breaking out of my own silo turing 2017

Breaking out

of my own Silo

@wilreynolds

©2016 Seer Interactive • p2

Regardless of what part of Marketing you do…

Follow The Money


That’s why I started

spending more time on paid


Starts With The Searchers,

Understand Where Marketing is Failing

SEO Company


HMMMMMM That is

Lots of waste in paid!

Seek out major disconnects between PPC

landing pages and organic ones

Tool: IBM Watson (Bluemix)


Assume Organic = Better Answer :)

Compare the Related Searches to

Searcher Intent


Small Business CRM

Related

“BEST”


Best = Comparison Query

Guide me to an answer,

Paid…

AD COPY

DISCONNECTS


Best Small Business CRM


Built a Page that provides guidance,

Get rewarded!

PPC vs SEOEmotional

Connection


3 examplesWhere feeling

matters more than

the word.

Different Roots!

Get data on your content performance, use it

for smarter targeting.

25%

Viewe

d

100%

Viewe

d

SCROLL DEPTH, WHICH CONTENT IS WORTH

BOOSTING?

Scroll Depth by source

STOP With The…

OMG MOBILE INDEX!


Before you pay,

check interaction / conversions on

mobile

Influencer Targeting


Targeted Moz, Hubspot,

employees who might curate

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

Catch someone on a slow day


Cost $75.12!

Build Lists (Buzzsumo) for Twitter Ads

LOOK-A-LIKE Audience

Learn Tableau, Data Studio, Power BI,

combine data sets


4 axis instead of 2


Just Keep Dumping The Data In…

PAA Results, = high funnel sites your

customers will be on at SOME point.


Get every keyword you care about ranking for and

pull the PAA’s for all


Display

Partner (email)

Target those writers

Search Query Reports + Word Clouds


“Best Photo Editing Software”

or

“Get rid of those minor flaws”

“Your Touchup Secret is Safe With Us”

Go Deep w/ Event Triggers

On organic assets


Remarket to people who clicked on Military

with different creative, copy, bids

Exclude people who have less than 2 executive offices

Use Analytics to Better Qualify Expensive

Keywords

Thank You!

@wilreynolds