branding yourself

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

……………………………………………………………………………………

Branding YourselfAdam Dince @adamdince

Deluxe Corporation

http://www.youtube.com/deluxecorporation

http://www.youtube.com/deluxecorporation

http://www.linkedin.com/company/deluxe-corporation

http://www.linkedin.com/company/deluxe-corporation

http://www.facebook.com/deluxecorp

http://www.facebook.com/deluxecorp

http://www.twitter.com/deluxecorp

http://www.twitter.com/deluxecorp

http://www.deluxe.com/

http://www.deluxe.com/

http://plus.google.com/109212745198088572535/posts

http://plus.google.com/109212745198088572535/posts


Me, me, me, me, me, me, meeeee

Adam Dince @adamdince Director of Earned Media at Deluxe

Current MBA student at St. Catherine University

More than 14 years of experience in online marketing and Web development, both

B2B and B2C

Have helped dozens of Fortune 100 companies as well as small business owners

create the winning online strategies

Contributor To:

@adamdince


Deluxe is 100 years young in 2015

http://www.smallbusinessrevolution.org

@adamdince

http://www.smallbusinessrevolution.org/


We have a very special giveaway…

@adamdince

Informational interviews with:

Kat Duncan, Managing Partner at CLICK Talent &

Tim Carroll, Vice-President, Small Business Marketing at Deluxe

Learn what both recruiters and hiring managers look for in entry-level talent


……………………………………………………………………………………

Let’s have some fun!

Defining the personal brand


Which image do you associate McDonald’s with?

A B

@adamdince


Remember Google Glass?

A B

@adamdince


And this one?

A B

@adamdince


When I was growing up…

@adamdince


How you perceive a brand is what that brand is

@adamdince


The same thing can be said about a personal brand

@adamdince

news.nextglass.co

http://news.nextglass.co/humor/13-hilarious-signs-youre-drunk-holiday-season/


A few definitions of personal branding

https://www.linkedin.com/pulse/feedback-requested-what-personal-brand-adam-dince

@adamdince

https://www.linkedin.com/pulse/feedback-requested-what-personal-brand-adam-dince


Image Source: http://thebohemianjournalist.com/

So who are you?

Volunteer?


A strong personal brand will…

Image Source: Muscleandfitness.com

Beget a stronger personal brand

Earn you job offers

Raise your salary ranges

Give you instant credibility

Be a magnet for opportunity

Allow you to work for yourself

Allow you to create your own career path

@adamdince


Internal vs. external personal brand

Internal

Classmates

Coworkers

Family

Friends

External

Recruiters

Subject Matter Experts

Conference Coordinators

Journalists

Industry Professionals / Hiring Managers

@adamdince


……………………………………………………………………………………

Let’s get your personal brand

In front of the right people


Way back in 2007…

Moved up from a small business marketing co to major agency

Was asked to take a search strategy role on a Fortune 5 brand

Drove millions of new visits and leads a month to Website

Grew account from $150,000 to $4MM in agency spend in 1 year

Won Forrester Wave Award for our team work

Built a solid in-house personal brand

@adamdince


In 2009, MRM / McCann NYC brought me on

One of the largest full-service global traditional and digital advertising agencies

Was asked to help build the organic search & content strategy practice in the NYC office

Became most profitable center in the agency

Responsible for millions of dollars in client contracts

Amazing results

Supported organic search & content strategy work across all US offices

@adamdince


I watched other marketers outside personal

brands flourishing

@adamdince


Yet, mine was non-existent

Image Source: ejsisme.blogspot.com

@adamdince


So, in 2010, I decided to do something about it!

Source: imgkid.com

@adamdince


And I’m so glad I did

@adamdince


Now it’s your turn!

@adamdince


Maximize your networking @ the SAS

Introduce yourselves to session & round-table speakers

Exchange business cards

Connect on LinkedIn

Write a personalized note when connecting on LinkedIn

Keep the conversation going

Ask for informational interviews

@adamdince


Practice your elevator pitch

Have a specific ask

Be prepared to quickly explain why you’re qualified to ask

Know your audience and craft message/tone appropriately

Keep it conversational

Practice and role play

Smile, be yourself and let your personality shine through

@adamdince


Read and connect with relevant writers &

publishers

@adamdince


Meetups and events!

@adamdince


Find your voice. Have an point of view.

@adamdince


Use LinkedIn Pulse to publish content

@adamdince


You’re a Millennial, use it to your advantage

http://www.nytimes.com/2014/08/22/business/m

arketers-are-sizing-up-the-millennials-as-the-

new-consumer-model.html?_r=0

Google Trends

@adamdince


Build relationships, learn and share

Twitter Chats: #MMchat #JVMchat, #AtomicChat

#SEMRushChat

LINKEDIN GROUPS

@adamdince


Be prepared for people to look at your social profiles

@adamdince


Connect with practice leads long before

you start your job search

@adamdince


Connect with recruiters as soon as

possible. Ask for introductions.

Kat Duncan is the

hands down best

in the Twin Cities

Be prepared to give that elevator pitch!

Make it compelling.

Give them something to remember you by.

@adamdince


Keep an eye on the metrics

https://chrome.google.com/webstore/detail/klout/jjaakbhpcbpmojkhpiaacepfcaniglak?utm_source=chrome-app-launcher-info-dialog

@adamdince


Building a strong personal brand…

@adamdince


But it’s fun! So do it.

@adamdince


Thank you!

branding yourself

Career

deluxe enterprise operations

deluxe current mba student

adamdince director

stronger personal brandearn

small business marketing

online marketing

small business owners

entrylevel talent