building afacebook

sculpt

(for your business)

we are sculpt.

#SculptFB

so…

why facebook? humanize your brand engage/reach your fans* serve as a digital touchpoint promote offline events, campaigns

*customers/community

page vs. profile

page vs. profile

page vs. profile

1) transfer existing admin roles

‘ ’

how to convert

conversion2) download data

a) click the settings cog account settingsb) click general + download copy

c) start my archive

‘ ’

‘ ’

conversion

‘ ’

consolidation

consolidation1) start on the page with most Likes2) edit page at the top3) update info4) left side bar; click resources5) merge duplicate pages

ready to get started

setup

setup

pages: what typecommunity pages

business pages

location pages

hobbies, activities, interests, non-biz

brand or company

store front? claim this for your business!

setup

setup

setup

setup

setup

setup

setup

now what?

find your first fans

social touchpoints

what to createcontent that builds trustcontent that convertsother people's contentcontent that educatesuser-generated content

what to createvisuallikeableshareablesnackableaction-oriented

what to createvisual

what to create

likeable

what to create

shareable

what to create

snackable

what to create

action-oriented

LIKESHARE

COMMENTCLICK

MEASURE

LEARN

BUILD

iteration process

graph search

resources

Jon LoomerMari Smith

Mashable Sculpt

thanks

(707) SCULPT-0