BUS 1.5: MANAGERIAL SKILL DEVELOPMENT (w.e.f. the batch of students admitted 2015-16 )

UNIT – I: Managerial Skills: Importance of managerial skills in successful management – communication as one of the managerial skills. Communication: Meaning, definition, process, functions, objectives and importance of communication – essential elements of effective communication – communication barriers – overcoming communication barriers. Significance of communication to managers.

UNIT – II: Media of Communication: Verbal & non-verbal. Oral communication: Forms – advantages and limitations. Written communication: Forms – advantages and limitations. Non-verbal communication: Forms & importance of non-verbal communication – measures to improve non-verbal communication.

UNIT – III: Channels of Communication: Formal and informal – barriers to formal and informal communication – steps to improve the effectiveness of formal and informal communication – 7C’s of Communication.

UNIT – IV: Listening: importance, barriers and the principles of good listening – guidelines for effective listening – the art of listening. Presentation: Oral and written – steps in presentation – guidelines for successful presentation.

UNIT – V: Report writing: Procedure and guidelines for effective report writing. Letters – Memos – Circulars – Notices – House Journals. Negotiation: Meaning and process of negotiation – essential skills of negotiation – art of negotiation – measures to improve negotiation skills among managers.

Suggested Books:

1) C.S.G. Krishnamacharyulu and Lalitha Rama Krishnan, Business Communication, Himalaya Publishing House, Mumbai.

2) Urmila Rani and S. M. Roy, Business Communication, Himalaya Publishing House, Mumbai.

3) Nirmala Sing, Business Communication, Deep and Deep Publications Pvt. Ltd., New Delhi.

4) R. K. Madhukar, Business Communication, SAGE Publications.