generate qualified leads through facebook
TRANSCRIPT
How to Generate Qualified Leads through Facebook Advertising
Carissa ColesFacebook Ad Manager
Social Media Manager School
Hootsuite Professional Certified
Social Media Consultant
Case Study 1: Aviation CompanyCase Study 2: Internet Service ProviderCase Study 3: Travel Agency
Case Studies
Case Study 1: Aviation Company
GOAL
TARGET
CUSTOMERS
DRIVE
LEADS
STRATEGY
Created one Facebook Ad per training course
Created one landing page for each Facebook ad.
1
2
RESULTS579
No. of Leads/Inq
uiries
P 32 Cost Per
Lead/Inquiry
Case Study 2: Internet Service
Provider
GOAL
TARGET
CUSTOMERS
DRIVE
LEADS
STRATEGY
Created Facebook ad
Use their online application form as the landing page
Show the ad to their target market
Retarget the ad to those people who have visited successfully finish the step 1 but didn’t proceed.
1
2
3
4
RESULTS90
No. of Leads/Onlin
e Applications
278 Cost Per
Lead/Online Application
Case Study 3: Travel Agency
GOAL
TARGET
CUSTOMERS
DRIVE
LEADS
STRATEGY
Created one Facebook Ad per travel package
Created one landing page for each travel package (with complete information of the travel itinerary)
Show the ad relevant to the landing page
Launch new ad every now and then whenever they have new packages to avoid ‘ad fatigue’
1
2
3
4
RESULTS144
No. of Leads
171 Cost Per
Lead
Facebook Advertising IS WORKING
Short Exercise2 minutes
If you’re going to use Facebook
ads, what would be your goals?
Key TakeawaysHaving a Facebook page is not just having likes but also making sure those fans convert
Have a goal in mind
Identify your target market
Identify what a LEAD means to you
Plan and execute your strategies
Monitor results
Cheers!