best branding basics presentation
TRANSCRIPT
BEST BRANDING BASICS PRESENTATION
TAKE YOUR SEATS AND LET’S BEGIN
Digital Marketing Advisers The Branding Presentation
WHAT THIS PRESENTATION ISAND WHAT IT ISN’T
IS ISN’T
ComprehensiveActionable
Candid
ExhaustiveFluffy
Esoteric
Digital Marketing Advisers The Branding Presentation
THREE POINTS OF INTEREST
DESIGN BRAND MONITORING
This short presentation will focus on the value of branding and how to protect it in the age of social media where brands have little control.
Digital Marketing Advisers The Branding Presentation
WHAT IS BRANDING?
Brand(ing): How others experience your product, service, and/or
company as a whole.
Digital Marketing Advisers The Branding Presentation
VERY FAR REACHINGTHE THINGS THAT MATTER
Regardless of geography…
Forever...
Will be remembered years down the line…
With or without context…
Digital Marketing Advisers The Branding Presentation
IS THIS GOOD BRANDING?
Wendy’s
Digital Marketing Advisers The Branding Presentation
The Value of a Good Brand
Coke (NYSE: KO) brand valued = $80.7 BillionPepsi (NYSE: PEP) brand value = $11.5 Billion
Digital Marketing Advisers The Branding Presentation
MUST HAS A RESPONSIVE WEBSITEControlling Your Brand Via Owned Media
Digital Marketing Advisers The Branding Presentation
Style Guide
All pertinent information for brand consistency:
FontsColors: hex code (SSN for colors)
TemplatesImages
Digital Marketing Advisers The Branding Presentation
Style Guide
Digital Marketing Advisers The Branding Presentation
When Going Viral Goes WRONG
ABC’s Shark Tank known to crash servers…
From 300 hits a dayTo 35,000 hits at once!
Crashed server immediately!
27 additional servers to handle traffic…
Extended back order times significantly.
Source: http://goo.gl/dyMgof
Digital Marketing Advisers The Branding Presentation
Wanna Go Viral?
Can be viewed years down the
line…
With or without context…
Regardless of geography…
Forever...
Digital Marketing Advisers The Branding Presentation
RecapWhat is branding
Definition of branding
Value of Branding: Coke vs PepsiFerrari vs Toyota (brand exclusivity)
Luxury brands don’t run commercials; only known due to rappers Controlling Your Brand
You need a websiteGet Your files if you have work done.Style Guide
Color Hex codes Wanna Go Viral?
Viral pitfalls from branding perspectiveShark Tank example
Digital Marketing Advisers The Branding Presentation
Our Book & Online Course
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Digital Marketing Advisers The Branding Presentation
Stay ConnectedDigital Marketing Advisers
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