build your audience with live video… - amazon s3 · 2015-05-20 · build your audience with live...

!!!

Build Your Audience with Live Video…

!How to leverage the Power of Live Online Broadcasts To Tap Into Your Audience,

Build A Brand That You Love…and a Business That Will Stand the Test of

Time! !

!

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!Table of contents Foreword

Acknowledgements

Intro

Chapter 1 – What is live video?

Chapter 2 – The case for live video

Chapter 3 – What do you broadcast?

Chapter 4 – The types of live video platforms.

Chapter 5 – What is your show format?

More to come…

!Note from the Author:

!Hello fellow and future OnlineBroadcasters!

Casey Zeman here. I am the founder of EasyWebinar which is a software designed to build your brand, launch your products, and build your thriving online community through the power of live events, shows, summits, and more. EasyWebinar has thousands of happy customers and if you would like to join our free event that will teach you how to the leverage the 4 Steps to The Event launch BluePrint go to www.demo.easywebinarplugin.com .

When you register for this free event you automatically get an in-stant free ‘What’s Your Story?’ Checklist Guide that will help you to

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http://www.demo.easywebinarplugin.com

better understand HOW to engage and connect with your audience through the power of your own storytelling!

!Forward

!Attention: Leaders, Authors, Small Business Owners, Consultants, product creators, Service providers, and Marketers… !It’s no secret that if you are trying to establish yourself on-line as an expert or authority, author, thought leader or really any personal brand…then building your online Community is crucial. !Michael Hyatt creator of Platform University writes: !"Great ideas and even great products are not enough anymore. In a crowded marketplace you are competing against hundreds, if not thousands of others. !How do you stand out? How do you break through the clutter? How do you rise to the top and achieve the visibility and success that you know you or your product/organization deserve? “ !


I wanted to ask you a question. Have you been thinking : !How can I build an online audience with all the noise out there? !

HOW LOUD DO I HAVE TO SHOUT IN ORDER TO BE HEARD???????

!Well first off…breath…bring your decimals down and think about this phrase for a minute… !“Big Results start with Small Actions.” !This mean that one intimate action can have a bigger then life reaction! The concept that big results requires big action (such as finding customers and fans…), is false. !The more intimate, the more one-on-one, the larger the impact. !…So how does a ‘little lever’ open a ‘big door’? !One intimate action can cause what I call an influence ripple…(One person shares with another person , who shares with another


person, and pretty soon that one intimate action caused a larger REACTION.) !!Do you remember the movie ‘Pump up the Volume’…with Christian Slater? !Christian Slater played a high school student who was sick of not having a represented voice in his small community for teenagers…so he created a Pirate Radio Station (this was back in the day when Pirate Radio was getting popular) !Every night he would do his show…speak on the topics he was passionate about…and disrupt the radio waves… !Soon, his show grew…You see, it was fresh, real, and something that people were thirsting to consume… !Pretty soon it grew so BIG that by the end of the movie the FED’s and the FTC were after him for illegal broadcasting… !Ah Censorship at its finest…(Well, we no longer have that problem and you will see what I mean in a minute here…) !Christian Slater took small steps…and made intimate connections to his audience which continued to bring in


an even bigger audience…Bigger then he could ever imagine… !!Remember…“Big Results start with Small Actions.” !!-So how do you do what Christian Slater did? -How do you build a thriving community? -How do you get your message out to the world? !Get a Radio set and pirate broadcast from your rooftop? No Silly! !First it requires Engagement then it requires… Online Broadcasts…or what we are calling LIVE VIDEO! !Let me explain: !There has been an evolution… a shift going on in the mar-ket place. That shift has changed how we consume, interact, and select… !To rise above the noise it isn’t enough anymore to simply use tech-niques that you were using just 6 months ago… !


Some years ago video rocked the way we communicate with our au-dience online. YouTube became the 2nd biggest search engine and many companies began to see the power of Video as it relates to building trust and getting found…it continues to be one of the best ways to create highly engaged content. !Then it was webinars, which gave us an even deeper ability to posi-tion ourselves as experts while creating a new level of engagement to our audience through online events. We could now interact one on one with people online in real time! !Let’s fast forward to NOW. !Right now, a new evolution is happening. !It’s a combination of many different things that we’ve experienced in the past that have worked, all coming to a head to create a new way of engagement; a new way of creation; a new way of building your community. !…Using the Power of Online Broadcasts (Live Video). !!!!!


Chapter 1 - The Rules Have Changed?

!I love video for engaging and connecting with an audience. Video bridges the gap of impersonality found on the web. It also can posi-tion you as an expert in your field and finally help to get you found in the sea of NOISE…Landing in the lap of your perfect audience. For this very reason, video is near and dear to my heart. It is hands down the BEST way to connect with your audience…until now…

You see, there is one strategy that oddly enough is trumping the use of JUST video to engage and connect with your audience. -This one thing is 10 times more engaging than video…

-This one thing can create a unique scalability in your business while at the same time keeping costs low.

-This one thing can give an instant satisfaction to cus-tomers and future customers which allows greater sales and fewer refund.

-This one thing is centered all around one concept…Community.

-This one thing can look like a video…but it isn’t a video.


!It is LIVE VIDEO.

!What is live video?

!Live video is the use of live stream events to build a firm foundation with either an existing community, or as a way of tapping into and attracting a new community.

There are several types of live video events otherwise known as On-line Broadcasts…and for the purposes of keeping things simple we will focus on a couple powerful ways to broadcast so that you can start this process as soon as possible…(When you’re done reading this book)

These tools are hands down the BEST way to engage and discover an audience thirsting for what you have to sell or teach.

This book was written for:

• Anyone with a business that wants to deepen their rela-tionship with their customers.

• Anyone with a product or service that wants to leverage events to connect to a much larger audience… yet still feel ONE-to-ONE.

•Anyone who is a content expert or author looking for more brand exposure, as well as a system for selling


more books, coaching courses, and consulting to a hun-gry/pinpointed audience.

!!

Chapter 2: The Case For Live Video

!I am a serial entrepreneur who started as an actor/singer in TV, Film and Stage doing guest star roles on NBC, to doing Opera in Chicago. I also ran for many years a multi-million dollar real es-tate firm until the market crashed in 2008-09. Uncertain of what to do, I looked at switching careers to a financial planner and out of that desperation, that was the first time I started to look at try-ing to build leads from Online Marketing. !Once I started learning and absorbing…I was hooked…After years of learning marketing strategies online…I found a niche which helped me to get back to my passion. You see I went into acting because I craved doing something that would move others to have an emotional response. What better way to create that response, and connect with people, then video? !That’s when I started using YouTube to promote my business. Be-fore I started using Video Marketing, nothing was working for me.


I tried 365 different ways to promote myself and non of them worked. I thought I was cursed or something. That’s when I de-cide to stop listening to what people were TELLING me to do and started to focus more on my INSTINCT. !And my instinct was YouTube. Once I started getting my videos up on YouTube…things started to click for me. Because of the success I found in YouTube, I was able to get my videos more exposure, which helped me to start consulting various companies on building their own brand and message. !The power of video is no secret (and even back then, people could see the power of video for building a trust and engagement with a pinpointed audience). !I was one of the first video marketers at that time which gave me the opportunity to work with such clients as Estee Lauder, Dell and Harper Collins. !After I found my niche, my sole purpose was to tap into the highest forms of communication for online engagement. !!Video was the first step… !But now we are at a new crossroads. !


New technology has shown itself that lends itself to empower every entrepreneur, small business owner, corporation, executive, artist, author and leader with a way of building a deeper, more enriched way of communicating and build-ing long term relationships online… !This book is intended to show you how to build a larger community and fan base by sharing valuable content to an audience desperate for what you have… via a live show…(a SHOW can be many things…which we’ll discuss in this book) The trouble with JUST video is, by Just using video, you lack a level of engagement that can only come from a live one on one connection. The trouble with Webinars. Do you know what a Webinar is? It is a live presentation…however historically, there have been limited resources for doing webinar events in the past. Webinars are great because they do fill that gap of one-on-one con-nection…but the problem is: !How can you get more people to your events? !Webinars don’t have a viral or social element to them. (Until Now) !


In this book I show you how you can use our unique strat-egy system for creating your event, marketing your event, and bringing in a social and viral audience into your busi-ness…all at the same time…meaning we do 2 things… 1. We help you engage and connect on the deepest level possible with your existing audience and… !2. We help you to continue to GROW your audience with every Online Broadcast you do! !In this book, we’ll talk about a few different types of live stream ap-plications that can allow you to do online broadcasts, but to keep things pretty simple…we want to focus on ONE more than any oth-er. We will be talking about (Mostly) Google Hangouts! !!!And if you don’t know, Google Hangouts is Google’s streaming me-dia platform. !Why are we focusing on it? !-Every time you do a new Broadcast through Google Hangout, Google will index that broadcast in the search engines…which


means your broadcasts can be found when people are searching for content that is relevant to what you are sharing. !Google is (at the moment) giving top ranking priority to Google Hangouts/YouTube Live…(LIVE VIDEO) in the

search engine because of the high level of value placed upon them. You see Google ranks now based on ENGAGEMENT…(At the end of 2012, Google changed the way they rank con-tent online…saying that the more engaged content with the most value gets priority ranking (in search results). !Video has been the top dog for getting ranking based on this new algorithm, however GOOGLE HANGOUTS came out of left field, completely transforming and re-writing this new de-


claration by Google. Now, GOOGLE HANGOUTS is at the top of the food chain for engaged content. !What does that mean for you? !That means you can now get your message out to the world faster and easier then ever before. !This book will show you how to leverage this tool along with pro-viding our unique system of getting the most out of your Online Broadcasts so that you can get more traffic, build your list and even generate sales. !In fact one of my students Bo used this system to generate over 200k in a 3 day event leveraging the power of Google Hangouts. (Through the power of an online summit…something that we will be talking about)


So what are some ways of using Google Hangouts? !• Consistent and Recurring Web-Shows! • Online Interviews • ‘How to‘ Presentations • Online Book Signings • Community Conversations • Product Launches • A Concert Stage for Entertainers • Sharing someones screen and helping them solve a

problem • Review a product (affiliate marketing) !This is truly a game changing system for building your online presence and platform… !When you do an Online Broadcast a ripple effect occurs… Every broadcast you do exponentially increases your online pres-ence until one day without realizing it…your community is just as big as Christian Slater’s…or bigger…! ! My goal for you after reading this book is: To stop having to shout your message out to the world in order to be heard… !


Instead I want you to start building your empire with a simple whisper…through the power of online broadcasts (live vide0) !

!

Chapter 3: What Do You broad-cast?

!!But Casey...What do I do an online event about?

Good question! Especially if your business doesn’t immediately seem like it naturally lends itself to online events. !The quickest way to answer the question of “what to do an event about” is to ask yourself these questions… !• What is your/my potential community members or buy-

ers biggest problem? !• What does your/my community want? !When you know the answer to these questions, you know what con-tent to create. That’s what your live event will be about. !


How do you find out? !Ask your community !You do not want to leave this part down to guess work, you’ve got to ask your community directly but how in a non-evasive way? !One way is with a surveys. !If you already have an existing community such as a Facebook group or an email list, then you can send a survey to them. !Here are a couple survey options to use: !-SurveyMonkey: https://www.surveymonkey.com/ -Wufoo Form Builder: http://www.wufoo.com/ -Google Doc also has a great Survey option: https://docs.google.-com/document/ !If you don’t already have some kind of community and you’re start-ing completely from scratch, you can always go to where your po-tential community is hanging out. Forums, Facebook , Meet ups, LinkedIn groups, etc. !For some people this is their biggest fear. People are terrified to ask their audience what they want. What do you want? What can I give


https://www.surveymonkey.com/

http://www.wufoo.com/

https://docs.google.com/document/

to you? What can I do better for you? What can I do to better assist you in your efforts? !These questions translate (in our minds) to us doing something wrong. In our minds we think “If I admit that I really could be doing something better then it means I’m doing something wrong”. So I’m not going to admit anything and I’m going to hide in my shell and just be happy that my audience is still coming in (sort of!). !But when you start breaking down those barriers and ask those questions, it’s like opening a flood gate of communicating between you and your audience. !You might find that there’s a trend, and if you find that trend, then you’ve tapped into the biggest question that most of your audience has. !Also when you do this, you bridge that gap of impersonality and un-cover a question that might be lingering in their mind. !Usually a community member who hasn’t bought anything from you may have a lingering question or issue that’s holding them back. They might like pretty much everything you do except one small thing is bugging them, causing them to hesitate. !For example John owns a dog walking service. His customer Angela likes everything about how John runs his business. However An-


gela noticed one day walking up to John’s work with her latte, that John uses a choker on some of the bigger dogs. !Angela’s dog is a big dog…which sets off a bit of hesitation about leaving my dog in the care of this person. !If John took a survey or even simply asked Angela how she feels, he is going to know more about what her concerns or objections are. !You can uncover unanswered questions and based on that new in-formation, make changes in your business. And of course, these points/concerns provide GREAT CONTENT FOR A SHOW! !What is the goal of your live broadcast? !Once you have asked what your community wants and have their feedback, it’s time to start your live events. !Generally speaking, there are 3 major reasons for putting on a live event… Lead generation, Conversion and Product Creation. !1. Lead generation

!Get people to your events! (build your community) !You can run live events and broadcasts for lead generation and community building. It’s the first point of contact. It’s how people


find you. Once they have found you, get them on your email list by having them register for a private event. (Yes provide them free live stream show content as a traffic source, but then have them take that next step. !A hot lead is someone who continues to show interest in your show and then takes the action of signing up for more! They haven’t bought anything yet, but are feeling you and your process out! They are definitely interested in learning more and potentially getting whatever problems they have solved by you! !2. Converting leads !You can also use live events to convert leads and community mem-bers into paid customers. When running an online event, after giv-ing great value and content that solves part of their problem, be sure to offer in a very natural and non-pushy way, an opportunity to get the full solution through an offer. Such as an online course, or your book, or your live 4 week training course. This allows you to monetize your expertise from the online event experience. !3. Creating products !One of my coaching students, Sonya asked me at one point if there was a way to sell a program even if you haven’t created it yet. My response to her was absolutely. Many of us as experts want to build out online courses and products to offer to our community. Well


some of us sell information…and if that is you, you can often times create say a 4 week class in the form of a bootcamp. !What is a bootcamp? It is a way of doing live training weekly to a group of people. The course isn’t pre-created but developed live for the next 4 weeks. By doing a bootcamp style offer, you can often times sell people into a course or product that you haven’t even built yet. !The cool thing is that your live events can be the product itself. !For example I could say to my community… !!“Would you like to join me for live coaching!? I’ll be in the trenches teaching about how to leverage the power of YouTube , Google Plus, Google Hangouts and webinars over the next 4 weeks…LIVE. !Every week we’re going to be doing 2 hour live sessions of intensive training. I’m only taking a small handful of students to join me in this bootcamp. If you want to be one of those students, come on through now, it’s only $500 and for the next 4 weeks of intensive group training on leverage the power of YouTube , Google Plus, Google Hangouts!” !To recap, these are the 3 overall reasons for live event... !


1. To drive in leads 2.To then convert leads into sales 3.To potentially use as a part of your internal

training and sales proposition. (group train-ing) or sessions held to deepen a connec-tion with your paid members.

!* If you have a physical product or service these strategies can work for you also! (Maybe not sell them into a bootcamp…but roll int the offer of your product additional live demo sessions/train-ing when they buy your product. This additional training starts to build that community relationship with your audience! !

!!

Chapter 4: Types of Live Video Platforms

!!You might be saying to yourself, Casey, I want to know a bit more about the live stream process. What are ALL the options for differ-ent platforms for building an online community using live events? !Well before we dive into that…let’s get technical for just a second. !


This is how the streaming process works; it’s a 4 step process…

!!!1. You put yourself in front of the camera or share your screen through a live stream platform. 2. The live stream platform streams your live event through a video player. 3. The video player is housed within the platform itself. 4. Or the video player can then be embedded anywhere you might want to put it on the web. !This is the streaming process. It’s a very simple concept but many people make it complex…I want you to make sure you’re thinking simple when you do this.


!What are the different types of PLATFORMS FOR LIVE STREAMING? !Let’s look at the various streaming CDN (Content Delivery Net-works) platforms that stream out live video. There are quite a few of them and many of them aren’t listed here. !But here are some of the most popular ones: !

• Ustream • Live Stream • Justin TV • Twitch • Google Hangouts

!I wanted to simply list this info so you understand the pro’s & con’s of the top 4 options. (And why I focus on Google Hangouts/YouTube Live over all others) !Ustream !Ustream.tv is one of the most popular platforms that stream out live content. Ustream is a very high end platform; generally speaking you need to have high quality, often expensive gear to stream out your events. !


If you’re thinking of doing a professional studio or home studio, then Ustream might be an option to consider. However, as I men-tioned…the software restrictions require you to use top quality equipment which can cost quite a bit of money. !Plus to use Ustream’s platform with no-ads, you will have to pay a monthly fee. The pro silver account which is $99 a month still has the Ustream branding and only 100 ‘ads-free’ viewer hour. Meaning it has a limitation on how many streams you can do before they are going to start putting ads on your events. !The pro gold account is $499 a month which gives you up to 2,000 ad-free viewer hours before you start to incur additional charges. This package is co-branded so you can add your logo but the Us-tream logo will also be shown on the live stream page. This level account also gives you the ability to restrict embedding for those of you who don’t want your viewers to control of the dis-tribution of your content. Your live stream can only be embedded on domains that you select.


!The pro platinum account gives you up to 5,000 ad-free viewer hours and full branding control as well as some other options, but by this point your paying $999 per month! Ouch! !The enterprise account doesn’t have any of those problems but an account of that level goes beyond the $2,000 a month mark. !!!LiveStream !Now livestream.com is interesting because even their free account don’t show ads. Which is definitely a bonus. LiveStream also cre-ates live event pages for you. !However, similarly to Ustream, you are going to need decent equipment to use Live Stream. Of course this doesn't have any viral opportunities!


!!Twitch !Twitch.tv is a very specific online community. It’s one of the biggest online communities out there right now…and as such, one of the biggest traffic sources on the web right now. It’s a gaming site where they do live streaming of game playing. The gaming industry is so massive…that Twitch is getting more traffic than Netflix right now, it’s ridiculous! !I’ve not used it much personally but I have seen the back office and I liked what I saw, especially the ability to create your own user in-terface. It really does work well. Much clearer than Skype! !However, I do feel this platform is far more suited to gamers rather than your typical business owner. It might grow beyond just gamers, but we’ll have to wait and see. !Right now if you are 13 and play video games…this is the communi-ty to be in! !


However, my client demographic is definitely not on TWITCH…yet!

!!!These platforms are all good platforms…definitely… !But the platform that covers all the angles…for me per-sonally is Google Hangouts/Google Hangouts on Air/YouTube Live…(which are all technically rolled into one)


!!Google Hangouts is the platform I’m going to focus on throughout this book because it has several huge advantages above the others… !It already has the gear - You really need high end gear and equipment to work some of these platforms such as Ustream and LiveStream, but for Google Hangouts, it seeks out your existing


camera and audio directly…and works with any quality of camera and audio. Which means a lowers the barrier for entry. Anyone can use Google Hangouts. (Of course I will be teaching about the best type of equipment to use with it as we get further along in the book!) !It’s free – Google Hangout is completely free. It does not come with the huge price tag to use it, unlike Ustream. Once again, this lowers the barrier to entry to anyone at all being able to do this…even if you are on a shoestring budget. !Google Hangouts apps for adding to your SHOW experi-ence! – Google Hangouts offers a variety of apps that you can roll into your live experience. One special app gives you the ability to add LOWER THIRD ANIMATION and various presenter tools…such as laughing tracks, clapping and various other options.


!Also, many outside applications integrate with Google Hangouts like Slide-Share, or YouTube, or Google Docs…


Lots of presenter options – You can appear live in front of the camera speaking directly to your community or share your screen and show them things happening on your own computer. !!You can have guests - I really like the fact you can bring in guests and presenters into your Google Hangout with you. You can have up to 10 guests inside your Hangout conversing with discussing a topic. This is the true power of this system. The ability to create a CONVERSATION with the people in your community. Yes you can stream out yourself…but just think of the power of streaming out with other members of your community in a conference room at-mosphere. !I will explain more on how this all works as we continue on!

!


!!!Perhaps the biggest advantage point of them all, is that

It’s great for building a community –

We’re able to leverage Google’s huge audience and apps to siphon a pin-pointed pool of people looking for what we have to offer. !Ustream and LiveStream don’t really have the ability to build an on-line audience; they are platforms that are more intended for stream-ing out to an existing community. !Google not only owns Hangouts, they also own… !

• The world’s biggest search engine which also happens to be the highest traffic site in the entire world.

• The world’s second largest search engine and biggest video hosting site, YouTube.

• The most popular email service on the planet, Gmail • Google+, one of the world’s most used social networks • Android

!!!!!!


!!!!This is just a fraction of the overall Google empire. !They have more people using their web properties than anything else in the world. Which means, they also have the greatest ability to bring you pin-pointed traffic that can in turn build your commu-nity. !The bottom-line is that you can get found with Google Hangouts. !


Google places Google Hangouts and Live Video on a Search Rank-ing Pedestal, giving them more search engine juice over all other forms of content in the search results. !Another cool thing is Google Hangouts is the combination of both YouTube and Google+ together. (Google Owns YouTube…and Google Hangouts is the love child of the two) !In 2013 YouTube started a huge overhaul where they began to merge with Google’s social network site Google+. Part of that pair-ing was love child Google Hangouts. !It’s like Google+ and YouTube are doing this dance and getting a lit-tle closer together, getting a little more intimate. This integration will continue to full assimilation! (Right now, you can’t have one without the other…Everyone who has a Gmail account also has a YouTube account, a Google+ account, and Google Hangouts…(Chances are you didn’t even know!) !!The Side Door Effect !When you want search visibility, you can use YouTube or Google Hangouts to create a video and if done correctly, you can be ranking for that keyword very fast…not only inside YouTube…but inside Google as well. That is what I call the Google Side Door Effect. !


! !As I previously mentioned, Google in 2012 said they wanted to hoist engaged content to be found better than any other types of content. And right now…LIVE VIDEO through Google Hangouts (and YouTube Live which I will talk about later) is at the top of the food chain. !For instance, you might be in a competitive niche that is proving difficult to get your content found in Google… !But if you create video content using the power of Youtube (video) or Google hangouts (live video) you can see that your content can get ranked inside Google faster than other content. Generally speaking, beating out the competition. That’s what I mean by side door effect..Video from YouTube to get ranking in Google!


!You are sliding in and the competition doesn’t even know where you came from. !

!(LIVE VIDEO WORKS THE BEST) !I’ve had videos with high competition keywords ranked within Google in a matter of minutes. It can happen very fast depending on how much engagement you have in your live events. That’s the key! The more engagement during your live events. Such as questions being asked…or thumbs up, etc…the better the rank-ing. !


In a later chapter I’ll show you step by step how to take advantage of the side door effect so that you can get your videos found. !!

Chapter 5: What Is Your Show Format?

!Start thinking about this idea… “Your show”! !I want you to start thinking in terms of a live show concept. Not just creating a live stream every now and then…but a show, with a name, format and regular schedule. !The idea behind the show concept is it allows you to create consis-tent content which in turn attracts leads for your business. !

The secret to building leads with a web show is consistency.

!Here’s how it works… You publish your web show on a consistent basis, that web show drives in leads which in turn feed those leads into your business. It’s a very simple process. !


!!

Remember that a web show is not a business.

!A web show is a way to drive traffic into that business. Yes there are sponsorship opportunities but honestly that model comes second to this. Your show should be designed (either with sponsors or not) to I’m generate leads into your business and offer. !A web show is perfect for both short term and long term lead gener-ation because each episode of your show is not just used once and thrown away. All of your live events are stored and archived. !


When you first broadcast the show live, you promote the event be-forehand and invite people to attend the live show. They attend and everyone has a great time plus you place a call to action during your event to sign up for something like a free gift! Happy days! !The magic of a Google Hangout is that as soon as that event is over, what was once a live stream event is now a video that can be used as a lead generation tool for years to come! (Create the asset once and it works for you over and over again) !You could record a show in January 2012 and continue to get leads coming in from it for years to come. !So throughout this book, when I’m talking about a web show, I’m talking about a live show that is then archived and accessed as a video recording in the future. !Types of shows for lead generation: !Here are some of my favorite “types” of show for lead generation… !

• How to Shows • Interview, panel or Roundtable Shows • Presentation style Shows • Vlog style, Personality Based Shows

!‘How to’ or Education Based Shows


!!“How to” web shows are perfect for doing a show based on your ex-pertise. If you are a content expert, instruct others who are seeking to learn about that particular subject. The goal is that your ‘HOW TO’ show is that you teach someone something and that in turn builds a relationship. Any business can do this. From information products, to physical products. You can physically show them what to do so they can follow along and try it themselves. !This is very well suited for generating high quality leads because more often than not, if some is looking for how to do something, they turn to Google or YouTube and search for “How to … fill in the blank”. !


For instance, a dog trainer might do a show about ‘How to potty train a puppy’ or ‘How to teach a dog to stop barking’. !The dog trainer would be there in front of the camera with the dog, demonstrating and showing the audience how to do it. !Interview, panel or a roundtable shows

!Leverage other people’s/experts content! Bring in a weekly guest or guests interviews/discussions on a particular topic related to your niche…that benefits your community. !There are a couple different ways of doing this. You could be in a studio with your guest/guests sitting in chairs faced toward each other just like a TV talk show.


!Or you could simply have expert guests come on your live show remotely via Google Hangout! ! This way you don’t have to be in same room together or even in the same country! They can enter your Google Hangout chat room from anywhere in the world. !Let’s use our example of a dog trainer again. They could invite a special guest who specializes in brushing a dog’s teeth and ask them specific questions. What is the best way to do the brushing? Is there a wrong way to brush a dog’s teeth? Will a groomer do it? !Perhaps they could have a panel of experts who share tips on clip-ping and grooming. !!Presentation style !Presentation style uses the power of ‘how to’ but through the power of a slide presentation. You can do a live show where you share only your slide presentation. !!!


For example, a dog trainer could share through a slide presentation, ‘3 tips for calming a barking dog’ or ‘5 Proven Methods for Prevent-ing Your Dog From Jumping Up On Strangers.’ !With Google Hangout you have the option of sharing your computer screen…or it can actually sense your presentation software from your computer. The most popular presentation software options are PowerPoint, Keynote, Google Docs, and Prezi. !Vlog style or Personality Based Shows

!!

To be continued… I am so sorry…this is what I have so far!…But as promised…


Here is the link to join me during the LIVE STREAM EVENT all about:

‘5 Powerful Action Tips for Live Streaming Like a Hero! How to Look Good To Your Audience, Make More of An Impression and Earn More Sales!’

CLICK HERE TO JOIN ME FOR THE LIVE EVENT!

Please remember, I am eager to upload the rest of the book! I have several chapters already done…that are in the cue to be loaded… that more and more chapters will be rolled into this book.

If you sign up for the event above, you will be notified with the up-date as soon as it’s done! So stay tuned! Please do let me know what you thought about the read thus far? Either

email me at [email protected] or leave a review on the amazon page!

I can’t wait to roll out more to you very SOON! To your live stream success!

Casey Zeman, Founder of EasyWebinar

[email protected], www.easywebinar.-com

As seen in:


http://demo.easywebinarplugin.com/trainregister1-1/

mailto:[email protected]

mailto:[email protected]

http://www.easywebinar.com

build your audience with live video… - amazon s3 · 2015-05-20 · build your audience with live...

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