October 8, 2015

Breaking Social out of its Silo The Importance of Integrating Siloed Data and Departments

Today’s Presenter

Danielle Gerson, Solutions Engineer, Tracx

Integration

Social data should be integrated, as opposed to living in silos. Combining social data from the various departments within a company helps each to better serve customers by gaining more insight into habits, sentiment and overall social behavior.

Marketing Sales Customer Support

Product

Integration of Data

Individual departments should be monitoring social on the same platform: •  Promotes free communication •  Single entity houses all data •  Helps to avoid missed

correlations  

The Single Platform

For a company to be socially agile, a single platform offering the following elements will help companies better manage social: •  Scalability •  Real-time analytics and engagement •  Seamless integration to 1st and 3rd party data •  Expansive and comprehensive insights

•  Sentiment / Influencers / Trend Analysis / Geo data / Audience Profiling