Reflections on Multidisciplinary Emergence Seoul and Beijing

Design Council Design Asia Trip April 10 - 18th 2010 Dr Alison Prendiville, Deputy Director of C4DLCC, University of the Arts

Multidisciplinary Design Network Event 25th June 2010 Design Council

Seoul South Korea / Beijing ChinaAsia Multidisciplinary Design Network April 10-18th 2010

Driver of Global Technology - technology to drive change

Acknowledgement of Cultural Heritage and a newcomer to design education

Universities and Companies

SEOUL SOUTH KOREA

• SADI (Samsung Art and Design Institute)

• CDR Associates

• KIDP (Korea Institute of Design Promotion)

• Seoul National UniversityCollege of Fine Arts, Faculty of Crafts and Design

• D’strict Design Studio

• KAIST (Korea Advanced Institute of Science and Technology)

• SKK Telecom

• Hong IK University

BEIJING CHINA

• Tsinghua University Academy of Fine Arts & Design

• Lenovo

• UAL alumni - Kappa

• LKK Design

• Central Academy of Fine Arts (CAFA)

Policy - Government 21st Century Korea Design Declaration - ‘Creative Korea by Design’

HumanitiesScience & Technology

Drivers for change

Competitive Advantage for the 21st Century

Design

Leaders for creativity

Korean Government

Translator

Industrial & economic worth

Government Funding

Hong IK University

• 35,000 students on 3 campuses with design being thebiggest school

• Train the next generation in creativity, green technology,and information technology

• Supported by a 2 years masters programme with industry sponsored projects

• Move to Dongdaemum - fashion centre of South Korea

Industry Funding

SADI

• Wholly funded by Samsung

• Institution is governed by the needs and requirements of the company

• College does have the opportunity to work with other organisations

• 30% of students at SADI go on to work at Samsung

• LG, Baskings 31 Robbins, Escada and the Seoul Museum of Modern Art

Internationalization & Value of Network

Internationalization

International lecture programme as part of the curriculum Dan Boyarski, Enzio Manzini, Billl Mogridge

Conferences Creativity through ConvergenceInternational Design Culture Conference IDCC 2008

PublicationsSocial InnovationAsia Design Journal March 2010

Creative ConvergenceAsia Design Journal June 2009

Internationalization

Interdisciplinary

Information Art & Design Department

Innovation Convergence

Interdisciplinarity

Arts & Humanity• art • music• literature• culture

Social Science• politics• system• environment

Economics• marketing• economics• management

Technology• manufacture• material• new technology

DESIGN

Interdisciplinarity

Internationalization

Interdisciplinary

Innovation Convergence

Creative Industry

Information Industry

Culture Industry

Arts & Humanity• art • music• literature• culture

Social Science• politics• system• environment

Economics• marketing• economics• management

Technology• manufacture• material• new technology

DESIGN Digital Content

Convergence

Curriculum & Structure

• Both countries are very hierarchical

• Teaching ratio at SADI 15:1

• 60% of students at SADI are 2nd degree mature students

• SADI 30 hours of taught teaching with 60 hours of assignments per week

• Korean Universities are heavily oversubscribed

• Transform China into Design China

• Design is the third most popular subject in China after computer science at number 2 and English at number 1

• Design is not treated as a soft subject

Emerging Design Issues

Sustainability Social Innovation