branding: the basics
TRANSCRIPT
Branding: The Basics
Ssali Media Group • January 2015
It takes a village to build a brand.
-Brand Gap
Who are you?What do you do?Why does it matter?
Branding: The Basics
Branding is the process of connecting good strategy with good creativity. The stronger the brand, the greater the profit margin. -Brand Gap
Branding: The Basics
5AREAS OF COMMUNICATION
Distinctive
Branding: The Basics
Logoa symbol adopted by an organization to identify its products, uniform, vehicles, etc.
RelevanceBranding: The Basics
Website
Memorability
Branding: The Basics
Identity
Image courtesy of deviantart.com
ExtendibilityBranding: The Basics
Depth
Branding: The Basics
Social Media
BE AUTHENTIC.STAY TRUE.
QUESTIONS?
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