blockworks - digital marketing and building worlds
TRANSCRIPT
Minecraft Digital Marketing and Building Worlds
James Delaney
Most successful video game in history after Tetris
Most searched YouTube term after ‘music’
5 billion YouTube views every month
55% male 45% female
100 year brand?
62 members, 19 different countries
Digital production studio
Consultancy
Tomorrowland - Disney
Destruction of Herculaneum and Pompeii - Tate
We Are the Rangers – ZSL / United for
Wildlife
Light Your Way Home - Microsoft