Bringing Paint Product Stewardship to California

© 2009 by the California Integrated Waste Management Board (CIWMB)

What is the Be Paint Wise Partnership?

• San Joaquin County• Tehama County• City and County of San Francisco• CIWMB• California Product Stewardship Council• Follow our progress at:

http://www.calpsc.org/projects/SanJoaquin.html

© 2009 by the California Integrated Waste Management Board (CIWMB)

Why Paint?

• Paint is the largest volume product • Local governments spend $27 million

annually• More than 2 million gallons of leftover

paint must be managed each year• Californian’s spend more than $90

million per year buying excess paint

© 2009 by the California Integrated Waste Management Board (CIWMB)

Leftover paint is a serious problem!

Photo taken at a home near Oroville, California in 2009.

© copyright California Product Stewardship Council, 2009

Why Extended Producer Responsibility for Paint?

• Shifts the burden of managing product waste from local governments to the producers

• Saves government $27 million/yr• Encourages green design• Creates green jobs!• Encourages reuse first, then recycling

© copyright California Product Stewardship Council, 2009

Paint Stewardship Project Goals

Long-Term: Begin the transition to the Paint Product Stewardship Program developed by PPSI

Short-Term:1. Launch educational campaigns2. Develop a stewardship system that can

be easily modeled for all of CA

Paint Stewardship Project Objectives

1. Teach consumers to purchase only what they need

2. Recruit retail paint collection sites3. Foster use of recycled-content paint4. Increase paint re-use opportunities5. Roll-out product stewardship

program statewide

Objective 1: PR on paint collection and source

reduction

• Convene consumer focus groups• Develop education materials on paint

source reduction • Distribute education materials to paint

retailers• Give presentations to local government,

retailers, business groups and others.

Focus Groups

Focus Group Results

• Keep it simple. Use bullet points• Biggest motivator is cost savings• Consumers don’t equate themselves

with local government• Point of Sale education is best• HHW Facility? What’s that??• What is recycled paint??• Message from a variety of sources

© copyright California Product Stewardship Council, 2009

© copyright California Product Stewardship Council, 2009

Objective 2: Fostering Recycled Paint Procurement

• Create market demand for recycled-content paint

• What is GS-43?• Integrate EPR language for latex paint

into government procurement policies• Teach local governments how to

purchase recycled-content paint off the state contract

© copyright California Product Stewardship Council, 2009

Objective 3: Recruit Paint Collection Sites

• Conduct a barrier study• Develop materials for establishing

successful paint collection sites• Recruit collection sites • Support paint collection • Evaluate the pilot project and

summarize findings

Objective 4: Increase Paint Reuse

• Develop paint reuse fact sheet and outreach materials

• Disseminate reuse materials through websites, listserves, conferences, etc.

• Identify and recruit reuse locations• Survey reuse sites

Objective 5: Statewide Stewardship Roll-Out

• Gather information on existing collection infrastructure and service gaps

• Work with industry and the PPSI Group• Hold a statewide conference• Hand it over to the paint industry!

So What Can You Do?

• Document paint quantity and costs• Ensure your organization is buying

recycled paint• Add paint SWAP to HHW programs• Identify local retailers and others

interested in being swaps or collection sites

For More Information:

Kimbra Andrews, Management AnalystSan Joaquin County Public Works

(209) 468-3066kandrews@sjgov.org

Visit the Grant Project Webpage:http://www.calpsc.org/projects/SanJoaquin.html

Or CPSC’s Paint Webpage:http://www.calpsc.org/products/paint.html