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STEAM

GtMKttati Spcrt Tourism Alliance

STEAM —i Sport Tourism Economic Assessment Model (STEAM)

As part of the preparation of hosting an event, it is often desirable to

conduct an economic impact assessment in order to estimate the level of economic activity that could potentially be supported by the event.

There are two main challenges associated with performing an impact analysis. First, depending on the assumptions made during the preparation of these studies, the estimated impact can vary widely.

Second, the costs associated with conducting an impact review can be prohibitive fcr small to medium sized hosting organizations.

The Canadian Sport Tourism Alliance has recognized the challenges associated with generating credible and cost-effective economic impact studies. Therefore, in 2002, and in association with Sport Canada, the

Canadian Tourism Commission, the Conference Board of Canada's

Canadian Tourism Research Institute (CTRI), and the Canadian

Association of Convention & Visitors Bureaux, the CSTA has developed

the Sport Tourism Economic Assessment Model (STEAM).

The objective of developing this tool was to create a model that is both

easy to use and easy to access. STEAM meets the first criteria, ease of

use, as the only information needed to generate results from the model are a basic knowledge of participant and spectator demographics, augmented with information contained in the event's business plan. The

second criterion, ease of access, has been met through the hosting of the model on the internet. STEAM is the world's first web-based

economic impact model specifically designed for sport events.

There are two key components of the model that act to standardize the results, thereby allowing for comparability of the economic impacts of different events in different locations across Canada. The first is the use

of standardized visitor expenditure profiles that have been developed with primary data collected by the CSTA, which is then supplemented with data from Statistics Canada. The second is the use of a modified

version of CTRI's TEAM model, which creates the economic impact estimates from the expenditure inputs.

As noted, the average daily expenditures of visitors at sporting events

have been prepared using the results of on-site economic impact

assessments conducted by the CSTA. On-site surveys have been

conducted at more than 50 sports events across Canada including

summer and winter sports as well as spectator and participant based

events. This extensive data set has allowed for the development of key indicators to differentiate the spending of visitors, including the person's

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and Sport) On Hosting International Sport

role at an event (i.e. spectator, participant, and media), the distance they travelled, their age, and their length of stay. Accordingly, the model

Events in Canada - Amakes adjustments to the expenditure profileused in the preparation of proposal for a strategic the impact assessment based on these demographic characteristics, as framework well as the location of the event. This spending estimate is then Click hwefPDPl

combined with capital and operations expenditures contained in an event's business plan to produce an overall estimate of the expenditures associated with the event under consideration, which is then entered into

the economic impact assessment component of the model.

The multipliers used within the STEAM model have been developed by CTRI and are based on their TEAM model, the pre-eminent economic impact assessment model in Canada. STEAM (and TEAM)is based on Statistics Canada's provincial input/ output tables, which are then combined with other data to incorporate the local and provincial employment and tax structures of the host community. Moreover, the results produced by STEAM are fullyconsistent with the STEAM PRO model for those events in which users wish to conduct a pre-event

projection as well as a post-event analysis.

Both the expenditure profiles and the multipliers are updated frequently as more survey results become available or due to major changes in tax structures (i.e. introduction of HST).

Access to STEAM is free to all members of the Canadian Sport Tourism Alliance; however it is restricted to members of the CSTA who have

participated in a STEAM training session, offered at our annual congress or periodically throughout the year via webcast. For a fee, the CSTA is able to conduct either a STEAM projection or on-site STEAM PRO analysis; for more information, please see our rate card.

For more information about STEAM, please don't hesitate to contact the CSTA via email at research@canadiansporttourism.com.

Access to STEAM is restricted to members of the Canadian Sport Tourism Alliance who have attended a training workshop, offered

regionally across Canada throughout the year.

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Table #A-Economic Impact Summary ­(Dollars)

Initial Expenditure

Gross Domestic Product

Direct Impact Indirect Impact

Induced Impact Total Impact

Wages & Salaries

Direct Impact Indirect Impact

Induced Impact

Total Impact

Employment (Full-year jobs) Direct Impact

Indirect Impact

Induced Impact

Total Impact

Direct Taxes

Federal

Provincial

Municipal Total

Total Taxes

Federal

Provincial

Municipal Total

Industry Output Direct & Indirect

Induced Impact Total Impact

Combined Total:

Total

Ontario

$4,514,248

$1,872,584

$1,625,988

$1,248,548 $4,747,120

$1,364,823

$933,092

$771,096

$3,069,010

39.4

15.9

15.5

70.7

$455,400

$464,030

$240,564

$1,159,994

$1,007,583 $860,186

$373,138

$2,240,907

$7,420,621

$2,730,716

$10,151,337

Local Area

Brampton

$4,514,248

$1,872,584

$492,094

$511,288

$2,875,966

$1,364,823

$409,084

$324,002

$2,097,909

39.4

7.3

9.7

56.4

$455,400

$464,030

$240,564

$1,159,994

$682,680

$622,824

$292,793

$1,598,296

$5,352,232

$1,118,041

$6,470,272

Ontario

Rest of

Ontario

$0

$0

$1,133,894

$737,260

$1,871,154

$524,007

$447,094

$971,101

8.5

5.8

14.3

$0

$0

$0

$0

$324,903

$237,362

$80,346

$642,611

$2,068,390

$1,612,675

$3,681,065

Ontario STEAM - General Input

Enter Name of Sport Event: Worlds Largest Female Hockey Tournament 2015

Select Year of Sport Event data: 2015

Scope of Event Internationa

Select City/Town of Sport Event: Brampton IB

Ontario STEAMS Participant Input

4,250Number of unique out of town participants

Percentage of out of town participants staying overnight (0-100) 40

Overnight participants (0-100) % of overnight participants from Canada

95

% of overnight participants from U.S. % of overnight participants from Overseas

Total (must sum to 100) 100

Overnight Domestic Distance (0-100)

80%of Canadian participants travelling from out of town up to 320km, regardless of province of origin

%of Canadian participants travelling from more than 320km and the same province as the event 10

%of Canadian participants travelling from more than 320km and a different province as the event 10

Total(must sum to 100) 100

3.0 Average overnight length of stay

Age of Participants (0-100) 80

% of participants under 19 10

% of participants 19-44 10

% of participants 45 and over Total (must sum to 100) 100

%of partipants under 19 who are staying in commercial accommodation 100

Same Day participant Average number of day trips taken by each participant

3.0

Ontario STEAM - Spectator Input

Number of unique out of town spectators 12,750

% of out of town spectators staying overnight (0-100) 40

Overnight Spectators (0-100)

% of overnight spectators from Canada 95

% of overnight spectators from U.S. 5

% of overnight spectators from Overseas 0

Total (must sum to 100) 100

Overnight Domestic Distance (0-100)

% of Canadian Spectators travelling from out of town up to 320km, regardless of province of origin 80

% of Canadian Spectators travelling from more than 320km and the same province as the event 10

% of Canadian Spectators travelling from more than 320km and a different province as the event 10

Total (must sum to 100) 100

Average overnight length of stay 3.0

Importance of event for spectators (on a scale of 0-100)

Overnight Domestic 100

Overnight USA 100

Overnight Int. 100

Same Day Spectator Average number of day trips taken by each spectator 3.0

Ontario STEAM - MedlaBtlP Input

Number of unique out of town media /VIPs

1Percentage of out of town media / VIPs staying overnight (0-100)

Overnight media / VIPs (0-100) 100 % of overnight media / VIPs from Canada % of overnight media /VIPs from U.S. % of overnight media / VIPs from Overseas

Total (must sum to 100) 100

Overnight Domestic Distance (0-100)%of Canadian media /VIPs travelling from out of town up to 320km, regardless of

100 province of origin%of Canadian media / VIPs travelling from more than 320km and the same

0 province as the event %of Canadian media / VIPs travelling from more than 320km and a different

0 province as the event

Total (must sum to 100) 700

~O0 Average overnight length of stay

Same Day media/VIP 0.0Average number of day trips taken by each media / VIP

Ontario STEAMS Operating Expenditure

Enter Operating Expenditures on: Salaries, Fees and Commissions

Advertising Services

Professional Services

Financial Services

Insurance

Rent

Laundry and Cleaning Services Other Services

Communication

Energy and Other Utilities Guest Room Supplies Office Supplies

Kitchen Supplies

Other Supplies

Repairs

Food and Beverages - Organizing Committee

Food and Beverages - Participants

Food and Beverages - Media / VIP

Accommodation - Organizing Committee

Accommodation - Participants

Accommodation - Media / VIP

Merchandise and Retail

Personal Travel

Transportation and Storage

Enter Taxes:

Property Taxes

Corporate Taxes

HST

Other Indirect Taxes (municipal)

$139,500

$10,200

$100

$133,000

$2,350

$0

$0

$0

$600

$22,000

$0

$0

$2,000

i15,000

$0

$0

$0

$0

Total expenditures itemized above (including all taxes)

Enter total revenue (must be >= total expenditures)

Operating Surplus Calculated

Enter direct employment (in equivalent full-year jobs)

Does all of the transportation spending occur in the local area?

Select Industry Sector

Organizing Committee Sponsorship (0-100)

% of paticipants being sponsored

% of media/VIP being sponsored

$324,750

$381,000

$56,250

Yes

No

Yes

Attractions & Recreation

Accommodation

Attractions & Recreation

Restaurants

0

0