Application Development & Delivery Professionals

March 2015

Brief: Multidisciplinary Tag Management Will

Boost Your Digital Experience Delivery

by Mark Grannan

with Stephen Powers and Danielle Geoffroy

WHY READ THIS REPORT

KEY TAKEAWAYS

Today, Marketers Bypass AD&D Control With Tag Management

Support Marketing And Drive DevOps With Tag Management

Tag Management Is The Data Glue To Enable Personalization

TAG MANAGEMENT’S RISE HAS OPENED THE DOOR TO MARKETING SHORTCUTS

AD&D MUST MOVE FROM TAG MANAGEMENT GATEKEEPER TO ENABLER

Play Two Critical Roles To Ensure Baseline Success Of Tag Management

BREAK OUT OF YOUR LIMITED ROLE BY FOCUSING ON TRAINING AND MONITORING

WHAT IT MEANS

FRESHEN UP YOUR TAG MANAGEMENT STRATEGY

SUPPLEMENTAL MATERIAL

Companies Interviewed For This Report

ENDNOTES