Guy Gadney, Director Content Production

Current example projects

– V8 Supercars

– BigPond Guide

Future

– Sport, movies, music and games

V8 Supercars on Broadband

Complement existing media– Filling gaps in V8 coverage– Finding new ways to interact with

fans

Is it TV?– No, it’s a different story-telling

model– Combines best of TV with the

best of broadband

Live and On Demand Content

Qualifying, shootout In-car cams, live timing, telemetry,

pit crew/driver radio Press conferences Driver interviews Dashboard: brakes, lights, gears,

KPH, revs, driver number andname, cabin temperature.

Video gallery populated withhighlights post event.

Combination of live and on-demand content

How it works

V8 SUPERCAR OFFER

The BigPond Guide

AFL

More than 1,500 clips datingback to 1993

Full Game replays Create your own highlights Expert panel discussions

Interviews with players, coachesand officials

A review of the week's classicquarters

All you need to know about theweekend's upcoming games

AFL Live Stats

Future directions

Smarter broadband production

Database linking

Simplicity

More user-generated content

NRL

Match replays: all matches,State of Origin and domestictests, whenever you want

Live highlights at _ and fulltime

Check the live stats and thelatest news

Video highlights - the best trys,the best tackles, your favouriteplayers

Horseracing

THE PRODUCT Sydney racing live Melbourne Cup Carnival live Melbourne racing on demand Race replay archive

(Sydney and Melbourne metro racesavailable on demand from Oct. 30,Derby Day onwards)

PROGRAMS Late Mail - race day form guide program Sydney Barrier Trials - an insiders guide

BigPond Music Australia's leading home-grown download site Discounted tracks for BigPond customers, charged direct

to the customer's Telstra bill Commitment to local music industry with exclusive live recordings

from artists such as Pete Murray, Gyroscope, INXS,

BigPond Games – GameArena and GameNow

Largest gaming environment in Australia. More than 250,000 registered gamers. Full games streamed to the PC Over 200 games servers PSP

BigPond Movies Simply select your favourite DVDs from online library of over 16,000

titles including latest releases, TV series, kids movies and classics

Delivered right to your front door free of charge. Then, once you’vefinished watching them, return via reply paid post.