british destinations: bacta convention 28 november 2013 ‘championing british destinations’

BRITISH DESTINATIONS:BACTA Convention 28 November 2013

‘Championing British Destinations’

www.britishdestinations.net

BRITISH DESTINATIONS

Who are we:

formerly BRA, BRADA now British Destinationand

Peter HampsonThe Chief (and only!) Executive Officer.



BRITISH DESTINATIONSHow we support destinations :

• Trade association for destination management interests.• Lobbying, best practice sharing, representation, etc. etc. • c70 member organisations - 100 plus destinations, coastal and

inland. • Principally but not exclusively public - public/private sector

partnerships orientated. • Multidiscipline/cross cutting - generalists in all matters tourism and

tourism related.

I.e. a jack of all trades (master of none?).



BRITISH DESTINATIONS:

Our relationship with BACTA?

and

Our UK coastal interest?





Domestic Tourism - GB Tourism Statistics

24.4 million trips, 98.1m nights and £5.2bn spend at the seaside.



The seaside accounts for 30% of all holiday trips.

Holiday trips (millions)



Holiday nights (millions)

The seaside still accounts for 38% of all holiday nights with a much smaller percentage of short trips v long (27% v 44%) than other destination types.



The seaside accounts for 31% of all UK holiday expenditure.

Staying Holiday Expenditure (£millions)



Day visits (Millions) (additional to staying holidays)

The seaside accounts for just 9.1% of all day visits for all purposes.But 32% of day visits to the seaside are 6 plus hours.And combined seaside day trips generate £4.7bn a year.

BRITISH DESTINATIONS:Brilliant but…….




“Lies, damn lies and statistic”

plus

Popular, ingrained perception and misconceptions.





1998/9 British Resorts Association.



2003 Sheffield Hallam University Seaside Economy Report.



2006 - 2007 CLG Select Committee Coastal Towns Inquiry .



2010 Sheffield Hallam University Seaside Tourism Report.



Table 16: Employment in selected industries, 2008no. of jobs:

Higher education 489,000Computer software 463,000Insurance & pension companies 338,000Telecommunications 224,000SEASIDE TOURISM 210,000Motor industry 165,000Publishing 154,000Aerospace 110,000Advertising 100,000Air transport 99,000Radio and television 78,000Railways 61,000Pharmaceuticals 50,000Steel industry 40,000Fishing 14,000Coalmining 7,000

(Seaside tourism figures are for England and Wales; other figures are for GB Source: Authors' estimates based on ABI)

BACTA/BRITISH DESTINATIONS/Welsh Government2013 Report using: 1. 2011 census data (not 2001 as in 2010)2. 2012/13 UK economic data (not pre 2008 as in 2010)3. Again down to c121 individual resort town - small, medium and large, plus greater resort area and others4. Including new breakdowns by key sectors within tourism.



“The new breakdown of tourism employment by sector in each resort might be expected to cover 6-10 individual sectors such as retail, hotels,

restaurants, holiday parks, transport, and (of special interest to BACTA) amusement arcades”.



A study which is due to be published early in the New Year, when the real work for all of us here todays begins………

One small quote taken from the research brief for the new study:


Our relationship with BACTA?

Hopefully you will agree:

A new beginning rather than the end of both my presentation and the refreshed and mutually beneficial new working relationship between us.

Q & As?



british destinations: bacta convention 28 november 2013 ‘championing british destinations’

Documents

work of british destinations

british destinationshow

brief colleagues

matters tourism

seaside accounts

bacta convention

destination types

uk coastal