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B r a n d G u i d e l i n e s

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This is a guide to the basic elements that make up Inspire PGH.

03 Our Logo

05 Our Typeface

07 Our Colors

09 Logo Usage

11 Alternative Variations

13 Wrap Up

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Our logo is a very important asset to our brand. It represents us in a visual form that should be treated with value and respect. Please do not abuse our logo.

01 Print Logo

This logo is to only be used for print material. This includes any printed publications, billboards, posters, packaging, and advertising. Please use the correct colors provided on page 8.

02 Online Display Logo

This logo is to only be used for all online display material. This includes websites, online advertising and online applications. Please use the correct colors provided on page 8.

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Our typeface.

Intro

Intro is our logotype that is used only in our logo. This typeface is never used for anything else for anything within our brand.

AABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

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Avenir Next

Avenir Next is a san-serif typeface that is used for our corporate material. It is also the updated version of the corporate typeface for the Art Institutes. This typeface is used for all print and online material and is available in multiple styles. Please use this typeface whenever possible, specifically in body copy.

AaABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz0123456789

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Our colors are what represent the personality of Inspire PGH. It is very important to us that our colors are used properly.

These are our primary colors. These colors are used within our logo and graphical elements across our brand and services.

Pantone 124 C

CMYK - EEB21ERGB - F0B310

PMS - 424 C

CMYK - 717371RGB - 707270

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Note Though these are the alternative colors, the primary colors may be still be used at a minimal level.

These are the alternative colors that may used within the logo and other graphical elements.

Paper White

CMYK - FFFFFFFRGB - FFFFFFF

Pantone Black C

CMYK - FFC428RGB - FFC424

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Logo Usage is very important for any brand. We hope that our logo is respected in everyway, especially the way it is presented.

01 Color & Space

Always leave enough space around thelogo for room to breath. This should beused with any variation of the logo.

02 Solid Colors

If a solid variation is needed, please only use the logo in grey, gold, black.

03 Black Background

You may also used the logo reversed in white and gold over a black background. Use sparingly.

04 Visual Violence!!

Do not change the color orientation. Ever.

05 No Hillsides

Do not slant our logo for any reason.

06 The 90’s called

Do not put a drop shadow on our logo.

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Color variations of our logo are welcome on dark backgrounds. However, we are very strict about the color usage. Please use with caution.

01 Gold Over Black

You may use our logo in gold for any applicationwith a black or dark background.

02 Grey Over Black

You may use our logo in gray for any applicationwith a black or dark background. Use sparingly.

03 White Over Black

You may use our logo in white for any applicationwith a black, gold, or grey background only

Note For any black background, our logo in white is preferred but not required.

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Wrap Up.

If for any reason you are in need of help with designing within our brand, please refer back to this document. Our brand is very important to us and we hope it is to you as well.

This book can also be viewed online.

Visit www.dropbox.comemail: aipdesigner@yahoo.compassword: lovedesign12