branding basics
TRANSCRIPT
Dean Whitney
aero icon
- the air- to look like
Àir l côn. ( .
a b c d e f g h i j k l m n o p q r s t u v w x y z
90%of everything is crap!
Sturgeon’s Law
Theodore Sturgeon
Why is 90% of science fiction writing crap?
technology features experience
Market Maturity
people are looking for?
Products, Services, Talent...
What happens when they find
YOU?
What % of that audience...Connects
Does businessTells someoneRemembers
Thinks...
Business or Personal
experience
talent peoplevalues
strengths ideals
brand
AWESOME
80 Milliseconds"Within 80 milliseconds their visual cortex responds as they perceive the choice items, A little later, regions of the brain associated with memory and speech become active."Dr. Steven Rose, director of the brain and behavior research group and professor of biology at the Open University.
AWESOME
How do you do that?
What brands are successful at doing the same thing?
LogoColors
GraphicsImages
Consistent
LogoWebsite
FacebookTwitter
LinkedInGoogle+
ask
Theodore Sturgeon
How will you be in the 10%?
Dean Whitney 617-379-6769@deanwhit [email protected]
Aericon is a full service digital marketing agency headquartered in Boston, MA. We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs.
www.aericon.com
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