brand standards - mymount

BRAND STANDARDS

Guidelines For Logo Usage And Application

June 2019

June 2019

Mount St. Joseph University Brand Standards

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INTRODUCTIONEveryone has a crucial role in managing, safeguarding, and advancing the Mount’s brand, which includes the proper use of the logo. Adherence to these Brand Standards by all employees, as well as approved vendors and partners, is essential to ensuring the Mount’s brand is strong and professionally represented. Included in these Brand Standards are usage options, which offer flexibility and alternative uses, without sacrificing consistency and unity.

Applications for trademark of the MSJ crest, University name, and seal were filed on January 11, 2019.

The Brand Standard Guide is available on MyMount on the Info & Policies page.

TABLE OF CONTENTSThe Brand Standards are organized as follows.

Mount St. Joseph University Logo Hierarchy ............................................................................................................... page 4MSJ Athletics Logo Hierarchy ........................................................................................................................................ page 5Level 1 Logo Elements ..................................................................................................................................................... page 6Level 1: Logo ..................................................................................................................................................................... page 7Level 2: Wordmark ........................................................................................................................................................... page 8Level 3: Seal ....................................................................................................................................................................... page 9Level 4: MSJ ..................................................................................................................................................................... page 10Level 5: MSJ with Extension.......................................................................................................................................... page 11Level 5: Examples of Sport Name Extensions ............................................................................................................. page 12Level 6: Lion with MSJ ................................................................................................................................................... page 13Level 7: Lion Only .......................................................................................................................................................... page 14Level 8: Lion with Extension ......................................................................................................................................... page 15Level 8: Examples of Sports Name Extensions ........................................................................................................... page 16Level 1 Logo: Clear Space, Minimum Size, Correct Logo Usage ............................................................................. page 17Primary Logo Extensions .............................................................................................................................................. page 18Examples of School Extensions .................................................................................................................................... page 19Correct Logo Usage: Photography ............................................................................................................................... page 20Correct Logo Usage: Exceptions................................................................................................................................... page 21Official Colors ................................................................................................................................................................. page 22Official Typefaces............................................................................................................................................................ page 23

CONTACT INFORMATIONFor questions or for more information about the brand standards, please contact:

Greg Goldschmidt Creative Services Manager Division of University Communications 513.244.4205 [email protected]

Amanda Absher Graphic Designer Division of University Communications 513.244.4539 [email protected]


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MOUNT ST. JOSEPH UNIVERSITY LOGO HIERARCHYThe LOGO is the top-tier visual element representing the institution as a whole, and should be used on all enterprise-wide communications, such as advertising, merchandise, recruitment materials, signage, stationery, websites, etc.

When the logo cannot be used because of size or design restrictions, the WORDMARK should be used instead.

The SEAL is strictly reserved for official documents, such as diplomas, award certificates, etc., as well as select presidential communications.

LEVEL 1: Logo

LEVEL 2: Wordmark

LEVEL 3: Seal

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MSJ ATHLETICS LOGO HIERARCHYThe Athletics Logos are to be used only by the Athletics Department and Division of University Communications for advertising, apparel, merchandise and uniforms.

LEVEL 7: Athletics Lion

LEVEL 8: Athletics Lion + Extension

LEVEL 5: MSJ + ExtensionLEVEL 4: Athletics MSJ

LEVEL 6: Athletics Lion + MSJ


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LEVEL 1: LOGO ELEMENTSThe Mount St. Joseph University logo is built with these five distinctive elements.

THE NAMEThe uniquely typeset university name is set in typeface Friz Quadrata. This typeface was chosen for its weight and design so that legibility would not be an issue across a number of mediums.

THE CRESTThe crest shape signals that Mount St. Joseph is now a University. The shape is simple, graceful, and strong.

THE SUNBURSTThe sunburst with a cross in the center is a modified version of the sun represented in the Seton Family Coat of Arms. Elizabeth Ann Seton founded the Sisters of Charity in Emmitsburg, Maryland. In 1920, the Sisters of Charity of Cincinnati founded Mount St. Joseph University (then College of Mount St. Joseph). The sun represents God and God’s Charity. The cross represents Christ and is a visual connection to the cross at the top of the Mount’s official seal.

THE MSJThe MSJ letters inside the crest utilize the typeface Requiem and serve as an abbreviation of Mount St. Joseph, which is often used in verbal communication to identify the Mount.

THE 1920The 1920 at the bottom of the crest showcases when Mount St. Joseph University was founded. Set in the typeface Requiem, it ties back to the MSJ at the top of the crest.

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PRIMARY USAGE

1ANavy Blue and GoldActual Size

SECONDARY USAGE

LEVEL 1: LOGO

PRIMARY USAGELogo 1A: 2-color Navy Blue and Gold This is the primary logo and should be used on all enterprise-wide communications, such as websites, advertising, recruitment materials, etc. It is to be used only on a white background.

SECONDARY USAGE These versions are to be used only when primary version cannot be reproduced with clarity. Be sure there is enough contrast between the logo and background color for legibility.

LOGO 1B: 3-color Navy Blue, Gold, and White For use on a dark-colored background.

LOGO 1C: 1-color Navy Blue For use on a light-colored background.

LOGO 1D: White Reversed Out For use on a dark-colored background.

LOGO 1E: 1-color Black This version should only be used for photocopying or when offset printing is limited to black ink and a light-colored background is used.

LEVEL 1 VERTICAL LOGOS should never be smaller than 1.3” tall. LEVEL 1 HORIZONTAL LOGOS should never be smaller than 1” tall.

1B Navy Blue, Gold, and White

1C Navy

1E Black

1DWhite

Note: the navy background is not part of the logo and is only shown to represent how the logo will appear against a dark-colored background.


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LEVEL 2: WORDMARK When the logo cannot be used because of the size or design restrictions, the wordmark, which is a customized font treatment of the University’s formal name, should be used. These examples are shown in the Institution’s official navy blue, as well as black and white/reversed out. See the Official Colors section on page 22 for details.

WORDMARK 2A: 1-color Navy Blue For use on a light-colored background.

WORDMARK 2B: 1-color Black For use on a light-colored background.

WORDMARK 2C: 1-color White Reversed Out For use on a dark-colored background.

HORIZONTAL WORDMARKS can be used no smaller than .25” tall. VERTICAL WORDMARKS can be used no smaller than .3” tall.

2C White

2A Navy Blue

2B Black


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LEVEL 3: SEALThe seal is strictly reserved for official documents, such as diplomas, award certificates, etc. as well as select presidential communications. Be sure there is enough contrast between the seal and background color for legibility.

PRIMARY USAGESEAL 3A: 2-color Navy Blue and GoldFor use on a white background.

SECONDARY USAGE: SEAL 3B: 3-color Navy Blue, Gold, and WhiteFor use on a dark background.

SEAL 3C: 1-color NavyFor use on any light-colored background.

SEAL 3D: 1-color WhiteFor use on a dark-colored background.

SEAL 3E: 1-color BlackFor use on any white background.

Level 3 Seals should not be used smaller than 1.5” tall.

3A Navy Blue and Gold | Actual Size


3C Navy 3D White 3E Black

PRIMARY USAGE

SECONDARY USAGE



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Actual size

LEVEL 4: MSJThis mark should be used on all home and away athletic uniforms.

MSJ 4A: 2-color Navy Blue and GoldFor use on a white background.

MSJ 4B: 3-color Navy Blue, Gold, and WhiteFor use on a dark background.

MSJ 4C: 1-color NavyFor use on any light-colored background.

MSJ 4D: 1-color WhiteFor use on a dark-colored background.

MSJ 4E: 1-color BlackFor use on any light-colored background.

MSJ 4F: 1-color GoldFor use on any dark-colored background.

Level 4 MSJ should not be smaller than 2.5” wide.

4A Navy Blue and Gold

4C Navy

4E Black


4D White

4F Gold


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Actual size

LEVEL 5: MSJ WITH EXTENSIONALL VERSIONS ARE AVAILABLE FOR EACH SPORT NAME.

MSJ+EXTENSION 5A: 2-color Navy Blue and GoldFor use on a white background.

MSJ+EXTENSION 5B: 3-color Navy Blue, Gold, and WhiteFor use on a dark-colored background.

MSJ+EXTENSION 5C: 1-color NavyFor use on any light-colored background.

MSJ+EXTENSION 5D: 1-color WhiteFor use on a dark-colored background.

MSJ+EXTENSION 5E: 1-color BlackFor use on any light-colored background.

MSJ+EXTENSION 5F: 1-color GoldFor use on any dark-colored background.

Level 5 MSJ with extension should not be smaller than 2.5” wide.

5E Black 5F Gold

5C Navy 5D White

5A Navy Blue and Gold 5B Navy Blue, Gold, and White



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LEVEL 5: EXAMPLES OF SPORTS NAME EXTENSIONS

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LEVEL 6: LION WITH MSJ

LION+MSJ 6A: 2-color Navy Blue and GoldFor use on a white background.

LION+MSJ 6B: 3-color Navy Blue, Gold, and WhiteFor use on a dark-colored background.

LION+MSJ 6C: 1-color NavyFor use on any light-colored background.

LION+MSJ 6D: 1-color WhiteFor use on a dark-colored background.

LION+MSJ 6E: 1-color BlackFor use on any light-colored background.

Level 6 Lion + MSJ Lion should not be smaller than 2” wide.

6E Black6C Navy 6D White





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LEVEL 7: LION ONLY

LION 7A: 2-color Navy Blue and GoldFor use on a white background.

LION 7B: 3-color Navy Blue, Gold, and WhiteFor use on a dark-colored background.

LION 7C: 1-color NavyFor use on any light-colored background.

LION 7D: 1-color WhiteFor use on a dark-colored background.

LION 7E: 1-color BlackFor use on any light-colored background.

Level 7 Lion Lion should not be smaller than 2” wide.





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LEVEL 8: LION WITH EXTENSIONALL VERSIONS ARE AVAILABLE FOR EACH SPORT NAME.

LION + EXTENSION 8A: 2-color Navy Blue and GoldFor use on a white background.

LION + EXTENSION 8B: 3-color Navy Blue, Gold, and WhiteFor use on a dark-colored background.

LION + EXTENSION 8C: 1-color NavyFor use on any light-colored background.

LION + EXTENSION 8D: 1-color WhiteFor use on a dark-colored background.

LION + EXTENSION 8E: 1-color BlackFor use on any light-colored background.

Level 8 Lion with Extension Lion should not be smaller than 2” wide.




This logo can be paired with the Mount St. Joseph University wordmark in all color schemes.



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LEVEL 8: EXAMPLES OF SPORTS NAME EXTENSIONS

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CLEAR SPACE, MINIMUM SIZE, CORRECT LOGO USAGE• The absolute minimum clear space is equal to the

height of the “M” in MSJ, as shown to the right. It is generally preferred that a larger amount of visually uninterrupted space surround the logo for optimal visibility.

• When using the logo on print pieces, the resolution needs to be at least 300 dpi. When using the logo digitally, the resolution should be no less than 72 dpi at 100 percent. NEVER enlarge a digital logo file beyond 100 percent of its original size. If you need to obtain a larger version, please contact the Division of University Communications.

• All elements of all logos listed in this guide must be present any time they are used.

• The correct version for white or colored backgrounds must be used to ensure enough contrast and legibility.

• The logos may not be reconstructed, altered, recreated or redrawn and must be sized proportionately.

x

x


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PRIMARY LOGO EXTENSIONSExtensions are customized versions of the logo for academic schools, academic departments, non-academic offices, and academic programs. These versions cannot be altered or redrawn and must be sized proportionately.

In the vertical version, the department/office name is centered underneath “Mount St. Joseph University” and spaced a minimum 50 percent of the height of the “M” from “MSJ” in the crest. Refer to the formula shown.

The font size for the contact information is not to be larger than the words “MOUNT ST. JOSEPH” in the logo. The preferred text color is navy blue PMS 648 (see official colors for details).

In the horizontal version, the department/office name is bottom-aligned with “1920” in the crest and left-justified, aligned underneath “Mount St. Joseph University”. Refer to the dashed lines in the examples shown.

Contact the Division of University Communications for assistance with primary logo extensions.

xx 50% = SINGLE LINE EXTENSIONS WITH LOGO

MULTIPLE LINE EXTENSIONS WITH LOGO

Note: The preferred font for the contact information is The Sans B5. See the official typefaces section on page 23 for alternatives.

xx 50% =

5701 Delhi Road Cincinnati, Ohio 45233-1670513-244-4200msj.edu

Office of Admission 5701 Delhi Road

Cincinnati, Ohio 45233-1670513-244-4200

msj.edu

x

Note: The preferred font for the single line of text is TheSans B5 Plain Italic. See the official typefaces section on page 21 for alternatives.

Your extension here

Your extension herex

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School of Arts & Humanities

School of Behavioral & Natural Sciences

School of Behavioral & Natural Sciences

School of Business

School of Business

School of Education

School of Education

EXAMPLES OF SCHOOL EXTENSIONS


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INCORRECT USAGE

CORRECT LOGO USAGE WITH PHOTOGRAPHYDo not allow an image or busy background to be shown through the logo. If the logo is placed over top of a busy photo or background, a white solid or screened box–no less than 60 percent opacity–must be placed behind the logo with the minimum safe space around the logo. This is to ensure that the logo is still easily seen along with the photo or background.

Be sure to maintain the white elements in the crest graphic and the safe space around the logo.

CORRECT USAGE WITH WHITE BOX

CORRECT USAGE, NO WHITE BOX NEEDED

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CORRECT LOGO USAGE: EXCEPTIONSPROGRAM MERCHANDISE LOGO USAGE

Exceptions are made for academic programs when embroidering or printing on merchandise ONLY (apparel, pens, folders, etc.).

The program name MUST NOT be larger than “Mount St. Joseph University” and may break the safe area rules due to production restrictions; see examples below.

The Division of University Communications must approve any items that include a Mount St. Joseph University logo. Contact the Creative Services Manager with any usage questions.

Exceptions are made for the MSJ crest when used to create jewelry. The crest cannot be smaller than 1 inch. Changes must be approved on a case-by-case basis through University Communications.

Social media profile images can use an MSJ Crest only when the full University name is in the page title.

MAGELIN NURSING NAVY-COLORED SCRUBS EMBROIDERED ON RIGHT BREAST

MAGELIN Nursing Program

BSN NURSING ROYAL BLUE-COLORED SCRUBS EMBROIDERED ON RIGHT BREAST

BSN Program

PA PROGRAM GREY-COLORED SCRUBS EMBROIDERED ON RIGHT BREAST

PA Program

Note: Academic programs may appear above the wordmark ONLY on nursing scrubs. Fabric colors distinguish between BSN, MSN and PA students.

BROACH

LAPEL PINZIPPER PULL

SOCIAL MEDIA PROFILE IMAGES

CENTENNIAL LAPEL PIN


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ANCILLARY GOLD OPTIONS are strictly reserved for official documents, such as diplomas, award certificates, etc. as well as select presidential communications and university events. Metallic colors can only be used on coated paper and gold foil can only be paired with the official color, PMS 648, on uncoated paper. PMS 872C

(Metallic Gold)For use on coated paper

Gold Foil(Gold)

ACCENT COLORS

C100, M55, Y0, K24R0, G86, B148

#005694

C56, M17, Y2, K0R105, G175, B220

#69AFDC

C37, M35, Y38, K1R165, G155, B148

#A59B94

C1, M4, Y23, K11R226, G216, B184

#E2D8B8

OFFICIAL MSJ COLORS

PMS 648 (Navy Blue)

For use on coated and uncoated paper

C100, M62, Y0, K54R0, G50, B101

#003366

PMS 129 (Gold)

For use on coated paper

C0, M20, Y80, K0R255, G204, B0

#FFCC00

PMS 128 (Gold)

For use on uncoated paper

C0, M11, Y65, K0#FFDE75

OFFICIAL COLORSThe official colors for the University Brand are shown to the right. Every effort is to be made to match these official colors (ex: deeper, richer blue–almost navy). Remember that colors may also vary based on printers and monitors.

Refer to the color system specifications to ensure accurate color usage.

DESCRIPTION OF COLOR SYSTEMS

PMS (Pantone® Matching System)Use: PrintingFor offset printing only. Ideal for stationery. Often used in one or two-color jobs.

CMYK: (cyan, magenta, yellow, black)Use: PrintingUse in offset and digital printing. Ideal for full-color brochures, flyers, posters, and postcards, etc.

RGB (red, green, blue)Use: Onscreen

HEX (hexadecimal color)Use: Onscreen for websites

Note: If you aren’t familiar with these color systems and references, please consult the Division of University Communications for assistance.

CMYK:RGB:HEX:

CMYK:RGB:HEX:

PMS:

Description of Color Systems Credit: negliadesign.com

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OFFICIAL TYPEFACES:

Friz QuadrataTHE OFFICIAL FONT IS FRIZ QUADRATA. The Friz Quadrata font family is to be used as the primary font when contact information is paired with the logo or for prominent text such as headlines and/or subheads.

For the body of text letters and publications produced by campus departments where the font is not available, Times or Times New Roman is recommended.

TheSansTheSans font family is the official san serif font to be used in association with the visual marks and/or the official font. This font is to be used in single-line text or body text.

Arial or Helvetica may be used when TheSans is not available.

Division of University Communications

10-WO-001092

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