jane Smith Financial Advisor Danville CA
?
keywords in page title …
…
Joanne Smith
Karla Jones
tag people in photos …
…
involver.com …
engage your community
…
29
the channel
…
34,684 videos submitted
425K email-verified votes
necessary equipment
$4M to $60M+
+ 700%
leverage rich media
…
54
cultural revolution
source content
“Yes we can!”
32
what is your content?
38
the future is already here …
it’s just not evenly distributed yet.
William Gibson, November, 1999
Webify Your Business
Internet Marketing Secrets for the Self-Employed
Author & Speaker
$ 20.00