Knowing Your Culture At Start-up: Why It Matters and How to Define

It

A Workshop . . . .

Scott Patchin, The trU Group

Website/Blog: www.thetrugroup.com

LinkedIn: Scott Patchin

Twitter: @trugroupscott (hashtag for this conversation: #momentummi)

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My Background• Launched September 2009 (via FastTrac)• Mission: To be a guide for others so they realize

the excellence they were born to achieve.• My elevator speech: I fix organizations that are

concerned about having the right people in the right roles to grow their business and/or culture.

• People (Executive / Individual / Team Coaching)• Process (Consulting around Talent Systems /

Change)

Today is about . . . . Culture What it is? / Value? / When?

What will define your culture?

Actions - - that will help you define culture.

All to Participate – focus on the four MOMENTUM organizations

• Beliefs / Values• My Natural Talents• Our Culture will NOT include . . .

• The Barrier – Under lots of stress, I . . . . . .

Defining Your Culture –The Inputs

+ STRESS

3 Most Stressful Life Events1. Death2. Divorce3. Job Loss

#? Starting up a company

• Service / Product (How will your Customers feel it?)

• Communicate / Build Relationships / Celebrate

• Selecting the Right People

Defining Your Culture –The Actions

4 Ways starting a business changes YOU

1. You Get Used to Constant Fear2. You realize that luck has

nothing to do with it3. You get more creative than you

ever imagined you could be4. You get a whole new

perspective on others’ businesses

Don Rainey – VC in DC

4 CRITICAL things you need from your team

• Help managing the fear• The knowledge/experience to

help win• Brave problem solvers• Someone to celebrate with

Scott Patchin – blog post on 11/3/2010 – www.thetrugroup.com

Do The Work bySteven

Pressfield

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