how to get traffic, leads, sales using facebook advertising - webinar

Download How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR

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  1. 1. You Are Here! Awesome!Friday, January 25, 2013
  2. 2. Facebook Advertising Beginners Module - Your BreakthroughAuthor and Un-Guru Jon RognerudSECTION I @jonrognerudFriday, January 25, 2013
  3. 3. Your time = ValuableFull Attention Ahead - Stay Focused Now...Friday, January 25, 2013
  4. 4. DISCLAIMER Results not typical. Youll need to work for it.(but it can work really well!) You are solely responsible for the use of any content, and any results or actions seen are not indication of your future performance.Friday, January 25, 2013
  5. 5. Fully Charged! YOU: Like to think BIG! and you are a heart-centered EntrepreneurThis Webinar is for Beginners To IntermediateFriday, January 25, 2013
  6. 6. a different breedFriday, January 25, 2013
  7. 7. My PROMISE to you: Today, youll getthe GOLDEN KEY to FB success (More likes, fans, trafc, leads, fame)Friday, January 25, 2013
  8. 8. What youll learn:How to get more quality fans/likesHow to get .20-30c clicks or less with a 2-5% CTR Big trafc strategies that create buyersA type of content that will ROCK your pagesStep-by-step outline of big results FB campaigns(All this without beingseen as a spammer)Friday, January 25, 2013
  9. 9. My StoryWhat gives me the right?Friday, January 25, 2013
  10. 10. My Story Started online in 1996 - HTML page Social Media Marketing AgencyAuthor, Speaker, Expert MentionsFrom Norway to LA for MusicHusband, Father to 3 little rug-ratsBlog at www.jonrognerud.comFriday, January 25, 2013
  11. 11. Social Media = Hot!90% of USMarketers claimed social media as partof their strategy in2012 (Only 20% in 07)Friday, January 25, 2013
  12. 12. What is advertising?... a form of salesmanship.Friday, January 25, 2013
  13. 13. What is advertising?Dude!... a form of salesmanship.Friday, January 25, 2013
  14. 14. What is Marketing? ...ensure a return on the $$ spentadvertising.Friday, January 25, 2013
  15. 15. Where to Begin? You Are SMARTFriday, January 25, 2013
  16. 16. Where to Begin?If you want more, make yourselfmore valuableIf you want to make a million dollars, become a millionaire rst - J.RohnFriday, January 25, 2013
  17. 17. Biggest Obstacle? Not trusting yourself (aka self-worth)Dont let your small business make you small-mindedFriday, January 25, 2013
  18. 18. You are a Creator!EbooksBooksTeleseminarsAudio ProgramsWebinarsFriday, January 25, 2013
  19. 19. ContenT is King = $$$Subscription/membershipsSpeechesSeminarsOnline/DVDConsultingFriday, January 25, 2013
  20. 20. Things THAT EARN $$$ Life/Biz Coaching Certications Masterminds Web casts (live) BlogFriday, January 25, 2013
  21. 21. Things THAT EARN $$$ Podcasts Slide decks Static visual content (examples:) Info-graphics, cartoons, pix White Papers/Research VideosFriday, January 25, 2013
  22. 22. Things THAT EARN $$$ FAQs Feature Articles Press Releases Buyer Guides Data SheetsFriday, January 25, 2013
  23. 23. Think DifferentlyYou dont have to be great to start... but you have to start -- in order to become great - Zig ZiglarFriday, January 25, 2013
  24. 24. SUCCESS CRITERIAFriday, January 25, 2013
  25. 25. Your Message The worst reason toadvertise is the reason most people do advertise.Plain Vanilla OffersInterchangeable Features and BenetsCommodity BusinessFriday, January 25, 2013
  26. 26. Your Differentiators Reposition yourself Target Marketing USPWHO do you serve? Your Audience is ______Friday, January 25, 2013
  27. 27. You & advertising Fear, Uncertainty, Doubt You are not the customerPoor pricing strategiesFriday, January 25, 2013
  28. 28. You & advertising No reason for condence in it No condence in self Not enough reasons to stick to itFriday, January 25, 2013
  29. 29. You & advertising Too hard to do it Isolation Not enough information (excuses) Press on. Nothing in the world can take the place ofpersistence - Ray Kroc (McDonalds Founder)Friday, January 25, 2013
  30. 30. Todays sales model Entice/Stimulus Landing Page/Sell Use/Experience Good ol AIDAFriday, January 25, 2013
  31. 31. New Opportunity!Friday, January 25, 2013
  32. 32. The Success ModelMessagingAdvertisingMarketingFriday, January 25, 2013
  33. 33. Facebook AdvertisingBeginners Module - Psychology, Trafc, LeadsSECTION IIFriday, January 25, 2013
  34. 34. FOCUS AREA PAIDORGANIC Promotions = Your SuccessIDEA: Once your nd what works, turn it on EVEN MORE and test, test, test!Friday, January 25, 2013
  35. 35. WORKBOOK Printed on your desk - and READY?Go to www.jonrognerud.com/webinar/thanks.htmlFriday, January 25, 2013
  36. 36. WORKBOOK Do you have a clean personal (pix) representation of you?Your USP - Unique Message and Position? What top 5 questions do you get all the time? Visit AllTop.com - have you found your categories? Who are your top 5 competitors? And Why? CONTENT IS KING!Friday, January 25, 2013
  37. 37. Foundationshttp://www.lunametrics.com/blog/2012/11/12/nal-social-media- sizing-cheat-sheet/Friday, January 25, 2013
  38. 38. Whats important? Question 1:Like over the Lead? Answer: _____________________ Question 2: Gated or Non-Gated Pages? Answer: _____________________Friday, January 25, 2013
  39. 39. Quality Fan BuildingFacebook Contests(Make it relevant) Make sure they become buyers! Tip: WildFireApp Tip: ContestDomination.comFriday, January 25, 2013
  40. 40. Most Important Capture Leads (likes + emails/list) Get Likes/Fans that you can advertise to Offers/landing (internal & external) & mobileFollow-up / auto-responders Relationships above all - and add the CTA! (ask for the like)Friday, January 25, 2013
  41. 41. Where are you?Brand Building? Sales Building?Need more likes/fans? Cross platform marketing & integration? Fan/brand pages and management?Friday, January 25, 2013
  42. 42. Social Media Plan What social networks & platforms?Content Strategies & Calendar Advertising & Marketing (Promotion)Conversion Strategies (likes, comments, opt-ins) Email capture/auto-responderAd Plan (psychology)Friday, January 25, 2013
  43. 43. Humans + PsychologyFacebook is Human Communication andInteraction in Hyper-Speed Know, Like & TrustDo onto others as they would do onto you - usecommon senseFriday, January 25, 2013
  44. 44. Have a business? Whats working now?Audience - who are they?Current buying patterns (and ticket prices)Friday, January 25, 2013
  45. 45. Facebook Rocks 95% Fun, entertaining stuff Services & e-Commerce Personal Development B2C & B2B (more complex)Friday, January 25, 2013
  46. 46. Trafc & Ads Highly Connected To A Topic Be clear and specic (targeting & ads) Creative Ads, and clear colors and images Faces! (regular pictures over fancy ones)Friday, January 25, 2013
  47. 47. Trafc & Ads Adverts (aka Google Adwords) Headlines & Question Marks (Add ?) Numbers, Capitalize, PunctuationTIP: Facebook.com/ads/adboardFriday, January 25, 2013
  48. 48. NewsFeed & Edgerank The Facebook Rivers of NewsFriday, January 25, 2013
  49. 49. FB 2011: EDGERANK Afnity - amount of interaction between FB users Weight - type of post (sharing most valuable) Time Decay - post timeliness (freshness)Friday, January 25, 2013
  50. 50. Types of Ads Sponsored Stories Promoted Posts:*Page Post Ads (News feed, fans, friends of fans, non-friends Fans - a favorite) FB OffersFacebook Power Editor (Chrome only)Facebook Ad Guidelines (/ad_guidelines.php) TIP: Videos directly into FB with Play button!Friday, January 25, 2013
  51. 51. Capture Pages Premium ContentCapture Name/Email On your website As a FB app/internal TIP: Consistency!Friday, January 25, 2013
  52. 52. Trafc! Social Media = Media That is Social Are your social widgets and Facebookassets readily accessible and visible? Are you campaigning right now? (Ads) Proles on: Facebook, Twitter, LinkedIn,YouTube, Google+, PinterestFriday, January 25, 2013
  53. 53. Tracking! Number of fans/followers Posting frequency & consistency Content engagement Content Virality (shares, repins, retweets)Friday, January 25, 2013
  54. 54. Invest In Social & You It will pay off Ongoing work Takes time & effortFriday, January 25, 2013
  55. 55. Discover AudienceQuantcastGoogle Facebook Google.com/adplannerAlexaFriday, January 25, 2013
  56. 56. Helper Tools HootsuitePostplanner SocialMention RSS Feeds and Automation A WordPress Blog & Social Widgets!Friday, January 25, 2013
  57. 57. Conversion/Tab Tools OptimizelyHeyo Google AnalyticsWriterAccess Textbroker Static HTML AppFriday, January 25, 2013
  58. 58. Facebook AdvertisingBeginners Module - Personal Success & Results SECTION IIIFriday, January 25, 2013
  59. 59. Cool... LP Conversion Opt-in: 10% Actual Prospects (leads): 9 (Non-Fan Engagement, Promoted Page Posts)NewsFeed & AdsFriday, January 25, 2013
  60. 60. Google TakeoverFriday, January 25, 2013
  61. 61. Consistency - LandingFriday, January 25, 2013
  62. 62. Creative First, make a post inside your Facebook Page, then Ad:Chrome Browser ExtensionFriday, January 25, 2013
  63. 63. Audience TargetingFriday, January 25, 2013
  64. 64. Advanced OptionsFriday, January 25, 2013
  65. 65. Pricing & STATUSFriday, January 25, 2013
  66. 66. PlacementsTip: Could have been a FaceBook in-line videoFriday, January 25, 2013
  67. 67. Content That RocksBut - ask:Is it RIGHT for my business?A mix ofentertainment, education andinspiration tends towork well...Friday, January 25, 2013
  68. 68. Big results this year!Ready to build yourbusiness to the nextlevel?Friday, January 25, 2013
  69. 69. Done for You (DFY) Done-For-You Services:www.chaosmap.com 1. Lead G