branding from below: costruire brand di successo
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Fonte: business2community.com
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Fonte: La piramide della CBBE di Keller
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Leslie de Chernatony, Brand Management, 2001 A model for strategically building brands.
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Fonte: www.bluesummitstrategy.com
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Burke K., A grammar of motives, 1945
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Espressione della cultura
aziendale
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- Assume un ruolo di leader
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Fonte: Nonaka I. & Takeuchi H., 1995
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Henry Chesbrough, Open innovation, 2004
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- Assume un ruolo di leader
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- Assume un ruolo di leader
Fonte: The feedback loop, Sacha Chua on Eric Ries 2012.
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- Assume un ruolo di leader
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