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Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
Email Marketing: The Digital Glue
Email Marketing: The Digital Glue
Greg Cangialosi
April 14, 2010
Copyright 2010 Blue Sky Factory
About Blue Sky Factory
• Email Service Provider (ESP)
• Self-service, Full-service, Hybrid
• Known for “digital glue” – email + social (SWYN)
Copyright 2010 Blue Sky FactoryEmail Marketing – The Digital
Glue
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
THIS IS GOOD NEWS!
SO IS THIS!
Email + Social: Working Together
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Image Credit
Image Credit
Copyright 2010 Blue Sky Factory
71% of email marketers also play a role in managing or performing social marketing, yet…
Only 30% of email marketers have enabled social sharing in their campaigns.
And 89% of those say it effectively extends the reach of email to new markets.
11.09 – Marketing Sherpa Benchmark
Copyright 2010 Blue Sky Factory
Accelerate the growth of email lists
Increase the ROI from email programs
Generate more qualified leads
Extend the reach of email content to new markets
Increase brand reputation and awareness
14%
11%
16%
13%
21%
15%
18%
15%
33%
29%
26%
27%
27%
39%
42%
Phase III: Strategic Phase II: Transition Phase I: Trial
Source / Methodology: MarketingSherpa Social Media Marketing Benchmark Survey / Fielded Nov 2009, N=2,317
Copyright 2010 Blue Sky FactoryINCLUDE SWYN
Copyright 2010 Blue Sky FactoryPROVIDE INCENTIVE
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Convert Your Subscribers to Community
Subject Line:
Connect with us on Facebook, Twitter and
more!
ASK!
Converting Community to Subscribers
8. Leverage new media as often as possible.
2b. Power listening – using data
Copyright 2010 Blue Sky Factory
In Closing…
Copyright 2010 Blue Sky Factory
http://www.blueskyfactory.com/ultimate/
Whether you're an email marketing beginner, a
casual mailer, or a battle-hardened ninja, the
ULTIMATE GUIDE TO EMAIL provides proven
strategies and tactics you can apply to your
campaigns.
FREE EMAIL MARKETING EBOOK
Copyright 2010 Blue Sky Factory
Q&A - Connect
Greg CangialosiPresident & CEO
m@gregcangialosi