E X C E L L I R

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E X C E L L I R2 0 1 3

MISSION STATEMENT

At Excellir we want to provide our customers with affordable and exciting engines. We want our customers have fun but safe driving engines. Excellir engines are the latest and highly advanced car engines on the market. Enjoy the exciting and affordable car engine that will give you exactly what you have been waiting for in a car engine of Excellir.

E X C E L L I R

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Table OFCONTENTS

Colors 8-9Logos 12-13Motto

Identity SystemsAdvertising

16-17

20-2326-33

IT’S WHATS UNDER THE HOOD.

Excellir’s engines provide the

newest technology known

today. Excellir brings the

excitement and fun that every

car owner has been looking for.

Affordable for the average

person, and exciting for the

most professional driver.

COLORSThe Colors of Excellir.

8 COLORS

C:0 M:0 Y:0 K:100R:0 G:0 B:0#000000

The colors of Excellir is what you might like to call simple. We believe having the colors black and white, gives a feel of a traditional feel but a modern look.

BLACK

COLORS

C:0 M:0 Y:0 K:0R:255 G:255 B:255#FFFFFF

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WHITE

You think its only outside

of the hood that makes

your car look good, then

think again. Excellir brings

the beauty to the inside of

the car. We’re not talking

about the interior. We’re

talking about the unseen

beauty under the hood.

THE UNSEEN BEAUTY.

LOGOSThe two logos of Excellir bring simplicity and uniqueness.

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E X C E L L I R

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PRIMARY

Excellir’s Primary logo concept is a shield concept that gives it a strong bold look. Many parts make up Excellir’s main logo. The Excellir “E”, the name Excellir, The Excellir wings, and the date 2013 to recognize the first yearof Excellir.

LOGOS

0p6.36

0p3.33

font: BlanchCondescend.Track: 150pt.16p9.6

7p2.48

2p8.64

18p.0921

font: Blanch CondescendTrack: 150pt.2p4.08

DO NOTReverse the colors unless told to do so.

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SECONDARY

LOGOS

Excellir’s Secondary logo brings simplify into the primary logo. The secondary logo brings a “break down” of the Excellir brand. It brings a simple but luxury feel and shows off all the importance within the primary logo.

font: BlanchCondescend.Track: 150pt.3p11.55from center4p3.86

font: BlanchCondescend.Track: 150pt.3p4.2from center3p7.267

4p3.88:from center7p11.139

3p6.36from center10p3.601

20p6.489long0p11.098thick

Excellir wants to reminds

its customers that driving

your car can be a fun and

exciting time, everytime

you step into your vehicle.

No matter what type of car

you have.

EXCITING IS THE ENGINE.

MOTTOThe excitement of the motto will want youdriving when possible.

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MOTTO

EXCITINGEXCELERATIONEXCELLENCE

MOTTO

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EXCELERATION

MOTTO

Excellir believes in what Excellir stands for. Excellir’s motto puts the excitement in the driver seat. Even though we want Excellir customers to have fun and excitement while they drive on all road they may go, we expect all Excellir customers to be responsible and use safety.

font: Grotesque MT STD Condescend.spacing from line: 2p9.72

font: Grotesque MT STD Condescend. spacing from (L) line: 2p7.38 from (R) line: 2p7.38

font: Grotesque MT STD Condescend.spacing from line: 2p5.28

line size:3p6.575

IT’S WHO WE ARE.

Excellir wants the customer

to know who they are and

what they promises to the

driver. Excellir wants the

driver to know that they

belong to a family who

cares for each other.

IDENTITY SYSTEMExplore the identity system of Excellir, and see why Excellir is more than just unique.

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LETTERHEAD

PHONE(323) 249-5997

ADDRESS2215 e 102nd STLos Angeles, CA90002-3134

e x c e l l i r . c o m

Excellir’s letter head gives the same feel as the logo. Simple, elegant, and fierce.

IDENTITY SYSTEM

2p3.3space betweenlogo and edge

1p7.68

0p10.56

1p2.673 from edge. font: BlanchCondescend. Sizes:header- 17.78pt.info- 12.1pt.track: 50pt.leading: 8pt.

4p3.633 fromedge. Lengthof line: 25p1.68

font: BlanchCondescend.size: 21.64 pt.track: 500pt.from (R) edge:1p3.48

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BUSINESS CARDS

John D. Bradford C E O & P R E S I D E N T

PHONE(323) 249-5997

EMAILi n f o r m at i o n @ e x c e l l i r . c o m

ADDRESS2215 e 102nd STLos Angeles, CA90002-3134

e x c e l l i r . c o m

Excellir’s business card is designed to give the receiver a big bold statement of what Excellir is all about. Bold and fierceness is what the card taker sees.

IDENTITY SYSTEM

logo croppedfrom edge2p2.494

size of logo:0p0.051 from(L) edge: 2p1.947

size (1): 23.7pttrack: 50 (2): 10pt.track: 200pt.from (R) edge:1p6.996

size: hearder- 13.22pt track: 50ptinfo size- 9pt. track: 50pt.leading: 8pt.spacing: 1p9.84

size: 9.32pt.track: 500pt.from edges: 6p0.881

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ENVELOPE

2215 e 102nd STLos Angeles, CA90002-3134

e x c e l l i r . c o m

IDENTITY SYSTEM

Excellir’s front envelope uses the primary logo as well as the font Blanch. The secondary logo is used on the fold. Excellir.com is used at the bottom right.

secondary logo. size: 1p11.4 from bottom flap:1p2.451

primary logo. size: 1p3.41 space between: 0p5.88. info size: 12.51pt.everything from (L) edge: 0p10.5

size: 13.75pt.track: 500pt.from (L) edge: 0p10.584

23IDENTITY SYSTEM

Excellir’s back part of the envelope features the primary logo cropped when being opened.

inside flap primary logo.size cropped:5p4.56. from edges: 12p9.36

FIND US ON EVERY CORNER.

You can find Excellir on every

corner of the street. The adver-

tising for Excellir is on par with

every competitive company.

Excellir brings a uniqueness to

its advertising aspect.

ADVERTISINGSee us everywhere. Find Excellir in the world we live in.

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PRINT ADS

Excellir’s billboard captures the drivers eye. Simple and sleek, you can see whats on the billboard giving the driver a quick look and understanding of Excellir without putting the driver in danger.

ADVERTISING

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Excellir’s print magazine add is simple and fierce at the same time. capturing the reader easily and showing the reader what Excellir stands for.

ADVERTISING

WEBSITE

ADVERTISING28

Excellir’s home page is a sleek and lets the online user to navigate easily and quickly.

HOME PAGE

ADVERTISING 29

Excellir’s about page features the explana-tion of the primary and secondary logos.

ABOUT PAGE

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STORE FRONT

Excellir’s facility is top of the line. Who ever drives pass the facility they will know where the best car engines are being made at.

ADVERTISING

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POSTER

Excellir’s poster is simple, sleek, and fierce. It shows the audience that Excellir means business.

ADVERTISING

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T-SHIRTS

Excellir’s white t-shirt features the primary logo and the word Excellir in the font Blanch.

ADVERTISING

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Excellir’s black shirt features the secondary logo.

ADVERTISING