#branding #socialmedia #startups
DESCRIPTION
BRANDING & SOCIALMEDIA FOR STARTUPS PRESENTED BY CONOR LYNCH AT THE RDS IN DUBLIN FOR THE SUNDAY BUSINESS POST ON OCT 3RD 2012TRANSCRIPT
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#BRANDING #SOCIALMEDIA
#STARTUPS
Conor Lynch
HELLO!
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CONMAN.TV
$uspiciously Good T-Shirts
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CO2.IE
Save Energy, Save Money, Save the Planet
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CONNECTOR.IE
Creating Connections Online & Offline
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SOCIALMEDIA.IE
Your Social Media Partner
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SOCIAL MEDIA BRANDS
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A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers (Wikipedia)
BRANDING FOR STARTUPS
A logo is a graphic mark and/or text commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition (Wikipedia)
Startup Brands & Logos should be designed for usage in environments such as digital video and social media
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TOP STARTUP LOGOS 2011
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RE-BRANDING
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ANIMATED LOGOS
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CROWDSOURCING DESIGN
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Make it eye-catching and memorable
Can people guess what you do?
Ensure it works in different formats
Try to animate it and add sound
Add a short descriptive tagline
Does it do ‘exactly what it says on the tin’?
BRANDING TIPS
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BOSS METRICS IDEAS
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BOSS METRICS COLOURS
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BOSS METRICS FINAL LOGO
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BOSSMETRICS.COM
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BOSS METRICS APP
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BOSS METRICS CONTENT
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SOCIAL MEDIA STRATEGY MODEL
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COMMUNITIES / TRIBES
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CONCEPTS - ONLINE & OFFLINE
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SHAREABLE CONTENT
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GIVE AWAY SOMETHING OF VALUE
@bossmetrics
#FREETRIAL
@socialmedia_ie
#FREEEBOOK
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HOW CAN WE HELP YOU?
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THANK YOU!