the basics of branding

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Page 1: The Basics of Branding
Page 2: The Basics of Branding

How Important is Branding?

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GOOGLE SEARCH STATISTICS

3,209,102,309GOOGLE SEARCHES TODAY

as of 3pm

Page 3: The Basics of Branding

Stand Out Amongst the Noise

Over 1 billion names are Googled every day!

Page 4: The Basics of Branding

Will they…

Recognize you?

Page 5: The Basics of Branding

The Power of Branding?

Page 6: The Basics of Branding

What Brand Is This?

Page 7: The Basics of Branding

Why Branding?

Increase Marketing Effectiveness

Stand Out from Competition

Be the Opinion Leader in your Industry

Page 8: The Basics of Branding

Basis of Your Brand

Mission (Vision – where it all starts)Values (What’s important to you)Personality Your Big Idea

www.entrepreneur.com

Page 9: The Basics of Branding

Be Consistent

Be Relevant and Positive

Branding Dos

Page 10: The Basics of Branding

Branding Don’ts

Exaggerate & Embellish Ignore your audience Try to be everything to everybody

Page 11: The Basics of Branding

Imagine Your Brand…

Being Powerful

Being Recognized

We can help construct your brand!

Page 12: The Basics of Branding