How to Build Leads Using FacebookCustom Pages, “Like” Strategy, and Building Fans

Twitter: #KunoFB

Presented with:Mike & Troy

TabSite, app division of Digital Hill Multimedia

@TabSiteTabSite.com

Agenda• Introduction – Mike & Troy

– Why Facebook is Important for Marketing– Importance of a Custom Landing Page– Value of Having a “Like” Strategy– Opportunities for Lead Cultivation– Most Common Facebook Mistakes– Strategies for Building Your Fan Base

• How Kuno Uses Facebook• Free Download• Questions & Answers

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Twitter: #KunoFB

Introduction

Troy Rumfelt• President, Digital Hill Multimedia, Inc. & TabSite - Goshen, IN

Over 15 years of web design & Internet marketing experienceWorks with hundreds of client companies from around the worldDeveloped TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010

Twitter: #KunoFB

Troy Rumfelt, President

TabSite, app division of Digital Hill @DigitalHill

DigitalHill.com

Introduction

Mike Gingerich• Marketing Director, Digital Hill Multimedia, Inc. & TabSite - Goshen, IN

Over 10 years of Internet marketing experienceFrequent speaker and writer on matters of social media, SEO, web design, ecommerce and Internet marketingWork has lead to over 200 TabSite installs per day

Mike Gingerich, Marketing Director

TabSite, app division of Digital Hill

@Mike_GingerichDigitalHill.com

Twitter: #KunoFB

Twitter: #KunoFB

“Growing your Business

with Facebook”Tools, Tips, & Tactics

for maximizing your Facebook presence

With Troy Rumfelt & Mike Gingerich of TabSite, the App Division of Digital Hill Multimedia

Agenda• Why Facebook is important to your business

• Importance of a Custom Landing Page for your Fan Page

• Value of having a “Like” Page strategy

• Opportunities for Lead Cultivation

• Most Common Mistakes by Businesses

• Strategies for Building your Fan Base

It’s where the people are!

- More than 500 Million active users on Facebook

- 50% of users log on every day

- The average User has 130 friends

- The average user is connected to 80 pages, groups, & events

- The average US user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05]

PEOPLE ON FACEBOOK:

Credit: Transform Your Marketing by HubSpot Internet Marketing

Why is Facebook important to your Business?

It can help you:- Get found- Build Credibility - Engage with your Target market- It’s low cost Marketing- Increase your online footprint - Build community

- Did we note, “It’s where the people are!”

Agenda• Why Facebook is important

• Importance of Custom Landing Page

• Value of having a “Like” Page strategy

• Opportunities for Lead capture

• Most Common Mistakes

• Strategies for Wall Posting

First, Why Create a Facebook Page?

- Interact and Engage- Highlight Specials / Events- Update your fans quickly/easily

- Did we mention… “It’s where the people are!”

Why Create a custom Facebook Landing Page?

- Introduce Your Page / Why it matters - Show much more company info - Extend Your Brand Visually to Facebook

- Did we mention… “It’s where the people are!”

Why Create a custom Facebook Landing Page?

- Showcase Testimonials- Inform, Educate- Add Opt-in forms- Create Call to Action

- Did we mention… “It’s where the people are!”

Agenda• Why Facebook is important

• Importance of Custom Landing Page

• Value of having a “Like” Page strategy

• Opportunities for Lead capture

• Most Common Mistakes

• Strategies for Wall Posting

Get those “Likes”!

- You have ONE first impression

- Customize a Non-Fan Landing page geared to get the “Like”

- Give incentives to “Like” your page

- Vivid, simple imagery

- Offer a Freebie (samples or coupon)

Get those “Likes”!

- Vivid, simple imagery

- Masking works

- Offer a Freebie (samples or coupon)

- With the “Like”, they are “opting-in”to hear from you

Agenda

• Why Facebook is important

• Importance of Custom Landing Page

• Value of having a “Like” Page strategy

• Opportunities for Lead capture

• Most Common Mistakes

• Strategies for Wall Posting

New Custom Tabs with tools like TabSitemake Opt-in forms easy to add!

Facebook is like e-Blast 2.0- Harness awareness- Further educate- They give you permission to communicate further - Easy to allow them to talk about you- Viral aspect, make it compelling to share

Credit: Transform Your Marketing by HubSpot Internet Marketing

You can’t fake “being social”!

- It’s not build it and your done- Engage with Fans- Don’t give it the hard sell!- Ask open ended questions

Credit: Transform Your Marketing by HubSpot Internet Marketing

Social: You either are, you learn to be, or go home!

Agenda• Why Facebook is important

• Importance of Custom Landing Page

• Value of having a “Like” Page strategy

• Opportunities for Lead capture

• Most Common Mistakes

• Strategies for Wall Posting

Most Common Mistakes

- Creating a Profile account for your Business

- Automating wall posts

- Posting too often

- Hard Sell approach

Wall Posting Tips

- The morning paper (Post in the morning) for most industries**- Only post 2-3 times per day- Be responsive to comments- Be personal- Ask Questions- Invite dialogue- Photos & Videos get more comments!

Wall Posting Tips- We noted: “Post in the morning for most industries”**** HOWEVER, this is industry specific! Know your audience!

A recent Buddy Media study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

Wall Posting Tips- Good Timing for Posting on Facebook depends on the day of the week per industry!

Retail – Sunday is a big day for engagement on the shopping and retail front, so target shoppers on Sunday!

Entertainment – Friday, Saturday, and Sunday were most important post times

Media: Weekends had strong engagement while Monday was the weakest.

Automotive: Auto related companies saw the most engagement on Sunday’s

Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office.

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

NEW! Post as your Fan Page

- How to post as your Fan Page

- Why should I post as my Fan Page?

- Track your progress with Insights

Tips to Add Value

- Connect your Blog

- Offer Unique Value

- Get your Vanity URL

- Create photo galleries

Why use an App like TabSite?- Easy way to add engaging content to your Fan Page- Simple to use Content Editor , Fan / Non-Fan made Easy- Facebook iframes apps has opened up possibilities - Embed Google Maps, Opt-in forms, Surveys and more!- Try it Free! www.TabSite.com- Drag N Build coming soon!

Examples:

How Kuno Uses Facebook

Twitter: #KunoFB

How Kuno Uses Facebook

Twitter: #KunoFB

How Kuno Uses Facebook

Twitter: #KunoFB

Download at: Facebook.com/kunocreative

Facebook Marketing Cheat SheetFree Download

• Glossary of Facebook Terms• Facebook Demographics• Social Media Rules of

Engagement• E.L.E.E. Principles & Tips• How to Use T.H.A.R.G. on

Facebook

Twitter: #KunoFB

Questions & Answers

Slides Posted at: Facebook.com/kunocreativeBlog Tab

Twitter: #KunoFB