How to Build a Facebook Business Video in 5 Minutes

Download How to Build a Facebook Business Video in 5 Minutes

Post on 24-Jan-2017



Social Media

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  • HOW TO


  • Nearly half of U.S. small businesses dont haveweb sites, according to a new study Instead, theyre using review sitessuch as and Angies List, or socialnetworks such as Facebook to get the word outabout their businesses.

  • To promote moresmall business use ofFacebooks platform,Facebook rolled outa new feature YourBusiness Story that makes it easierfor SMBs to tell theirbusiness storythrough video.

  • Here's how tomake yours...

  • Step 1: Go Facebook will prompt you tolog on.

    You can only create a businessvideo if youre an authorizedAdministrator for a Facebookpage. If youre an Admin formultiple pages, choose the oneyou want to create thisbusiness video for.

  • Step 2: Choose your photos.

    Facebooks businesses arentfull-motion extravagances:theyre low-tech (albeitattractive) video montages thatsequence through 8 of yourphotos, providing a quick video montage. Facebooklets you easily select and sequence the photos sothat they provide the movement required to conveya good story. If you havent yet uploaded 8 photos,Facebook will prompt you to do so. Confirm yourphoto selections and go onto the next page.

  • Step 3: Tell your story (very briefly)

    Facebook only gives you90 characters to expressyour business saga: thesecharacters will appearafter Facebooks cannedtext readingWere in the business of Obviously, you should choosetext that makes sense in this context. Once youre happywith this text, choose Confirm Your Story.

  • Step 4: Choose your music.

    Youre not going to findanything particularlycutting-edge on this page(sorry folks, no Bowie,Prince, or Miles Davis here).

    Facebooks music accompaniment selections are a bitMuzaky, but are probably adequate for many smallbusinesses. Currently Facebook offers a rocklike track,synth, electronica, and percussion-only tracks.

  • Step 5: Agree with Facebooksterms.

    Facebook provides someadditional boilerplate languagebeyond its standard TOSgranting it a worldwide, non-exclusive right to display yourideo around the world. Unlessyou have an objection to theseadded terms, click I Agree andyoure done.

  • Step 6: Wait About 10 Minutes.

    Facebook processes these videos veryquickly: our test video was live on theintended page within about 10 minutes.

    A note -- You can create additionalvideos with different storylines, which isvery useful if your business does morethan one thing.

  • A couple ofinteresting thingsto notice aboutYour BusinessVideo are:

  • 1. Its formatted in thesquare (1:1) format,which seems to havebecome the favoritevideo aspect ratio onsocial media, so checkto make sure that anyimages formatted toother ratios haventbecome cropped in anunpleasant way.

  • 2. The video addsa gentle zoom-outeffect to eachimage (call it alimited Ken Burnseffect.)

  • 3. Once your videois live, you canboost it just likeany otherFacebook post.

  • 4. If you dont likeyour video, youcan just delete it.

  • Facebooks video tool doesnt provide anysophisticated effects, editing capabilities, or eventhe ability for the business to provide its own narrationtrack. Many small businesses may find it inadequate forpresenting a refined brand image.

    But for those businesses who lack marketing budgets andwant to project a livelier, moreanimated view of what they do -- without spending muchtime or money doing it -- Your Business Story is worthinvestigating.

  • Facebook's Your Business Story is quick,easy to use, and can put small businessesinto video production without spending adime on production.

    Video is big these days: provided you have high-quality photos available (and a good story that willfit into the 90 character limit), you can get into thevideo game in less than a half hour of work.

  • Do you have more questions aboutsocial media and video marketing?