btc - btc, hybris ile e-ticarette tabuları yıkıyor
DESCRIPTION
Teknoloji devi SAP e-ticarette de Hybris çözümü ile iddialı. Hybris, B2B ve B2C çözümü ile son pazarlama trendi omni-channel odaklı e-ticaretin sınırlarını zorluyor. BTC bu sunumda Hybris dünyasının kapılarını açıyor.TRANSCRIPT
SAP INNOVATION FORUMDoğru TaktikBTC, HYBRIS ile E-Ticarette Tabuları Yıkıyor
Stefan Neumann, Senior Consultant
BTC Business Technology Consulting AG
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
Agenda
BTC AG
Popken Fashion Group
E-Commerce with Hybris
Hybris in Action
Next Steps
BTC AG
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
BTC Hakkında
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5
BTC Hakkında
Deutschland
Oldenburg
Bad Homburg
Berlin
Bremen
Dortmund
Gütersloh
Hamburg
Leipzig
Mainz
München
Münster
Neckarsulm
İsviçre
Zürich
Türkiye
İstanbul
Japonya
Tokyo
Polonya
Poznan
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
BTC Hakkında
BTC ofisleri
BTC projeleri
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7
BTC’nin Türkiye’deki Gelişimi
1995 yılında İstanbul’da kurulduk.
İş yazılımı çözümlerinde uzmanlaştık.
Profesyonel bir danışmanlık
organizasyonu olarak müşterilerimizle iş
ortaklıkları kurduk.
2005 yılında BTC Grubuna katıldık.
Danışmanlık, sistem entegrasyonu ve
sistem yönetimi için çözümler
sunuyoruz.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8
İş Alanları / Stratejik İş Ortakları
İş Yazılımı Çözümleri
ERP
CRM
HCM
Enerji Sektörü Çözümleri IS-U
Mobil Çözümler
BI/BOBJ
Portal Uygulamaları
Kurumsal İçerik Yönetimi
Süreç Yönetimi
Enerji Kontrol Uygulamaları
SCADA/DMS
Smart Metering (OSOS)
GIS
Enerji Yönetim Çözümleri
Sistem Yönetimi
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
BTC Facts and Figures
Company BTC Business Technology Consulting AG
Headquarters Oldenburg
Established 2000 (merger of UMC, CCC and NETplus)
Business units Consulting, System Integration, System Management,
Software Products
Competence Utilities, manufacturing, public sector, service providers,
telecommunications
Locations Berlin, Bremen, Gütersloh, Hamburg, Leipzig, Mainz, Münster,
Neckarsulm, Oldenburg
Zurich/Switzerland, Istanbul/Turkey, Poznań/Poland,
Tokyo/Japan
Employees 1,940 (as of 12/2012)
Sales €195.8 million (as of 12/2012)
IT market position 16th (Lünendonk List1 2012)
Popken Fashion Group
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11
About Popken Fashion Group (B2C)
Popken Fashion Group
3 Brands: Ulla Popken, Gina Laura, JP 1880
30 Countries and more than 600 stores
more than 4000 employees
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
About Popken Fashion Group
Omni Channel B2C Company
Reaching the customer in various channels
Local stores
Online shop
Mail order selling
– catalogues
– telephone
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13
About Popken Fashion Group
Onlineshop
100.000 Page impressions per day
7.000 Customer actions per hour
700.000 newsletter per month
2 Brands in 11 Countries
Based on Hybris 4
userfriendly, high dynamic content
Integration to WMS (warehouse management system)
E-Commerce with Hybris
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hybris definition
“hybris helps businesses around the globe sell more goods,
services and digital content through every touchpoint, channel
and device.”
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hybris
Product information
Hierachal categories
Dynamic facetts depending on the business
– Fashion: colors / sizes / cut
– Technic: storage / dimensions
Advanced search
Customer
Persistent shopping card
Payment
Order history
Easy to use checkout
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17
Interaction with the customer
Reviews and ratings
Product recommendation
– cross selling
– up selling
Promotions
Voucher
Content Management
hybris
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hybris
Multi channel strategy
Consumers interact with retailers in many ways:
– online
– phone
– mobile device
– store
Omni-channel possibilities
BOPIS – Buy Online Pickup In Store
BORIS – Buy Online Return In Store
Order in store for home delivery
Find nearest store with product in stock
View in store buy online
Hybris in Action
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Example
Main
navigation
Product
hierachy
Breadcrumb
Full text search
Facett
filtering
Product
management
Reduced
prices
Product
facetting
Shopping list
Shopping card
User profiles
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
Simplified structure of the system
Applikation-Cluster
Web-s
erv
er
Applikations-
server
SAP – Hybris
Web-s
erv
er
Applikations-
server
SAP – Hybris
Web-s
erv
er
Applikations-
server
SAP – Hybris
Database
system
Lo
ad
-Bala
nce
r/
Ga
tew
ay
Web-s
erv
er
Distributed
Filesystem
Applikations-
server
SAP – Hybris
Search
Cluster
(Product
Information)
WMS
Inte
rne
t
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22
Structure of the frontend
Application frontend
SAP - Hybris
Web frontend
Static
ressources
(CSS/JS)
CMS
media
product
images
Next Steps
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 24
Next Steps
Hybris offers great possibilities to build up a successful retail business
BTC helps you finding a strategy to create a omni-channel solution
BTC consults you choosing the right functionality to handle the customers expectations
expectation management
BTC has the experience to develope a high performace and scalable application
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank youCommunication Informations:
Stefan Neumann - Senior Consultant, BTC AG
BTC Bilişim Hizmetleri A.Ş.
Çayıryolu 1, Partaş Center Kat: 11-12 İçerenköy, 34752 İstanbul, Türkiye
www.btc-ag.com.tr