brilliant brand culture. don't f*ck it up!
DESCRIPTION
#culturecode Good Work People explores brilliant brand culture, what it's all about and why it's so important to today's business model. Taking examples from the brand culture giants such as Method, Zappos, Eventbrite, Airbnb and Pixar. The key take out - don't f*ck it upTRANSCRIPT
Creating brilliant brand culture…
This is not just another brand theory lecture
“Don't fuck up the culture” Peter Thiel's advice to Airbnb after investing £200m
It’s not a question of what’s more important, Brand strategy or brand culture
“Your brand is your culture” Tony Hsieh, CEO Zappos
What is brand culture anyway?
“Culture is simply a shared way of doing something with passion” Brian Chesky, Airbnb
Brand Culture creates meaningMeaning may be the most important product a brand creates today
Why is brand culture more important than ever?
Looking good is no longer good enough
Culture is a competitive advantage
People want real
How to ‘do’ brilliant brand culture
Via Happy Start Up School
Passion and purpose turns to profits through culture and people
Brilliant brand culture
ValuesVisionPeopleAuthenticity
Brilliant brand culture
ValuesVisionPeopleAuthenticity
Live your values
• What is your why?
• Stand for something
• Reflect inside and out
• Process
• Integrate
• Have guardians on the inside and outside
‘Create Fun and a Little Weirdness’No. 3 of Zappos 10 core values
‘What would MacGyver do?’
‘What would MacGyver do?’
“Our values help channel the frenetic atmosphere of innovation and quixotic spontaneity so vital to our success, into a mutual sense of purpose.” Eric Ryan and Adam Lowry, Method
Brilliant brand culture
ValuesVisionPeopleAuthenticity
• Your vision is your north star
• Maintain entrepreneurial spirit
• Create
• Play
Be true to your vision
“Have fun, do good and the money will come” Richard Branson
Brilliant brand culture
ValuesVisionPeopleAuthenticity
“When you give everyone a voice and give people power, the system usually ends up in a really good place” Mark Zuckerberg
!
• Shared sense of purpose
• Happiness
People are your everything
Happy people = happy customers
“People think of performance as driving counter to culture, but they’re intrinsically linked” Julia Hartz, Eventbrite
Brilliant brand culture
ValuesVisionPeopleAuthenticity
Authenticity
• Mean it
• Live it
• Tell stories
Brilliant brand culture means…
Brilliant brand culture means…
• Values = purpose and meaning
• Meaning = your customers and teams identity
• Live your vision = keep it as your north star
• People are your everything
• Keep it real
Why we do what we do
• Happy people equals productivity, creativity and profits :-) !
• Happy people means better communications, better relationships, increased flexibility and resilience !
• Happy workplaces mean happier customers !• We understand the importance of aligning a reason
for being with a way to operate
What we do…
Employee happiness and wellbeing is the new green and is becoming a fundamental part of organisation’s culture
How we do that
Happiness and culture audit
People and culture development
Behavioural change programme
Bespoke coaching programmes
Team and one–to–one programmes
Have fun along the way
