The value creation of brandingin innovative companies

Too many good products killedby poor or no-branding…

What is a BRAND…

It is a coherent, specific and sustainable perception

This is the promise of an experienceOf emotions, feelings, hopes...

It is a co-creationEveryone can be involved in its constructionEveryone can own it

A brand is a relationship

Where do you create value in an innovativecompany

Your patent: will loose value over time

Your brand: will gain value over time…

Why is branding so difficult for startups?

No money

No clearproduct–market fit

A world of uncertainty…

How to create a brand in uncertainty:Lean Branding inspired by Lean Startup

MESUREYour brand traction,

resonance and identity

LEARNTo reposition and

redesign your brand

BUILDYour MVB

MinimumViable Brand

1. Build your Minimum Viable Brand

1. Your assumptions

2. Your artefactsLogotype & graphic designStorytellingSound, olfactory, tactile, kinesthetic environment

3. Your invitations

2. Mesure how do customers react

Your brand traction

Resonance

Identity

3. Learn and adapt your brand

Rechannel

Reposition

Redesign

Get your brand ROI!

Let’s play…

The Happy Brand-FamillyGame Card