UCAS Code: RN15

Course Length: 3 Years Full-Time

Start Dates: September 2020, September 2021

Department: Business School

Location: Edge Hill University

This degree covers the fundamentals of business andmanagement practice, with a particular focus onmarketing, while also immersing you in accountancy,business ethics, business law, economics andmarketing. Developing vital industry contacts and gaininghands-on experience, you will acquire an advancedunderstanding of how organisations operate in rapidlychanging local and global environments. You will alsodevelop a broad and theoretically attuned grasp ofbusiness management and be encouraged to explore theincreasingly complex environments in which businessessucceed or fail. The programme requires you to analyse

Discover contemporary marketing techniques on a degree that offers live client projects,the opportunity to start-up your own business, and eligibility for Associate Member statusof the Chartered Management Institute.

Studying Abroad Option Available Sandwich Year Option Available International Students Can Apply

Work Placement Opportunity

BSc (Hons) Business and Managementwith Marketing

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the wide-ranging issues organisations encounter andallows you to be directly involved in the challenges of

managing people, finances and customers in amicro-business context.

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Course in Depth

What will I study?

In Year 1 you will study the fundamentals of business andmanagement. You will gain an understanding of businessrelationships and processes, management techniques,economic markets and the principles of marketing forbusiness.

Year 2 enhances your core knowledge by allowing you tofollow a number of compulsory modules, including thestudy of retail marketing planning, alongside optionsenabling you to tailor your degree towards your futurecareer plans within a marketing environment.

In Year 3 you will study a variety of contemporarybusiness issues with an emphasis on marketingmanagement, in addition to strategic decision-making.You will complete a piece of independent researchthrough a dissertation or research-based project whichenables you to work on a relevant, agreed topic of yourchoice.

How will I study?

As well as preparing for and attending lectures, seminars,tutorials and workshops, you will spend time reading andcompleting coursework, including written assignments,presentations, posters and video production.

You will have the opportunity to develop youremployability profile through a work placement orparticipation in a graduate enterprise project. In addition,you will undertake live client projects with organisationsor work on agreed projects with real outcomes andimpact.

How will I be assessed?

Throughout the programme there is a combination ofdifferent forms of assessment to test intellectualdevelopment, vocational capability and critical thinking.Coursework involves individual and group-basedactivities, case studies and problem-solving exercises.Examinations take a variety of forms, using both seen andunseen questions.

Who will be teaching me?

All of our staff are passionate about student learning anddevelopment. This degree is developed by specialists inmarketing, accountancy, e-commerce, human resourcemanagement, operations management, and small andmedium enterprises. The programme team includesresearch-active staff and professionally qualifiedlecturers.

A Great Study Environment

A stunning £8m building provides state-of-the-artteaching and learning facilities for students in Edge HillBusiness School.

The three-storey building offers a 100-seat lecturetheatre and modern seminar and meeting rooms. Thereare also social learning areas which encourage a moreinformal and interactive style of learning, in addition to anattractive roof garden and atrium.

Edge Hill Business School is home to a thriving researchcommunity, hosts a growing international partnershipportfolio, and is a member of AACSB International (TheAssociation to Advance Collegiate Schools of Business),the world's largest management education network.

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Modules

Year 1

BUS1012: Business Economics (20 credits)Business Economics covers the basic principles of micro- and macro-economics. The micro element will provide atheoretical base, and thus allow for the study of organisational behaviour in the marketplace. The macro element willequip you with an understanding of the broader national and international environment in which business operates.

BUS1013: Introduction to Accounting and Statistics (20 credits)Introduction to Accounting and Statistics focuses on the development and interpretation of financial and statisticsinformation to be used in the context of personal skills development and an understanding of business. The moduleintroduces you to basic accounting statements including the statement of financial position; the income statement andcash flow statements and forecasts.

BUS1014: People and Organisations (20 credits)People and Organisations provides a comprehensive foundation to the study of management from both theoreticaland practical perspectives. The module seeks to consider the conceptual frameworks relevant to the behaviour ofindividuals and groups in organisations and examine the issues which are raised in their management. The modulefocuses on three themes: rational modes of management, people strategies and contemporary issues in the workplace.

BUS1015: Operations Management (20 credits)Operations Management is centred on the recognition that resources are scarce and that choices must be madebetween the alternatives available. The module outlines how organisations seek to ensure output is achieved assmoothly, efficiently and profitably as possible.

BUS1016: Marketing for Business (20 credits)Marketing for Business equips you with an appreciation of marketing as one of the central functions of any businessand at the heart of any organisation’s activities. Focusing on customers and successfully meeting their needs is centralto the success of any business organisation. This module provides an introduction to marketing and demonstrates itsimportance to business decision making.

You will select one of the following modules:

BUS1017: Business Start-Up (20 credits)Business Start-Up is a review of entrepreneurial skills and small business development through theoretical conceptsof enterprise, self-employment and small business management, evaluating differing environments within whichenterprise operates. This includes the rise of the digital economy. The module will provide you with an awareness ofemergent business types and their markets and the factors behind small business start-ups, entry routes, funding andbarriers.

BUS1018: Statistics for Economics (20 credits)Statistics for Economics provides you with an understanding of, and an ability to apply, a range of mathematical andstatistical concepts and techniques suited to a variety of economic situations. Descriptive statistics and techniquesused for summarising and analysing data are fundamental to the work of business and economics professionals andwill allow you to present information to a wide range of participants. This module primarily introduces statistical

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concepts and techniques associated with economics and business.

BUS1019: Information and the Organisation (20 credits)Information and the Organisation provides an insight into how organisations are creating, collating and making use ofinformation for a range of purposes. Information has been described as the currency of the 21st century; unlike aphysical good it increases not decreases in value as supply increases. The module will examine how businesses manageorganisational processes, provide services, track the behaviour of consumers and forecast demand for products andservices. This comes at a cost and you will also consider the ethical issues around a world where your movements,habits and hobbies can be quantified, anticipated, profiled and packaged for profit.

BUS1021: Understanding Consumer Markets (20 credits)Understanding Consumer Markets encourages you to develop an awareness of the need for market intelligence and aknowledge of the mechanisms by which market intelligence is gathered. This module focuses on the nature ofinformation required to make informed marketing decisions, the methods used to gather such information, the ways ofinterpreting and applying the resulting data and the means by which the information is stored and retrieved.

BUS1022: Fundamentals of Marketing Communications (20 credits)Fundamentals of Marketing Communications addresses some of the central themes in marketing. The purpose ofmarketing communications is to influence and encourage customers to accept or adopt goods, services or ideas. This isachieved through promotional activities in a variety of forms including advertising, selling, sales promotion, publicrelations and direct marketing. This module introduces these communication tools alongside the range of mediaoptions.

BUS1023: E-Commerce and M-Commerce (20 credits)E-Commerce and M-Commerce will equip you with an integrative knowledge of the digital economy. The moduleexplains how changes in information communication technology have dramatically changed the way businessesoperate and how they develop value creation strategies.

BUS1031: Introduction to Digital Marketing (20 credits)Introduction to Digital Marketing recognises that the ubiquity of the internet has changed much of our consumptionand has also affected marketing substantially. The module introduces a broad range of topics in the area of digitalmarketing including website marketing, social media marketing, e-commerce and digital advertising. You will examinehow organisations can best use digital marketing to influence consumers and customers, discuss theoretical conceptsand apply them to the development of digital marketing strategy, and identify issues related to the planning, design andimplementation of digital marketing.

Language modules, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree.A single Language module can be studied instead of one of the optional modules above.

Year 2

BUS2017: Research Methods for Business (20 credits)Research Methods for Business are crucial to personal, academic and vocational development. Employers areincreasingly looking for graduates who have specific skills, including those significantly developed through learningabout methods of research. This module introduces these methods and considers how they are required to undertakespecific academic projects, enhance knowledge and understanding, and address specific business issues and practicalmanagerial problems.

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BUS2018: Managing the Human Resource (20 credits)Managing the Human Resource is concerned with developments in human resource management since the early1980s and current people management practice. In keeping with the management discipline in general, there havebeen a number of significant developments in the management of people over the last few decades, not least with themove away from Personnel Management to Human Resource Management. The module will take a practical yetintegrated approach, as required by today's HR professionals.

BUS2031: Retail Marketing Planning (20 credits)Retail Marketing Planning recognises that effective marketing planning is essential for all organisations. This moduleoffers you the opportunity to place tactical marketing activities in the context of the marketing planning process.Specifically, this module provides you with the opportunity to examine the complex nature of marketing planning fororganisations in the retail sector which constitutes a dynamic and vital element of the British economy.

You will select one of the following modules:

BUS2019: Employability (20 credits)Employability encourages you to contextualise and evaluate theoretical perspectives in a practical setting while at thesame time providing an alternative learning environment which informs your future learning processes and outcomes.Workplace experience is increasingly seen as essential in contributing to graduate employability. It is an opportunity tohone employability skills, relate theory to practice and gain experience in a working environment. The module isdesigned to enhance your understanding, skill-base, personal development, aptitude for self-promotion and ability toreflect upon your experience in the workplace. It will also help familiarise you with professional business etiquette.

BUS2020: Graduate Enterprise (20 credits)Graduate Enterprise enables you to experience running your own company with a number of your colleagues. You cancreate your own product or service, launch it into the marketplace and experience at first hand the issues faced bysmall business owners. You will be supported by your own business consultant who is on secondment from industryand the full resources of the Graduate Enterprise Company.

You will select two of the following modules:

BUS2022: Project Management (20 credits)Project Management gives you opportunity to gain a PRINCE2® Project Management certificate as you learn aboutrelevant concepts and practicalities for application in a working environment. PRINCE2® is the world’s mostpracticed, process-based method to develop first-class project management skills and gain recognition from potentialemployers. The module will enable you to improve your competitiveness at a global level. Project management is anarea of study that recognises that resources are scarce and that choices must be made between the alternativesavailable in terms of bringing a project to a satisfactory finish, both on time and within budget. Progressing from basiceconomic concerns, the module considers the practical apportionment of people, time, finances and materials andoutlines best practice for how organisations can ensure output is achieved as smoothly and efficiently as possible.

BUS2023: Quality Management (20 credits)Quality Management provides you with an understanding of the importance of total quality management which is anessential aspect of every organisation, both manufacturing and service industries, in order to survive in a competitiveenvironment. The essence of total quality management is a dedication to understanding what the customer wants andthen employing resources including people to set up systems and processes to deliver products and services thatensure customer satisfaction and comply with government quality standards.

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BUS2024: Managing People (20 credits)Managing People focuses on the drive to privatisation and marketisation that accelerated from 1979 in the UK andshortly after in the USA. The nature of work, as experienced by employees, also changed with significant increases inflexible work patterns and the increasing importance of service sector employment. Hence, the repertoire of skillsrequired of those involved in managing people continues to expand. The purpose of the module is to provide you with acritical understanding of the changing nature of work, as well as raising your awareness of the practical strategies usedby organisations to manage such changes.

BUS2025: International Business (20 credits)International Business recognises that an understanding of the ways in which business operates internationally isimportant in the 21st century. The module studies the various factors shaping international business in today'sglobalising world economy. You will analyse the different ways and conditions under which firms internationalise theiroperations and study how different structural changes in the global economy are impacting upon the internationalbusiness environment.

BUS2026: Global Corporate Social Responsibility (20 credits)Global Corporate Social Responsibility examines how the global marketplace presents challenges for organisations tobalance the social, economic and environmental components of their business, while building shareholder value.Organisations that choose to ignore this responsibility risk their futures, reputations and profits and it is thereforeimperative that the modern manager is aware of the various ethical issues that may have an impact upon theirorganisation and devise mechanisms of regulation and control to deal with them. You will examine the pressures fromvarious sources to engage in ethical behaviour. You will also consider ways in which companies can structure theirresponse to these pressures and reflect upon the implications for both business and society of a business ignoring itsethical responsibilities.

BUS2027: Intermediate Economic Analysis (20 credits)Intermediate Economic Analysis enables you to develop a deeper understanding of economic concepts, such assupply, demand, price and elasticity. The module also introduces new concepts in both micro and macro-economicanalysis. Crucially, micro and macro-economic analysis will be applied to business scenarios. Micro theory will beapplied to goods, labour and financial markets. On macro, models of equilibrium in goods and money markets will becovered, as well as the development of analysis of the main economic indicators, economic policies and the widereconomic situation.

BUS2029: Leadership Culture and Change (20 credits)Leadership Culture and Change explores the nature of leadership and management roles within an environmentcharacterised by change and cultural and organisational diversity. At an organisational level, the module considers howfar organisational culture and change can be influenced by leaders and managers. At a national level, it considers hownational cultures influence leadership styles and the process of change. Both large-scale organisations and small andmedium sized enterprises will be examined, including an analysis of contemporary trends in these areas.

BUS2030: Finance and Performance Management (20 credits)Finance and Performance Management will develop your financial knowledge and examine the management of abusiness with a specific focus on the management of finance within the business context. You will investigate theprocesses used to develop information to inform managerial decision making. The module will examine how differentbusiness types use financial data in the measurement of their performance. It will also look at real time companyinformation and decision making and evaluate the significance of the decisions. A key activity will involve investigatingthe measurement of financial performance of a business through analysing and comparing the models available.

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BUS2032: Branding: Integrated Digital Campaigns (20 credits)Branding: Integrated Digital Campaigns is designed to link brand strategy and positioning to the creative aspects ofbranding, thus preparing you for the marketing, marketing communications and branding industry by building a clearbridge between creative solutions and formulating strategy. The module requires you to examine the elementsrequired to build successful brands and specifically the use of traditional and contemporary media.

BUS2033: Social Media Monitoring and Analytics (20 credits)Social Media Monitoring and Analytics equips you with an appreciation of the need for analytics in the market place.As companies are collecting large amounts of data, marketing decisions made by them have become moredata-oriented. More and more companies are now heavily investing in marketing analytics. Therefore, analysing the'digital footprints' in a meaningful manner is essential. Due to the unstructured nature of data, understandingbehavioural patterns is complex. This module will provide a background understanding of analytics in relation tomarketing strategy and communication.

BUS2034: Services and Experiential Marketing (20 credits)Services and Experiential Marketing examines the implementation of marketing concepts, theories and practices toorganisations operating in today's increasingly competitive environment. As the number of products and servicesincreases, the marketplace as a whole becomes increasingly competitive and crowded. This, coupled with the shiftfrom manufacturing based economies to largely service-based economies, has resulted in a raft of new challenges fortoday’s marketers. You will develop an understanding of the nature and role intangible elements play in creating valuefor consumers, critically analyse the major differences between the marketing of services and physical goods, andapply and evaluate a range of relevant services marketing and experiential marketing theories and tools toorganisational situations.

BUS2035: Consumer Behaviour (20 credits)Consumer Behaviour considers the factors that influence what, where and when consumers buy and what they buy.Understanding the factors that affect buying behaviour enables marketers to predict the response of customers tomarketing strategies. This knowledge can then be fed into the design and innovation process for new products andmarketing campaigns. In addition, you will examine the issues of increasing consumerism and addictive shoppingbehaviours.

BUS2036: International Economics (20 credits)International Economics will help you to develop a deeper understanding of international economic concepts,including theories pertaining to trade and international investment as well as currency. The theory will be analysed inrespect of trade and foreign direct investment (FDI) flows and movements in currency markets. Major players in theinternational economy will be examined in terms of their development and economic models. The role of institutionssuch as the EU, World Trade Organisation and International Monetary Fund will also be considered.

BUS2037: Law for Business (20 credits)Law for Business develops your understanding of some of the key principles of law, in terms of how they relate tobusiness and commerce, and apply these to problem situations within a typical business environment. Anunderstanding of some basic legal principles is important to managers, in particular the rules relating to contract,consumer protection, corporate liability and employment.

BUS2038: Loyalty Generation and CRM (20 credits)Loyalty Generation and CRM centres on how Customer Relationship Management (CRM) is about buildingrelationships with customers in order to develop and build loyalty and so keep customers for longer. This drives higherprofits and keeps competitors out. The module introduces CRM, its impact on business strategy, users' activity, and

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firm process and functionality. You will also examine CRM commercial packages.

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This wouldform an integral part of your degree in place of one of the optional modules above.

Year 3

BUS3024: Strategic Management (20 credits)Strategic Management explores the process of strategy formulation and implementation and considers how thedecision making process influences the choices made by those involved in deciding the strategic direction oforganisations. You will gain a critical understanding of how psychological, political, economic, social, cultural andtechnological factors influence decision making and the subsequent formulation and implementation of strategy in arange of different types of organisations.

BUS3039: Global Marketing Management (20 credits)Global Marketing Management encourages you to develop an informed appreciation of international marketing in thecontext of emerging world markets and increasing globalisation. The module provides you with the means to integrateaspects of operational marketing within a strategic and international perspective. In particular, you will study how andwhy companies choose to operate internationally, the entry strategies available to them, globalisation and theinternational marketing environment.

You will select one of the following modules:

BUS3022: Dissertation (40 credits)Dissertation enables you to produce a key piece of evidence that shows your development over the degree and howyou are now equipped to apply graduate level skills. The module requires the design and implementation of a researchproject in an area of interest agreed with your supervisor via a research proposal and meeting. Support during thedissertation is given by a specified tutor although you will have overall responsibility for managing the process.

BUS3023: Extended Business Project (40 credits)Extended Business Project provides an opportunity for you to undertake an in-depth research project for asponsoring organisation on a topic of common interest. The nature of the project will be negotiated between you, yoursupervisor and the sponsoring company.

You will select two of the following modules:

BUS3027: Strategic Financial Management (20 credits)Strategic Financial Management introduces some of the techniques used in financial decision making. Anunderstanding of the financial implications of decisions is vital for managers. The module provides an insight into thecomplex issues involved in the financial appraisal of long term projects and allows you to gain a deeper understandingof the theory and practice of strategic financial management.

BUS3029: Seeing the Future: The Next Decade of Commerce (20 credits)Seeing the Future: The Next Decade of Commerce questions where the challenges of the next decade will comefrom and explores the changing face of commerce. Capitalism is an evolutionary process where new industries, newmechanisms and new ways of working continually emerge overturning the existing status quo. In this module, you willbe asked to explore and decide for yourselves where the big changes of the next decade will come from and how it willimpact upon the world you will graduate into.

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BUS3030: Business Strategy and Digital Goods (20 credits)Business Strategy and Digital Goods examines the implications of the internet and the rise of ubiquitous mobiledevices that are changing business and society. Specifically, the module will explain how a new economy of creativity,opportunity, connectivity and content has been created. You will consider this 'digital economy', the key conceptsunderpinning commercial activities and investigate how the application of existing theories of competitive advantageand added value can be applied to, or are changed by, digital goods and services that have no physical form.

BUS3031: Global Logistics and International Trade (20 credits)Global Logistics and International Trade examines, in a global context, the set of processes required to strategicallymanage materials and product flows from suppliers through to the final customer in order to achieve competitiveadvantage. The module looks at the theoretical background of logistics and considers the practical perspectives oflogistics from an international trade perspective. You will consider how effective logistics and procurement systemscan become key business enablers and contemplate how international supply chains must form a significant element ofthe strategy of any organisation operating on a global basis.

BUS3033: Development Economics (20 credits)Development Economics discusses the key economic, social and political factors responsible for economicdevelopment and growth. In particular, the module provides an insight into economic theories analysing thedevelopment patterns across different countries and explaining differences. You will consider what factors effectivelyenhance or hinder economic growth and explore the relationship of economic development with national andinternational institutions, macro-economic policy and foreign direct investment. The role of civil society and theenvironment on economic development will also be examined, as will socio-economic issues such as poverty andinequality.

BUS3034: Contemporary Issues in Economics (20 credits)Contemporary Issues in Economics provides you with an understanding of, and an ability to critically analyse,contemporary issues in economics. Economic theories and understanding established earlier in the programme will beutilised to analyse contemporary economic situations and policies. The module will cover current, significant economicevents both nationally and internationally, in respect of both the economic situation and policy. All issues will beconsidered from the perspective of business and management.

BUS3036: Strategic Human Resource Management (20 credits)Strategic Human Resource Management critically investigates how far human relationships are central to StrategicHuman Resource Management (SHRM). The module takes a cross disciplinary approach making content as relevant tohealth and education as it is to sport, events management or any other organisational setting which requires peoplemanagement. We will place the module inside the globalised context with a focus on developments in cross industry,cross continent context where the ‘soft’ rhetoric of people as an organisation’s greatest assets often collides with the'hard' reality that 'people' constitute only a part of an organisations strategic thinking and are used like any other assetor resource.

BUS3037: Organisational Misbehaviour (20 credits)Organisational Misbehaviour takes a critical position in reflecting on why it seems almost inevitable for institutionsand their employees to misbehave. Topics covered will include institutional racism, politicians’ expenses, and the Liborinterest rate scandal. We will critically review such instances of personal and institutional misbehaviour to understandwhy it appears so difficult for organisation’s and their employees to act in a way which is both ethical and aligns withthe moral norms we expect from our principal institutions.

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BUS3040: Marketing and Society (20 credits)Marketing and Society will help you to define and understand how marketing in society is utilised as a tool for publicservices such as charities, government and the health service. This will involve the study of the business and socialenvironments in terms of their target audiences, resources, planning, education and current changes. The module willfamiliarise you with key models of behaviour change and the role of stakeholders, values, beliefs, emotions andlifestyles in influencing such change, with emphasis on environmentally sustainable behaviour. You will also beintroduced to a practical and reflective campaign process that supports the use of social marketing to achievebehaviour change.

BUS3041: Advertising in Marketing Communications (20 credits)Advertising in Marketing Communications enables you to study the role of advertising in online and offline integratedmarketing communications strategies. You will drill into the elements that comprise individual adverts and considerhow the range of online and offline media vehicles available to deliver them have blurred the boundaries betweenadvertising and other elements of the promotional mix. It is important that you understand the strategic role ofadvertising and the rationale that underpins the design and development of individual adverts. In addition, you need tounderstand the place of advertising within the marketing communications techniques available to marketers, whilstunderstanding the effects advertising has on the consumer and the debates that emanate from those effects.

BUS3042: Marketing Simulation (20 credits)Marketing Simulation is designed to provide an understanding of marketing management and planning and to engageyou in the marketing decision-making process via the use of a marketing simulation package. Working in a group, youwill analyse the marketing environment, undertake competitor analysis, manage the marketing mix, and decide thepositioning of your product portfolio.

BUS3044: Entrepreneurship and Innovation (20 credits)Entrepreneurship and Innovation considers how to turn a good idea into a successful market-leadingproduct. Entrepreneurship and innovation go hand in hand and involve the development and release of a new product/service or the repacking of an existing one to provide competitive advantage or even create new markets. This moduleexplores a variety of concepts around strategic entrepreneurship and intrapreneurship. We will examine thedifference between an idea, an invention and an innovation and provide you with a case-led understanding of theprocess in action, from creation to implementation. Moreover, it provides you with a number of tools and techniques tocritically evaluate success and build on your previous experiences of work-based learning or enterprise education.

BUS3048: Sustainability and Business (20 credits)Sustainability and Business recognises that sustainability is increasingly shaping business practice and culture in the21st century while acknowledging that business has a vitally important role to play in all our sustainable futures. Themodule will equip you with a comprehensive and holistic understanding of sustainability and the various business andsocietal contexts in which these can be applied. Exploring the broad and holistic concept of sustainability, as framed bythe United Nations' 17 sustainable development goals (SDGs), you will discover a range of ideas, concepts and theoriesof sustainability and gain insight how they are shaping the future business agenda. You will examine theinter-connectedness of different sustainability challenges facing humanity, such as climate change, energy and health,and consider the vital role that business has to play in addressing them. You will critically analyse specific approachesto climate action, as well as broader sustainability strategies, that are being devised by companies, business coalitionsand partnerships between public and civil sector organisations.

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. Thiswould form an integral part of your degree in place of one of the optional modules above.

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Optional modules provide an element of choice within the programme curriculum. The availability of optional modulesmay vary from year to year and will be subject to minimum student numbers being achieved. This means that theavailability of specific optional modules cannot be guaranteed. Optional module selection may also be affected bytimetabling requirements.

Timetables

Timetables for your first week are normally available at the end of August prior to enrolment in September. You canexpect to receive your timetable for the rest of the academic year during your first week. Please note that while wemake every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place onany day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.

Disclaimer

Every effort has been made to ensure the accuracy of our published course information, however our programmes aresubject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellationof, courses.

Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarksstatements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right tomake variations if we consider such action to be necessary or in the best interests of students.

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Entry Criteria 2021/22

Entry Requirements

Typical offer 104-112 UCAS Tariff points. No specificsubjects are required.

Example Offers

Some examples of how you can achieve 104-112 UCASTariff points are detailed below.

• A Level: BCC-BBC;

• BTEC Extended Diploma (or combination of BTECQCF qualifications): Distinction, Merit, Merit(DMM);

• International Baccalaureate (IB): We are happy toaccept IB qualifications which achieve the requirednumber of UCAS Tariff points;

• Access to Higher Education Diploma: 45 credits atLevel 3, for example 9 credits at Distinction and 36credits at Merit or 15 credits at Distinction and 30credits at Merit. The required total can be attainedfrom various credit combinations.

Please note, the above examples may differ from actualoffers made. A combination of A Level and BTEC awardsmay also be accepted.

As long as you have a minimum of two A Levels (orequivalent), there is no maximum number ofqualifications that we will accept UCAS points from. Thisincludes additional qualifications such as the WelshBaccalaureate and Extended Project Qualification (EPQ),AS Levels that haven't been continued to A Level, andGeneral Studies AS or A Level awards.

For further information on how you can meet the entryrequirements, including details ofalternative qualifications, please visitwww.edgehill.ac.uk/offers.

EU students can get country-specific information aboutthe University's entry requirements and equivalentnational qualifications at www.edgehill.ac.uk/eu.

International students should visit www.edgehill.ac.uk/international for information on the entry criteria foroverseas applicants.

English Language Requirements

International students require IELTS 6.0, with a score nolower than 5.5 in each individual component, or anequivalent English language qualification.

If your current level of English is half a band lower, eitheroverall or in one or two elements, you may want toconsider our Pre-Sessional English course.

Are there any alternative ways to meet theentry requirements?

If you have the ability to study for a degree but lack thenecessary qualifications or confidence, our Fastrack:Preparation for Higher Education course could be foryou. This free, seven-week programme provides a greatopportunity to enhance your study skills and subjectknowledge and demonstrate that you are ready to studya particular subject with us, in lieu of achieving the UCASTariff points in the entry criteria.

Upon successful completion of a Fastrack course, you willbe well placed to progress onto a corresponding Edge HillUniversity degree, although additional entryrequirements may apply and the availability of specificprogrammes cannot be guaranteed. For moreinformation, visit www.edgehill.ac.uk/fastrack.

Recognition of Prior Learning

Edge Hill University recognises learning gainedelsewhere, whether through academic credit andqualifications acquired from other relevant courses ofstudy or through recognition of an individual'sprofessional and employment experience (also referredto as 'experiential learning'). This may include credit orlearning undertaken at another university.

Previous learning that is recognised in this way may beused towards meeting the entry requirements for a

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programme and/or for exemption from part of aprogramme. It is your responsibility to make a claim forrecognition of prior learning. For guidance, please consultthe University's academic regulations (sections C7 and

F3.1) or contact the faculty in which you are interested instudying.

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Entry Criteria 2020/21

Entry Requirements

Typical offer 112 UCAS Tariff points. No specific subjectsare required.

Example Offers

Some examples of how you can achieve 112 UCAS Tariffpoints are detailed below.

• A Level: BBC;

• BTEC Extended Diploma (or combination of BTECQCF qualifications): Distinction, Merit, Merit(DMM);

• International Baccalaureate (IB): We are happy toaccept IB qualifications which achieve the requirednumber of UCAS Tariff points;

• Access to Higher Education Diploma: 45 credits atLevel 3, for example 15 credits at Distinction and30 credits at Merit. The required total can beattained from various credit combinations.

Please note, the above examples may differ from actualoffers made. A combination of A Level and BTEC awardsmay be accepted.

As long as you have a minimum of two A Levels (orequivalent), there is no maximum number ofqualifications that we will accept UCAS points from. Thisincludes additional qualifications such as the WelshBaccalaureate and Extended Project Qualification (EPQ),AS Levels that haven't been continued to A Level, andGeneral Studies AS or A Level awards.

For further information on how you can meet the entryrequirements, including details ofalternative qualifications, please visitwww.edgehill.ac.uk/offers.

EU students can get country-specific information aboutthe University's entry requirements and equivalentnational qualifications at www.edgehill.ac.uk/eu.

International students should visit www.edgehill.ac.uk/

international for information on the entry criteria foroverseas applicants.

English Language Requirements

International students require IELTS 6.0, with a score nolower than 5.5 in each individual component, or anequivalent English language qualification.

If your current level of English is half a band lower, eitheroverall or in one or two elements, you may want toconsider our Pre-Sessional English course.

Are there any alternative ways to meet theentry requirements?

If you have the ability to study for a degree but lack thenecessary qualifications or confidence, our Fastrack:Preparation for Higher Education course could be foryou. This free, seven-week programme provides a greatopportunity to enhance your study skills and subjectknowledge and demonstrate that you are ready to studya particular subject with us, in lieu of achieving the UCASTariff points in the entry criteria.

Upon successful completion of a Fastrack course, you willbe well placed to progress onto a corresponding Edge HillUniversity degree, although additional entryrequirements may apply and the availability of specificprogrammes cannot be guaranteed. For moreinformation, visit www.edgehill.ac.uk/fastrack.

Recognition of Prior Learning

Edge Hill University recognises learning gainedelsewhere, whether through academic credit andqualifications acquired from other relevant courses ofstudy or through recognition of an individual'sprofessional and employment experience (also referredto as 'experiential learning'). This may include credit orlearning undertaken at another university.

Previous learning that is recognised in this way may beused towards meeting the entry requirements for aprogramme and/or for exemption from part of a

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programme. It is your responsibility to make a claim forrecognition of prior learning. For guidance, please consultthe University's academic regulations (sections C7 and

F3.1) or contact the faculty in which you are interested instudying.

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Career Prospects

What are my career prospects?

As a BSc (Hons) Business and Management withMarketing graduate, you will be qualified to work in areassuch as marketing, retail management, banking,education, public sector management, small and mediumsized enterprise management and marketing, generalmanagement, and specialist marketing functions.Alternatively, you may wish to undertake further studyand progress to a Masters degree.

You will gain affiliate membership of the CharteredManagement Institute (CMI), a globally recognisedprofessional body, for the duration of your degree andassociate membership (known as ACMI) for oneadditional year after graduation. You will then have theoption to renew your associate membership on an annualbasis, however this would be at your own expense. TheCMI is dedicated to promoting the highest standards inmanagement and leadership excellence. Membershipentitles you to full access to ManagementDirect, anextensive online portal that provides invaluable careersinformation, course-based resources and advice on bestpractice.

On completion of your degree, you will also be awarded aCMI Level 5 Certificate in Management and Leadershipand may be eligible for exemptions from the CharteredInstitute of Marketing.

How can I enhance my employability?

It is useful to consider, even before you apply, how you

will spend your time while studying and make the most ofyour university experience.

Optional, additional activities may be available on thisdegree which could help to prepare you for a stimulatingand rewarding career. These include:

• Sandwich Years - you may have the opportunity toapply to complete a sandwich year placement,usually as the third year of a four year degree, andgain highly relevant work experience;

• Erasmus+ and Study Abroad - you may have theopportunity to apply to spend time studying orworking abroad, usually as the third year of a fouryear degree, enabling you to immerse yourself in adifferent culture;

• Learning a Language - you may be able to selectlanguage modules, delivered at the Edge HillLanguage Centre, as an integral part of your degree(for which you will gain academic credits).Alternatively, it may be possible to participate inLanguage Steps classes as additional study.

Please note, the availability of these additional activitiescannot be guaranteed for all students. Depending onavailability and the number of students wanting toparticipate, there may be a competitive applicationprocess for sandwich year placements or studying abroadopportunities or you may be required to secure a relevantplacement yourself.

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Finance

Tuition Fees

If you are a prospective UK or EU student who will bejoining this undergraduate degree in academic year2020/21, the tuition fee will be £9,250 per annum.Tuition fees for international students enrolling on theprogramme in academic year 2020/21 are £12,250 perannum.

The University may administer a small inflationary rise intuition fees, in line with Government policy, insubsequent academic years as you progress through thecourse.

Financial Support

Subject to eligibility, UK and EU students joining thisundergraduate degree can apply for a Tuition Fee Loanfrom the Government to cover the full cost of tuition fees.UK and EU students enrolling on the programme mayalso be eligible to apply for additional funding to helpwith living costs.

For comprehensive information about the financialsupport available to eligible UK and EU students joiningthis programme in academic year 2020/21, together withdetails of how to apply for potential funding, please viewour Money Matters 2020/21 guide atwww.edgehill.ac.uk/undergradfinance2020.

Financial support information for international studentscan be found at www.edgehill.ac.uk/international/fees.

Scholarships

Edge Hill University offers a range of scholarships with acompetitive application process for prospective full-timeundergraduate students.

These scholarships aren't linked to academic success andcelebrate determination, talent and achievement beyondyour coursework, for instance in creativity, enterprise,ICT, performance, sport or volunteering.

An additional scholarship, which you may qualify toreceive, rewards outstanding grades and is available toeligible UK and EU students.

To find out more about scholarships, to assess youreligibility, and to meet some of our dedicated scholarshipwinners, visit www.edgehill.ac.uk/scholarships.

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Apply

How to Apply

Apply online through UCAS at www.ucas.com.

Visit www.edgehill.ac.uk/applyucas to find out moreabout the application process.

Further information for international students about howto apply is available at www.edgehill.ac.uk/applyinternational.

Should you accept an offer of a place to study with us andformally enrol as a student, you will be subject to theprovisions of the regulations, rules, codes, conditions andpolicies which apply to our students. These are availableat www.edgehill.ac.uk/studentterms.

Visit Us

If you are considering applying to study at Edge Hill

University, the best way to gain an insight into studentlife is to discover our stunning campus for yourself byattending an open day. You can view dates and book yourplace at www.edgehill.ac.uk/opendays.

Alternatively, if you are unable to attend an open day, youcan find out more about all of our events for prospectivestudents, including monthly campus tours, atwww.edgehill.ac.uk/visitus.

Request a Prospectus

If you would like to explore our full range of degreesbefore you apply, you can order an undergraduateprospectus at www.edgehill.ac.uk/undergradprospectus.

Get in Touch

If you have any questions about this programme or whatit's like to study at Edge Hill University, please contact:

• Course Enquiries

• Tel: 01695 657000

• Email: study@edgehill.ac.uk

International students should visit www.edgehill.ac.uk/international or email international@edgehill.ac.uk withany queries about overseas study.

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