breadtalk csr
TRANSCRIPT
Corporate Social Responsibility ProgramPrepared by:
Ngoh Wei Jie S10144489D
Our Cause
Importance of CSR
Repair brand image
Positive media coverage
Importance of CSR
Positive work environment
Increases company’s profit
PROGRAM
Launch EventActive Ageing
Sessions
Charity Walk
LAUNCH EVENT
DetailsInform public about BreadTalk Group’s CSR program
Speech by CEO of BreadTalk Group, Mr Eng
Sampling of latest products
Representatives from elderly care centers
Details
Civic Plaza, Ngee Ann City
Saturday, 9th January 2016
1 pm – 6 pm
ACTIVE AGEING
Details
Morning Exercises
Memory Games Gardening
Details
Every Saturday (16/01/16 – 10/12/16)
Respective Elderly Care Centers
Morning Exercise: 8am – 10am
Memory Games: 1pm – 3pm
Gardening: 3pm – 5pm
CHARITY WALK
Details
5 KM
Getai Performance
Open to public
Marina BaySaturday, 17th December 2016
Details
2pm – 7pm$20 per person / Free
for Senior Citizens
STAFF PARTICIPTION
Importance
Encouragement
Clock in hours of participation
Earn rewards
Reward System
≥ 200 hours
$50 worth of Capitaland Mall Vouchers
A pair of Cathay Movie Tickets
X 10
X 500
X 100
A 3D2N trip to Bali for two
≥ 100 hours
≥ 50 hours
FINANCIAL BREAKDOWN
BREAKDOWN
Active Ageing
Memory Games Cost
$ 2,000
Gardening Tools
$ 2,000
Total $ 4,000
Launch Event
Venue $ 10,000
Set Up Cost $ 8,000
Refreshments $ 3,000
Total $ 21,000
BREAKDOWN
Employee RewardsBali Trip X10
$ 10,000
Capitaland Mall Vouchers X 100
$ 5,000
Cathay Movie Tickets X 500
$ 10,000
Total $ 25,000
Charity walkGoodie Bags $ 20,000
First Aid $ 500
Getai Setup Cost
$ 10,000
Performers $ 4,000
Host $ 500
Refreshments $ 10,000
Total $ 45,000
BREAKDOWN
SummaryLaunch Event $ 45,000
Active Ageing $ 4,000
Charity Walk $ 21, 000
Employee Rewards $ 25, 000
TOTAL $95,000
BUDGET $100,000
REMAINING $5,000
Q & A
Conclusion
