building a business using social and digital marketing
TRANSCRIPT
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People, Passion and being a little Particular; key elements
to building a successful business
@jamesdearsley
James DearsleyFounder of The Digital Marketing Bureau
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Being Particular
James Dearsley
AND THEN FIND THE NICHE OF THAT NICHE
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Being Particular
Use search to refine your business and content
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Being Particular
Facebook is where you talk to people you know,
Twitter is where you talk to people you don't know,
Google+ is where you talk to people you want to know,
LinkedIn is where you talk to people you should know.
Being Particular
Refine the platforms you will use. Don’t think you have to use all of them
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Being Particular
Refine by recent trends on increase in user base
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Being Particular
Refine by size and demographics; age and location
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People
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People
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People
Always make your profile meaningful to those you are “finding”
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People
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People
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Passion
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It doesn’t matter what your passion is, you can make it a business
Passion
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Passion
Vary your content - It is core to all that you do
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Passion
Content Marketing facilitates all business marketing
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