care california carpet stewardship program 2016 progress report

CA Carpet Stewardship Program Update 5/10/17

CARE -‐ Na=onal Conference Indianapolis May 2017 1

California Carpet Stewardship Program Carpet America Recovery Effort – Annual Conference Brennen Jensen, CA Program Manager May 2017, Indianapolis

Market Challenges

•  Significant market challenges 2014/2015 •  Falling Petroleum Prices, Recycled Commodi=es Pricing •  Ports Shutdowns, Domes=c Capacity Reduc=ons, Reduced Asian Demand, etc.

• CARE’s CA Program is working to increase: •  carpet recyclability, collec=ons, reuse, recycling, diversion, and markets for recycled carpet products



•  Focus of 2016 •  Formed CA Council on Carpet Recycling

• Engaged Stakeholders •  Input, Feedback, Idea=on, Priori=za=on

• New 5-‐year Plan •  SubmiTed Oct 2016

CalRecycle – Role in AB 2398

•  Program Regulated by California Department of Resources Recycling and Recovery (CalRecycle) – oversight agency •  Program found non-‐compliant 2013/2014/2015 •  CARE working to respond •  Primary objec=ve – con=nuous meaningful improvement

•  New Carpet Stewardship Plan •  Exis=ng 5-‐year Plan expired Dec. 31, 2016 •  Proposed New Plan disapproved (Dec 2016; April 2017) •  CARE permiTed to operate under exis=ng Plan at least un=l June 2017



Trends & Projections

California 2016 Results

• 107M lbs of gross collected (31% of discards) •  up 4% from the 103M lbs collected in 2015

• 37M lbs of recycled output was produced •  up 6% over the 35M lbs recycled in 2015

• California 2016 recycling rate = 11% of discards •  Up 1% over 2015 recycling rate •  Fell 5% short of the Program’s 16% recycling rate goal



Collections & Recycled Output

8%

10% 12% 12%

10% 11% 28%

31% 29%

34%

30% 31%

Collections & Recycled Output (Yield)



Recycled Output Rate (% of discards)

Program Delivery



Program Strategies

1.  Subsidies (70%) 2.  CARE Admin, Staff, Technical Assistance (9%) 3.  Collec=ons Drop-‐Off Sites (6%) 4.  Grants Program (6%) 5.  Marke=ng, Educa=on & Outreach (4%) 6.  CalRecycle (3%) 7.  Legal & Accoun=ng (2%)

Reuse Improving

•  Less than 1% of discards (0.27%) •  Up 54% from 2015 to 926K lbs •  Up 246% from 2014 to 2015 •  Driven by Reuse Subsidies ($0.10/lb)



Carpet Tile Recycled

•  Total 2016 = 1.1M LBS •  3% of 2016 recycled output •  27% increase over 2015 •  Driven by Tile Subsidy ($0.10/lb)

Calcium Carbonate Recycled

•  Total 2016 = 2.4M lbs •  6% of 2016 recycled output •  Increased 38-‐fold over 2015 of 61K lbs •  Driven by CC Subsidy ($0.17/lb)



Tier-2 Non-Nylon Recycled Products (PET/PTT, PP) #s in thousands

•  Total 2016 = 17.7M LBS •  50% increase over 2015 •  Driven by Tier-‐2 Non-‐Nylon Subsidy ($0.25/lb)

• Multi-touch Communications

•  Stakeholder Outreach, •  Collateral, Materials • Online, social media •  Technical Assistance

Consumers

Buy Recycled Procurement

Grants

Installers

Drop-‐Off Sites Training

Curriculum

Retailers

Assessment Drop-‐Off Sites

Local Governments

Public, Retailers, Installers, Drop-‐Off Sites, Promo=on

Marketing, Education & Outreach



Retailer Outreach

Retailer Visits, 86% of Retailers 1382 •  In-‐person and phone visits

•  Collateral and customer info

•  Assessment compliance

•  Recycling awareness and drop-‐off sites



25+ •  Buy Recycled Info

•  10+ Vendors

•  Drive Demand for Recycled Carpet Products

•  Share with Retailers, Public Agencies & Businesses

•  Support SABRC / Local EPPP Goals

Buy Recycled Products

Installer Training

•  Curriculum for Installers •  Drop-‐Off Sites •  Tear Out Prepara=on •  Benefits •  Resources

•  Hands-‐On Training • Material Hand-‐Outs

•  How-‐to Videos

CFI CARE Collabora=on



Impact Outreach

• Monthly E-news •  Strong 32% open rate

•  Mailing list has grown by 33%

•  Program updates and news

• Website visits •  30% of U.S. visits come from

California (compared to 6% from Georgia, 5% from Texas, etc.)

•  Program info, grant resources, blog arNcles, news, drop-‐off site map, educaNonal materials, etc.

Convenient Collection

• 216 Private Service Sites •  operate independent of CARE Program

• 37 CARE Public Drop-Off Sites •  74% increase in LBS collected in from public sites

•  11 new public sites in 2016, 55% in S.CA, 91% in urban counNes

•  Sites receive subsidized service: free container, transportaNon to processor/CSE, Np fees for receiving party, educaNonal materials, support

253 Sites Statewide



Public Drop-Off Sites – Increasing Collection

Grants Program - Investing in Recycling

•  Cycle 1A – Capital Investments Grants •  6 Projects Funded to Build Infrastructure •  30M lbs of es=mated new CA Recycling Capacity

•  Cycle 1B – Product Tes=ng Grants •  3 Projects to Support New Product Markets •  Civil engineering applica=ons, recycled nylon furniture, molded rubber

•  Cycle 1C – Public Procurement Grants •  1 Project to Drive Recycled Product Demand

•  Cycle 1M – Micro-‐ Grants •  $50K Just Launched!

•  Remove barriers to reuse & collec=on



Grants Program - Investing in Recycling

30M LBS New CA Capacity 9

Grant Projects

14 New CA Jobs

New Recycled Products Tested

$2M Invested in Recycling

4 New CA Facili=es

Established 2 Processing

2 Manufacturing

Reduced Barriers For Reuse & Collec=on

Public Agency Demand for Recycled Products

Forward Progress •  Upward trends are noted in:

•  Recycled output recovered to 11% yet s=ll below goals, plus increases in:

•  reuse of =le and broadloom, •  pounds of carpet =le recycled, •  calcium carbonate u=liza=on, •  Tier 2 non-‐nylon product sales, and •  strengthened collec=ons.

•  Our work is not done yet



Onwards & Upwards

Questions? Brennen Jensen, CA Program Manager [email protected]

care california carpet stewardship program 2016 progress report

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