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toolkit

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building your

today2014

Reece & Nichols Realtors © 2014

Contents

2014 Income Goal Worksheet ................................................. 1, 3

Monthly Activity Summary ......................................................... 4

Action Plans ................................................................................ 5

MyNeighborhood Report ........................................................... 6

Home Match ............................................................................... 7

Pop-‐Bys ....................................................................................... 8

Open House ................................................................................ 9

Other Activities ......................................................................... 10

Drawing Requirements ............................................................. 11

FIRE ........................................................................................... 12

What Top Agents Say:

“Define what you want your

business to look like and focus on

it. Define financial goals,

appointment goals, ideal client

profiles, etc., and know what you

want your business to look like.”

“Important to me is time blocking

for specific activities, automated

follow-‐up systems and daily

affirmation/goal statements.”

“I set a plan and stick to it – this

means setting goals. “

“The schedule is more important

than the deal.”

Our Vision We create and deliver a remarkable home buying and selling experience. Our Mission We are respected as the innovative market leader while operating in a profitable growth culture. As business partners, we gain strength by delighting the customers, eliminating unnecessary costs and continually improving our product and services.

business modelbuilding your today2014&


PAGE Reece & Nichols Realtors © 2014 1

Income Goal WorkSheet Turn in to Your Manager* Your real estate business allows you to achieve any lifestyle you choose. What lifestyle will you choose

for 2014? Complete the goal sheet below to see what actions you’ll need to meet your income goals.

Remember, you’ll need at least 33 touches or actions to generate one transaction!

Your Information

Annual Income Goal $__________________________

Commission Rate __________________________

Commission Level __________________________

Average Sales Price $__________________________

Your Goals

Transactions for the Year __________________________

Transactions per Month __________________________

Client Actions for the Year __________________________

Client Actions per Month __________________________

* See details page 11

Business Gauge Sign Up Coming in

January 2014!



Income Goal WorkSheet Keep for Your Files* Your real estate business allows you to achieve any lifestyle you choose. What lifestyle will you choose

for 2014? Complete the goal sheet below to see what actions you’ll need to meet your income goals.

Remember, you’ll need at least 33 touches or actions to generate one transaction!

Your Information

Annual Income Goal $__________________________

Commission Rate __________________________

Commission Level __________________________

Average Sales Price $__________________________

Your Goals

Transactions for the Year __________________________

Transactions per Month __________________________

Client Actions for the Year __________________________

Client Actions per Month __________________________

* See details page 11

Business Gauge Sign Up Coming in

January 2014!



Monthly Activity Summary

January

Activity Jan 7 Jan 14 Jan 21 Jan 28

Sales Meeting

Thursday Office Session

Optional In.Office

COI /Action Plan

Coffee Talk

Calls to COI

Open House Plan OC

Open House Plan 2

Home Match

MyNeighborhood

Pop By

Other

Other

Other

Discussion with Manager and Notes:

2014 Open House Celebration Schedule

Jan. 4 & 5 Feb. 8 & 9 March 1 & 2,

22-‐23 April 5 & 6,

19-‐20

May 3 & 4, 17-‐18 June 7 & 8 July 12 & 13 Aug. 2 & 3

Sept. 6 & 7 Oct. 4 & 5 Nov. 1 & 2 Dec. 6 & 7



Action Plans

Action Details

Action plans are e-‐mail marketing campaigns that allow you to quickly, easily and consistently market to

your Center of Influence (COI) and web leads. Once you complete the one-‐time setup, action plans

become hands-‐free marketing throughout the year. Action Plans are the ideal anchor to your 33-‐touch

marketing plan.

COI

Register your COI on the R&N Prospecting Plan and they will

receive 17 messages throughout the year including:

Buyers

The Buyer Campaign is full of information about the home

buying process, including:

You may consider registering your Buyers for the Anniversary Plan too, automatically sending a friendly

greeting each year on the anniversary of their home purchase!

Sellers

The Seller Campaign is very similar to the Buyer Campaign, but

includes:

• Local Market Updates

• Holiday Greetings

• Special Offers

• Home Care Tips

• Online Features

• Prequalifying for a loan

• Moving Tips

• Checklists

• Home Improvement Tips

• Market Trends

• Value of Remodel Upgrades



MyNeighborhood Report

Action Details

The MyNeighborhood Report (MNR) provides your clients with valuable real estate market information

for their neighborhoods – or the neighborhood they want to move into!

COI

Use the MyNeighborhood Report to keep in touch with your COI , it makes an easy 12 touches annually.

Buyers

Set a buyer up to receive a MyNeighborhood Report twice a month for all neighborhoods they are

interested in: this will allow buyers to better focus on the activity in various neighborhoods.

Sellers

Many agents are sending the MNR to their seller once a week, a natural complement to the data in

Home Match for Sellers.

Prospects

• Deliver an MNR to the 10 houses surrounding your new listing, and move up neighborhoods

• Take a copy of the MNR to your Open House and offer to set up visitors on two MNRs: one for their

open house neighborhood and one for their current neighborhood

• Deliver an MNR to the 10 houses surrounding your open house

• Deliver an MNR to a move up neighborhood for your open house

• Add a call to action in your email signature with a link to the MNR website:

To track market trends in your neighborhood monthly, click here



Home Match

Action Detail

Home Match is integrated with your website, your mobile site, your app and your Today site. This

program allows you to automate and customize your client’s home search: simply set once and your

client is notified via email automatically! Since our web platform is updated every 15 minutes, your

clients can be the first to know about homes for sale and updates to existing inventory. Access is always

available from the HomeMatch tab on your website.

HomeMatch forBuyers

• Set up your buyers for automated updates, property searches and individual properties

• Create multiple searches that will be updated nightly

• Clients are notified via email of changes including price, photos and open houses

HomeMatch for Sellers

• Set up your sellers for up-‐to-‐date information on their listing

• Includes web activity, showings, feedback, marketing activity and more

• Convenient weekly email reports include web traffic and showing activity



Pop-Bys

Action Details

This is a fun and easy way to stay in front of your COI! Who wouldn’t enjoy having their Realtor “pop by”

to say hi and deliver a clever promotional item? Seasonal pop-‐by ideas are available on the Today site

under Marketing Tools > Pop By Ideas.

COI

Use this opportunity to supplement your automated R&N Prospecting Plan and MNR: although your COI

see your photo on these emails, they will be delighted to see you in person. Make it short and simple;

remind them that you are a Reece & Nichols agent and that you are never too busy for referrals.

It’s such a great seller’s market, we can’t keep mum about it!

Some agents go that way, some agents go the other way – we’ll bring

buyers right to your house!

Leaves are falling, home prices are rising – we can help you clean up

when you sell your house!

All of the above items are available at DollarTree.com



Open House

Action Details

Open Houses are a great way to showcase your listings while prospecting for buyers and sellers. Don’t

forget to check out the Open House Celebration schedule (online and on page 2 of this packet).

Additional information and ideas are on the Today site under Marketing Tools > Open House

Resources.

Monday

• Select the RIGHT home to hold open

• Generate Trendgraphix Report and Print 30 (15 to deliver to neighbors, 15 for your open house)

• Generate MyNeighborhood Report and Print 30 (15 to deliver to neighbors, 15 for your open house)

Wednesday

• Post as OPEN on the Today site under Website Administration > Schedule an Open House

• Ask HomeServices Lending loan officer to generate 15 financing flyers

• Generate 15 property flyers and buyer marketing materials through the Today Site

Thursday

• Walk the neighborhood, distribute both TrendGraphix and MyNeighborhood Report

• Place Open House Rider on sign

• Market your open house on social media: “share” from Facebook.com/ReeceAndNichols, post a link to your home’s listing on your website, etc.

Friday/Weekend

• Place directional signs (timing will vary based on neighborhood and location)

• Print Open House Registry from ForeFront on the Today site under Marketing Tools > Open House Resources > Open House Registry

• Bring business cards, a MyNeighborhood Report and Trendgraphix with you

• Follow up with the buyers that visited your Open House with Home Match, a MyNeighborhood Report, and a hand-‐written thank you note

• Follow up with your sellers after the Open House



Other Activities

Mail Print Send HomeTalk Newsletter or postcard 4X annually

Social Media Look for your COI and add as friends “Like” Facebook.com/ReeceAndNichols to receive informational posts in your news feed – and

“share” with your COI Post 3X a week (social, share a R&N post, real estate market trends/information) Reece & Nichols also has a presence on Twitter, LinkedIn, Google+, Pinterest, Instagram and our

blog, Blog.ReeceAndNichols.com: we provide information and market trends on each, for you to pass on to your COI

Expand COI Add 25 more names and activate on Action Plan

Geographic Campaign Collect neighborhood names/email and set up MyNeighborhood Reports to send monthly

Send COI evidence of success Just Listed, Just Sold LIKE your new listing on your RAN.com site Email Listing Flyer (can be used for new listings or solds)

Review your web site Update statistics Update photo Call to action/offer MyNeighborhood Report Call to action/Register for email alerts/HomeMatch Post area Trendgraphix

Mobile Bookmark your mobile site on your phone

NameTag Wear it every day Be a walking billboard: logos on clothes, promotional items, etc. Find new items on

Promo.ReeceAndNichols.com

Note Cards Send 5 note cards each week (prospect, new acquaintances,

COI)

Networking Socials, sporting events, volunteering, etc.

Door Hangers Surrounding a new listing Surrounding an open house

Other Income Opportunities

Relocation Referrals

Rental

Recruiting

Reece Commercial

First In Real Estate

The new training from Reece & Nichols, developed with Mark Leader!



Drawing Contest Requirements

Action 1: Activate action plan to a minimum of 25 contacts by

December 15.

Action 2: Activate MyNeighborhood Reports for a minimum of 25

contacts by December 15.

Action 3: Complete your income worksheets (pages 1-‐2) and give one

copy to your manager OR give your manager a copy of your business plan.

Note: Any income sheets given to your manager will be entered into the business gauge in January

You’ll be entered into a drawing for each completed action above. Prizes include:

RAN App (3)

5 Personalized Yard Signs

5 Pointer Signs

$50 Gas Cards

Personalized Sign Package (yard signs, directionals, opens, riders)

Notes:

Deadline:

December 15

Reece & Nichols Realtors © 2014

When Nine Weeks (every Wednesday from October 16th December 18th): October 16, 23, 30

November 6, 13, 20

December 4, 11, 18

Introductory Cost $399 – Acquire one listing during the nine-‐week course and after it closes, you

will be refunded $200.

Where The KU Edward Campus at 126th and Quivira, Overland Park, KS

How Sign up on the Training Center Calendar (Training.ReeceAndNichols.com)

Taught by Reece & Nichols Certified Trainers, Developed by Mark Leader

As North America's No.1 real estate sales speaker/trainer, Mark Leader has helped tens of thousands of salespeople raise their production and increase revenues by hundreds of millions of dollars. Mark has written the book “Distinguishing Marks of a Leader” and has co-‐authored the book “Blueprint for Success” with Ken Blanchard and Stephen R. Covey as well as the book “Success is a State of Mind” with Les Brown, Mark Victor Hansen and Deepak Chopra. He has also participated in national training videos and made several guest appearances on the live Internet radio program “Liquid Lunch,” which is heard on ThatRadio.com — “Canada’s Number One Internet radio station.” LeadersChoice.com

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