broadcast elements
DESCRIPTION
Broadcast Set design implementations and executionsTRANSCRIPT
Broadcast ElementsCarl H Bradford 3
3738 Aldea DriveDecatur, GA 30032
404-254-0496
[email protected]://www.studiob3.info
The window device can be used both photographically and graphically. Photographic This execution requires a concept and co-ordinated photography and is ideal for communicating ‘bringing weather to life’. Two images are required. The first image acts as a background image and should reflect a specific time/place/season and the second image which sits in the central square (the window device) should reflect the shapes and content of the background image but must communicate a different time/place/season (see examples).
TWC Brand Elements
SECTION A
SET ELEMENTS AND INSTALLATIONS
-ATMOSPHERES
-FIRST OUTLOOK
-WEEKEND NOW
The window device can be used both photographically and graphically. Graphic This execution helps create brand recognition and consistency. The graphic square can be represented in a number of ways. It can appear as a semi-transparent white square or a coloured square which carries text or highlights important information. It can also be used more literally to communicate the idea of a window to the weather, or to reveal change or insight, for example in the form of a die-cut square on a brochure. In all instances only use one window device per page. Using any more will lessen the impact of the window conceptB
ATMOSPHERES SET
The first set design to supporta new style of programming intitiative for The Weather Channel.Set was used for the following Shows:Atmospheres ShowExtreme Weather Cut-insSTORM STORIES
Roles:Coordination with Facilities and EngineeringCoordination with Production for Instal and build out.Vendor coordination AP! Los AngelesDesign direction for vendor executionDesign of all supporting graphic elementsDirect look tone and feel of art from staf
Concept Design:API Los Angeles/CBradford
IndustryBroadcast Production /WeatherAtmospheres Set Installation
TWC Brand Identity SET DESIGN TWC
FIRST OUTLOOK
The first set design to supporta new style of programming intitiative for The Weather Channel.Set was used for the following Shows:Atmospheres ShowExtreme Weather Cut-insSTORM STORIES
Roles:Coordination with Facilities and Engineer-ingCoordination with Production for Instal and build out.Vendor coordination AP! Los AngelesDesign direction for vendor executionDesign of all supporting graphic elementsDirect look tone and feel of art from staf
Concept Design:Nelson Ruiz/CBradford
IndustryBroadcast Production /Weather
TWC Brand Identity SET DESIGN TWC
HEROES OF THE STORM
The first offsite weather presentationcelebrating the heroes of the storn.Locaton Atlantac Video/Washington DC.
Set was used for the following Shows:HEROES OF THE STORM
Roles:-Coordination with Facilities and Engineering-Coordination with remote production -Vendor coordination Color Reflections Atlanta-Vendor coordination Scenario Atlanta-Design direction for vendor execution-Design of all supporting graphic elements-Direct look tone and feel of program opens
Concept Design:Nelson Ruiz/CBradford
IndustryBroadcast Production /Weather
TWC Brand Identity SET DESIGN TWC
WEEK END NOW Prototype
New Weekend Programming InitiativesNew set location for 360 degree set format
Roles:-Coordination with Facilities and Engineering-Vendor coordination contract negotiations-Vendor coordination PDG New York-Design direction for vendor execution-Design of all supporting graphic elements-Direct look tone and feel of program opens
Concept Design:Andre Durant/Jim Fenhagen (PDG)CBradford/TWC
IndustryBroadcast Production /Weather
TWC Brand Identity SET DESIGN TWC
WEEK END NOW FINAL
New Weekend Programming InitiativesNew set location for 360 degree set format
Roles:-Coordination with Facilities and Engineering-Vendor coordination contract negotiations-Vendor coordination PDG New York-Design direction for vendor execution-Design of all supporting graphic elements-Direct look tone and feel of program opens
Concept Design:Andre Durant/Jim Fenhagen (PDG)CBradford/TWC
IndustryBroadcast Production /Weather
TWC Brand Identity SET DESIGN TWC
WEEK END NOW FINAL
New Weekend Programming InitiativesNew set location for 360 degree set format
Roles:-Coordination with Facilities and Engineering-Vendor coordination contract negotiations-Vendor coordination PDG New York-Design direction for vendor execution-Design of all supporting graphic elements-Direct look tone and feel of program opens
Concept Design:Andre Durant/Jim Fenhagen (PDG)CBradford/TWC
IndustryBroadcast Production /Weather
TWC Brand Identity SET DESIGN TWC
FLAT SCREEN FABRICATION
New Weekend Programming InitiativesNew set location for 360 degree set format
Roles:-Supporting elements for set fabrication-Monitor green card desin( later became the flat screen monitor concept)
Concept Design:CBradford/TWC
IndustryBroadcast Production /Weather
TWC Brand Identity SET DESIGN TWC
The window device can be used both photographically and graphically. Photographic This execution requires a concept and co-ordinated photography and is ideal for communicating ‘bringing weather to life’. Two images are required. The first image acts as a background image and should reflect a specific time/place/season and the second image which sits in the central square (the window device) should reflect the shapes and content of the background image but must communicate a different time/place/season (see examples).
TWC Brand Elements
SECTION B
-BRAND ALIGNED PHOTOGRAPHIC IMAGERYStrategically shot moving and still digital imagery, captured on a seasonal basis to support all brand initiatives.
The window device can be used both photographically and graphically. Graphic This execution helps create brand recognition and consistency. The graphic square can be represented in a number of ways. It can appear as a semi-transparent white square or a coloured square which carries text or highlights important information. It can also be used more literally to communicate the idea of a window to the weather, or to reveal change or insight, for example in the form of a die-cut square on a brochure. In all instances only use one window device per page. Using any more will lessen the impact of the window conceptB
WALKING ON WATER
Creating image scenarios for weather branding, marketing, design and production visual support.
Roles:-Acquisition of visuals still and moving footage for assets management.
-Oversee the film and still shoots-Location and talent selections-Select and prioritize scenarios to depict the brand necessities, needed to extend the look tone and feel.
Concept Design:CBradford/TWCMichael Underwood Tantrum Pictures
IndustryBroadcast Production /Weather
TWC Brand Identity BRAND IMAGING
WALKING IN WATER
Creating image scenarios for weather branding, marketing, design and production visual support.
Roles:-Acquisition of visuals still and moving footage for assets management.
-Oversee the film and still shoots-Location and talent selections-Select and prioritize scenarios to depict the brand necessities, needed to extend the look tone and feel.
Concept Design:CBradford/TWCMichael Underwood Tantrum Pictures
IndustryBroadcast Production /Weather
TWC Brand Identity BRAND IMAGING
TWC Brand Identity BRAND IMAGING
MY ALMOST NIKE MOMENT
Creating image scenarios for weather branding, marketing, design and production visual support.
Roles:-Acquisition of visuals still and moving footage for assets management.
-Oversee the film and still shoots-Location and talent selections-Select and prioritize scenarios to depict the brand necessities, needed to extend the look tone and feel.
Concept Design:CBradford/TWCMichael Underwood Tantrum Pictures
IndustryBroadcast Production /Weather
TWC Brand Identity BRAND IMAGING
REDHEAD IN CHARLLOTTE
Creating image scenarios for weather branding, marketing, design and production visual support.
Roles:-Acquisition of visuals still and moving footage for assets management.
-Oversee the film and still shoots-Location and talent selections-Select and prioritize scenarios to depict the brand necessities, needed to extend the look tone and feel.
Concept Design:CBradford/TWCMichael Underwood Tantrum Pictures
IndustryBroadcast Production /Weather