branding at a glancetypeface color palette recommendation gotham htf: used primarily for headlines...
TRANSCRIPT
BRANDING at a GLANCE
IIDA BRANDIIDA is a professional association of 13,000 Members in 10 specialty Forums and
32 Chapters around the world. Our Members, our events, our educational initiatives,
our campaigns, and our physical and social media presence articulate our brand. Each
Chapter is charged with embracing and maintaining the integrity of the International logo.
As an organization of Designers, graphic treatment is very important to our organization
and our Members, and it is imperative to maintain a consistent image throughout any
deliverable that goes before Members, potential Members and the entire Industry.
This cheat sheet will serve as a quick reference for you and your Chapter.
IIDA MIssIoN stAtEMENt:The International Interior Design Association (IIDA) works to enhance the quality of life
through excellence in interior design and to advance interior design through knowledge,
value and community.
thE ELEvAtoR PItCh (ANswERING, whAt Is IIDA?)The International Interior Design Association (IIDA) is a professional networking and
educational association with more than 13,000 Members practicing worldwide in
more than 50 countries.
Feel free to personalize this statement by adding a sentence about what makes your
Chapter unique and interesting.
IIDA tAGLINEsKnowledge Value Community
The Future of Design.
Design is Life, IIDA is Design.
updated 3/2013
IIDA LoGo
IIDA LoGo UsAGE
IIDA ChAPtER, CItY CENtER & MEMBERshIP CAtEGoRIEs
PRIMARY LoGoBlack
sECoNDARY LoGoGrey
INvERtED LoGoInverted as white onblack background
It is important to retain the integrity of the IIDA logo through a strong visual presence. Recom-mendation for the freespace surrounding the logo has been determined by the measurement of space between the mid-hori-zontal line and the logotype (X). Space surrounding the logo on all sides must be twice the measurement which is 2X*.
*Example: If X = 1.5 inches, the freespace around the logo on 4 sides must be 2X = 3 inches.
The black, grey and reversed white logos are IIDA’s primary and secondary logos, and are also the preferred logos when an audience may be introduced to IIDA for the first time. Instances of this include: website, social media, business cards, stationery and Chapter email signatures.
You may change the color of the logo to fit into various marketing campaigns and event collateral. When doing this we suggest that the chapter name appear in a different tone than the IIDA logo.
The City Center logo follows the same rules as the Chapter logos regarding size, color and how the City Center name is displayed along with the IIDA logo. Nothing should ever be distributed with only the City Center logo. The City Center logo must always appear with the Chapter logo--the only exception being social media.
City Center logos are not mandatory, but it is an option for Chapters if the Chapter Board approves such a logo.
The “IIDA” logotype, the linear treatment and “International Interior Design Association” logotype must always appear together in the mark.
REGIoNAL IDENtItIEs
LoGo APPLICAtIoN / STATIONARY & BADGES
A regional identity is a graphic system (colors, type, imagery, etc.) that a Chapter has created that resonates in their community, but is never a substitution for the IIDA logo. It is not mandatory for a Chapter to have a regional identity. The regional identities created for your Chapter and City Centers must be used in concert with the Chapter logo. Whenever the regional identity appears, so must the IIDA logo. The regional identity should never appear larger or more prominent than the Chapter logo.
LETTERHEADThe offi cial Chapter stationary shouldonly include the Chapter logo.
BUSINESS CARDS
NAMETAGS/BADGES
tYPEFACE CoLoR PALEttE RECoMMENDAtIoN
GothAM htF: Used primarily for headlines and body text at vary-ing weights. Sans serif, modern, professional yet unpretentious.
DIN: Secondary typeface for headlines and a display font. Sans serif, modern, futuristic.
PANTONE BLACK
CMYK0-0-0-100
RGB0-0-0
PANTONE COOL GREY 8
CMYK0-0-0-50
RGB147-149-152
PANTONE 313
CMYK100-0-8-13
RGB0-154-199
PANTONE 7409
CMYK0-30-95-0
RGB253-185-36
PANTONE 382
CMYK29-0-100-0
RGB193-216-47
IIDA BLACK IIDA GREY IIDA BLUE IIDA oRANGE IIDA GREEN
LoGo APPLICAtIoN / EVENT COLLATERAL
IIDA is the leading network of proven design professionals committed to
the highest educational and professional standards. Our members bring
innovation to the living and working environments that they create.
We Make Designers Better
IIDA SOUTH FLORIDA CHAPTER SPRING MEMBER MIXER
APRIL 2 / 7:00 PM
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EVENT BANNER
EVENT INVITEThe IIDA logo should be at least 50% larger than sponsor logos.
CITY CENTER EVENT INVITEThe IIDA Chapter logo should appear on all City Center communications.A City Center logo is not a requirement unless the Chapter Board approves.
LoGo APPLICAtIoN / WEBSITE & SOCIAL MEDIA
CHAPTER FACEBOOK PAGEThe main profi le photo on social media outlets shouldbe the designated Chapter/City Center logo.
Regional identities may be used for the cover photos, backgrounds images, etc.
DIMENSIONS:Facebook Profi le Photo: 160 x 160pxFacebook Cover Photo: 851 x 315 px
Twitter Profi le Photo: 81 x 81pxTwitter Header Image: 520 x 260 px
CITY CENTER FACEBOOK PAGE
For any questions on these requirements and the IIDA brand, please contact [email protected] or visit www.iida.org
CHAPTER WEBSITEThe Chapter logo should be prominent in the upper left or right corner.