brand presentation and information version: 4/19/13 · brand strategy 5 portfolio strategy •focus...

BRAND PRESENTATION AND INFORMATION

1

Version: 4/19/13

Table of Contents

• Brand Strategy Page 3 - 6

• Product Information / Case Specs by Type

• Cordials / Bar Staples Page 7 - 22

• Schnapps 3 - 29

• Specialty Liqueurs Page 30 - 36

• Specialty Cocktails & Spirits Page 37 - 40

• Index by Type Page 41

2

Brand Strategy

3

Brand Positioning Statement

Quality at an Affordable Price.

Brand Strategy

4

Price Strategy

On-Premise: Achieve price advantage to the leading national brands of cordials. Utilize price advantage of the Gaetano Specialty Liqueurs versus imported leading brands when used as ingredients in cocktails.

Off-Premise: Achieve significant price advantage on the Gaetano 1.0L sizes to the 750ml sizes of the national leading brands.

Brand Strategy

5

Portfolio Strategy

• Focus on the higher margin specialty liqueurs.

• Utilize all other items to generate volume and to provide a foundation for driving sales of the entire Gaetano line.

Brand Strategy

6

Target Accounts

•On-Premise: Bars and restaurants where great tasting cocktails are prepared and served.

• Off-Premise: High-traffic and medium-traffic accounts that offer consumers a high-quality value option for cordials and liqueurs.

7

Cordials / Bar Staples

Gaetano Anisette

PRODUCT INFORMATION

Sizes Proof Bottles Case Case Cases Cases UPC

Per Weight Dimensions Pallet Per

Case (lbs.) L x W x H Tier

1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69000 2

SIZES AVAILABLE / CASE SPECS

8

• The sweet licorice flavor of Gaetano Anisette comes from carefully selected, imported anise seeds.

• Though similar to Sambuca, Anisette differs in that it is sweeter and contains less alcohol than Sambuca.

• This traditional favorite can be consumed straight as a digestif after a meal and is often used as an ingredient in Italian pastry and cookie recipes.

• Popular cocktails made with anisette include the Absinthe Special Cocktail, Good & Plenty, Jelly Bean or simply served with a cup of espresso.

Gaetano Banana Liqueur

PRODUCT INFORMATION




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69006 4

750ml 30° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69007 1


9

• Gaetano Banana Liqueur is a sweet liqueur that remains true to the flavor of the fruit it is named for.

• Gaetano Banana Liqueur has many uses. It is well suited for shooters or tropical drinks and mixes well with coconut rum and vodka.

• It can also be added to any dessert recipe that calls for the taste of fresh bananas.

• Popular cocktails made with Banana Liqueur include the Banana Colada, Banana Daiquiri, Banana Rum Frappe and Chiquita Cocktail.

Gaetano Blackberry Liqueur & Brandy

PRODUCT INFORMATION




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69001 9


10

• Gaetano Blackberry Liqueur & Brandy is a blend of blackberry liqueur and California brandy. It is made from a maceration of wild blackberries that are infused in alcohol.

• Gaetano Blackberry Liqueur & Brandy is a great tasting, alternative to traditional blackberry brandy.

• It possesses all the flavor of a traditional higher proof blackberry brandy but at a lower cost.

• Popular cocktails made with Blackberry Liqueur & Brandy include the Allegheny, Bee Stinger, Rum Runner and Tequila Sunset.

Gaetano Blue Curaçao

PRODUCT INFORMATION

• Gaetano Blue Curaçao is a sweet blue liqueur distilled and flavored from the dried peels of bitter oranges.

• Curaçao, the liqueur, was first invented by Dutch settlers on the island of Curaçao. The origin of this liqueur has much to do with its popularity as an ingredient in mixed, tropical drinks.

• Blue Curaçao is a bar staple among today’s mixologists, commonly used for giving drinks an exotic, blue appearance.

• Popular cocktails made with Blue Curaçao include the Blue Martini, Blue Margarita and Blue Mezcalita.




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69002 6


11

Gaetano Orange Curaçao

PRODUCT INFORMATION




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69012 5


12

• Gaetano Orange Curaçao is made from the peels of bitter oranges.

• It possesses a robust orange flavor and color and is ideal for creating an orange appearance in cocktails.

• The bitterness of the fruit mixes well with other bitter flavors, so Orange Curaçao and tonic makes a very appetizing long drink. Other popular drinks include the East India Cocktail #2 or as an ingredient in a Cosmopolitan.

• Orange Curacao can also be used as an alternative to orange bitters.

Gaetano Coffee Liqueur

PRODUCT INFORMATION




1.75L 30° 6 27.4 14.5" x 10" x 12.75" 65 13 0 88320 69003 3

1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69004 0

750ml 30° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69005 7


13

• Gaetano Coffee Liqueur is a 30 proof liqueur made from an infusion of carefully selected coffee beans.

• The taste is exceptionally smooth. The delicious coffee flavor is perfectly suited for cocktails and food recipes.

• Popular cocktails made with Coffee Liqueur include the Black Russian, Mexican Coffee, White Russian and B-52.

• Gaetano Coffee Liqueur provides a significant cost savings versus the category-leading Mexican brand of coffee liqueur.

Gaetano Crème de Cacao Dark

PRODUCT INFORMATION




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69008 8


14

• Gaetano Crème de Cacao Dark is a sweet liqueur made from cocoa and vanilla beans. It possesses a rich, dark mahogany color.

• Crème de Cacao Dark is considered a chocolate liqueur and is one the most popular mixing liqueurs in the world. It is often used as an ingredient for providing a very pleasing taste of chocolate / vanilla to cocktails.

• Popular cocktails made with Crème de Cacao Dark include the Brandy Alexander, Brown Russian, Tootsie Roll or mixed with coffee or hot chocolate.

Gaetano Crème de Cacao White

PRODUCT INFORMATION




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69009 5


15

• Gaetano Crème de Cacao White is a sweet liqueur made from cocoa and vanilla beans. It is clear in color.

• Crème de Cacao White is one the most popular mixing liqueurs in the world. It is often used as an ingredient for providing a very pleasing taste of chocolate / vanilla to cocktails.

• Popular cocktails made with Crème de Cacao White include the Banshee, Pink Squirrel, Panama Cocktail and Peppermint Stick.

Gaetano Crème de Menthe Green

PRODUCT INFORMATION




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69010 1


16

• Gaetano Crème de Menthe Green is a mint-flavored liqueur. The taste is sweet and spearminty.

• Though very similar to Crème de Menthe White, Crème de Menthe Green is a bar staple commonly used for giving drinks an exotic, green appearance.

• Popular in classic drinks like the Grasshopper: equal parts Gaetano Crème de Menthe Green, Gaetano Creme de Cacao White and light cream.

• Other popular drinks made with Crème de Menthe Green include the Green Milkshake, Crème de Menthe Frappe and Mint Highball.

Gaetano Crème de Menthe White

PRODUCT INFORMATION




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69011 8


17

• Gaetano Crème de Menthe White is a mint-flavored liqueur. The taste is sweet and spearminty.

• Though very similar to Crème de Menthe Green, Crème de Menthe White is a bar staple commonly used for giving drinks a minty taste.

• Popular in classic cocktails like the Stinger: ½ oz. Gaetano Crème de Menthe White and 1½ oz. brandy shaken with ice and strained into a cocktail glass.

• Other popular cocktails made with Crème de Menthe White include the Amaretto Stinger or served in Hot Chocolate.

Gaetano Sloe Gin

PRODUCT INFORMATION




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69013 2


18

• Gaetano Sloe Gin is a high-quality, 30 proof sloe gin made from blackthorn bush sloe berries and London dry gin.

• Despite its name, Sloe Gin is classified as a liqueur. It possesses a sweet taste and deep red color

• Sloe Gin is a bar staple among today’s mixologists, commonly used for giving drinks an exotic, red appearance.

• Popular cocktails made with Sloe Gin include the Sloe Gin Fizz, Alabama Slammer and Sloe Gin Rickey.

Gaetano Triple Sec 30º

PRODUCT INFORMATION




1.75L 30° 6 27.4 14.5" x 10" x 12.75" 65 13 0 88320 69015 6

1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69016 3

750ml 30° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69017 0


19

• Gaetano Triple Sec is an orange liqueur that is sweet in taste, clear in color and made from all natural ingredients. The primary taste comes from the peels of California navel oranges.

• Triple Sec plays an essential role in margaritas but is also ideal for such popular drinks as the Sidecar, Long Island Iced Tea, Cosmopolitan and Kamikaze.

• Gaetano Triple Sec comes in a variety of different proof levels. 30º is the traditional proof for Triple Sec and is the most popular.


PRODUCT INFORMATION




1.0L 48° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69018 7


20

• Gaetano Triple Sec is an orange liqueur that is sweet in taste, clear in color and made from all natural ingredients.

• The primary taste comes from the peels of California navel oranges.

• Gaetano Triple Sec 48º is not as sweet as its lower proof counterparts due to its higher alcohol content.

• Though a matter of personal preference, Gaetano Triple Sec48º is better suited for higher strength cocktails such as Mai Tai or Kamikazes.


PRODUCT INFORMATION




1.0L 60° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69019 4


21

• Gaetano Triple Sec is an orange liqueur that is sweet in taste, clear in color and made from all natural ingredients.

• The primary taste comes from the peels of California navel oranges.

• Gaetano Triple Sec 60º is not as sweet as its lower proof counterparts due to its higher alcohol content.

• Though a matter of personal preference, Gaetano Triple Sec60º is better suited for higher strength cocktails such as Mai Tais, Kamikazes or exotic tropical drinks.


PRODUCT INFORMATION




750ml 28° 12 44.0 13.25" x 10" x 11.75" 70 14 0 88320 69014 9


22

• Gaetano Triple Sec is an orange liqueur that is sweet in taste, clear in color and made from all natural ingredients. The primary taste comes from the peels of California navel oranges.

• Gaetano Triple Sec 28º is very similar in taste to its 30º counterpart.

• The 28º proof version was created for off-premise grocery accounts in states where grocery accounts are permitted to sell lower proof spirits.

• Available in the 750ml size only.

23

Schnapps

Gaetano Butterscotch Schnapps

PRODUCT INFORMATION

• Gaetano Butterscotch Schnapps is a delicious liqueur made from a mix of brown sugar and butter. The sweet taste is reminiscent of Butterscotch candy.

• This versatile liqueur can be consumed as a chilled shot or mixed in a wide variety of outstanding cocktails.

• Popular cocktails made with Butterscotch Schnapps include the Oatmeal Cookie, Caramel Appletini and Girl Scout Cookie.

• Also delicious in hot drinks.




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69020 0

750ml 30° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69021 7


24

Gaetano Peach Schnapps 30º

PRODUCT INFORMATION

• Gaetano Peach Schnapps is a deliciously sweet liqueur with a satiny, light body and a robust taste of freshly sliced peaches.

• This versatile liqueur can be consumed as shot or mixed in a wide variety of outstanding cocktails.

• Popular cocktails made with peach schnapps include the Fuzzy Navel, Sex on the Beach, Georgia Peach Margarita and Bermuda Triangle among many others.




1.75L 30° 6 27.4 14.5" x 10" x 12.75" 65 13 0 88320 69022 4

1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69023 1

750ml 30° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69024 8


25

Gaetano Peach Schnapps 28º

PRODUCT INFORMATION

• Gaetano Peach Schnapps is a deliciously sweet liqueur with a satiny, light body and a robust taste of freshly sliced peaches.

• Gaetano Peach Schnapps 28º is very similar in taste to its 30º counterpart.

• The 28º proof version was created for off-premise grocery accounts in states where grocery accounts are permitted to sell lower proof spirits.

• Available in the 750ml size only.




750ml 28° 12 44.0 13.25" x 10" x 11.75" 70 14 0 88320 69025 5


26

Gaetano Peppermint Schnapps

PRODUCT INFORMATION

• Gaetano Peppermint Schnapps is made from the oil of peppermint leaves. The color is crystal clear and the taste is cool and refreshing.

• This long-standing schnapps flavor is often consumed as a chilled shot and is also ideal as a digestif after a meal.

• Popular cocktails made with Peppermint Schnapps include the Peppermint Pattie, Girl Scout Cookie or served in hot chocolate.




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69026 2


27

Gaetano Root Beer Schnapps

PRODUCT INFORMATION

• Like old fashioned root beer, Gaetano Root Beer Schnapps possesses a deep, rich brown color and a taste that is reminiscent of old fashioned root beer.

• This delicious liqueur is ideally served chilled as a shooter but can also be consumed in a wide variety of outstanding cocktails or added to cold beer.

• Popular cocktails made with Root Beer Schnapps include the Attitude Adjustment, Key West Root Beer, Tootsie Roll Float and Robitussin.


28




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69027 9

750ml 30° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69028 6

Gaetano Sour Apple Schnapps

PRODUCT INFORMATION

• Granny Smith apples are the base flavor for the sweet and sour taste of Gaetano Sour Apple Schnapps.

• Sour Apple Schnapps is a bar staple among today’s mixologists, commonly used in martinis and for giving drinks a refreshing apple taste.

• Popular cocktails made with Sour Apple Schnapps include the Appletini, Apple Pie Martini, Jolly Rancher or as a chilled shot.




1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69029 3


29

30

Specialty Liqueurs

Gaetano Amaretto

PRODUCT INFORMATION

• Gaetano Amaretto is a liqueur made from almonds. The taste is strong and sweet

• Amaretto is the most popular nut liqueur in the world.

• Amaretto is a very versatile liqueur and is an ingredient in numerous traditional cocktails such as the Amaretto Sour, Bushwhacker, Godfather, Toasted Almond and the Bocce Ball.

• Amaretto can also be consumed in long drinks. It mixes exceptionally well with club soda, cola or orange juice.


31




1.75L 42° 6 27.4 14.5" x 10" x 12.75" 65 13 0 88320 69032 3

1.0L 42° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69033 0

750ml 42° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69034 7

Café de Gaetano

PRODUCT INFORMATION

• Café de Gaetano is a traditional Mexican style, 42 proof coffee liqueur.

• It possesses a rich, deep and dark brown color, a freshly ground coffee bouquet, a velvety smooth texture and a taste that is sweet and smooth.

• Café de Gaetano is frequently used in premium cocktails but has gained considerable popularity as an ingredient in cakes and pastries.

• Cocktails made with Mexican style Coffee Liqueur include the White Russian, Bushwhacker and Espresso Martini.


32




1.75L 42° 6 27.4 14.5" x 10" x 12.75" 65 13 0 88320 69035 4

1.0L 42° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69046 0

750ml 42° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69036 1

Gaetano Black Raspberry

PRODUCT INFORMATION

• Gaetano Black Raspberry is a traditional French style, 33 proof black raspberry liqueur.

• Significant cost savings versus the category-leading French brand of Black Raspberry Liqueur.

• Popular cocktails made with Black Raspberry Liqueur include the French Martini, mixed with Champagne or served over vanilla ice cream.

• Also well suited for use in food recipes or enjoyed over ice cream.




1.0L 33° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69037 8


33

Gaetano Grand Chevalier

PRODUCT INFORMATION

• Grand Chevalier is a high-quality, 80 proof orange liqueur made with natural orange flavors and premium California brandy.

• The taste is exceptionally smooth. The delicious orange flavor is perfectly suited for cocktails and food recipes, particularly desserts.

• Ideal for use as an ingredient in popular cocktails such as margaritas, sidecars, over ice or in coffee.

• Significant cost savings versus the category-leading French brand of orange liqueur.




1.0L 80° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69038 5

750ml 80° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69039 2


34

Gaetano Melon Liqueur

PRODUCT INFORMATION

• Gaetano Melon Liqueur is a delicious honeydew melon liqueur with a vibrant green color.

• A versatile and refreshing cocktail ingredient, Gaetano Melon Liqueur blends beautifully with fruit juices.

• Melon Liqueur is a bar staple among today’s mixologists, commonly used for giving drinks an exotic, green appearance.

• Popular cocktails made with Melon Liqueur include the Melon Ball, Pearl Harbor and Jolly Rancher.




1.0L 42° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69040 8

750ml 42° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69041 5


35

Gaetano Sambuca

PRODUCT INFORMATION

• Gaetano Sambuca is a liqueur made predominantly from elderberries and aniseed. The resulting taste is that of sweet licorice.

• Italian in origin, Sambuca became quite fashionable beyond its home region of Rome in the 1970’s and 1980’s.

• Sambuca is traditionally consumed as a digestif after a meal. It is often served straight-up and garnished with 3 coffee beans.

• Other popular cocktails made with Sambuca include the Slippery Nipple and Italian Coffee.




1.0L 42° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69042 2

750ml 42° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69043 9


36

37

Specialty Cocktails

& Spirits

Gaetano Long Island Iced Tea 70º

PRODUCT INFORMATION

• Gaetano Long Island Iced Tea 70º is a pre-mix that contains all 5 clear spirits that go into a Long Island Iced Tea: vodka, gin, rum, tequila and the right amount of triple sec.

• Just add cola, ice (and sweet and sour mix if desired) and garnish with lemon for a perfect Long Island Iced Tea.

• Ideal for bars and restaurants: • Ease of preparation – eliminates the need to pour and

mix the 5 spirit ingredients.• Consistent – the same great tasting Long Island Iced Tea

each and every time.• Economical – reduces costs by minimizing stock and

eliminating waste.




1.0L 70° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69031 6


38

Gaetano Long Island Iced Tea 28º

PRODUCT INFORMATION




750ml 28° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69030 9


39

• Gaetano Long Island Iced Tea 28º is a ready-to-drink pre-mixed Long Island Iced Tea.

• Contains a balanced blend of rum, vodka, gin, tequila, triple sec and natural flavors.

• Just add ice and garnish with lemon for a perfect Long Island Iced Tea every time.

• Easy to prepare, consistent, economical.

• Ideal for home consumption.

Giroux Brandy

PRODUCT INFORMATION

• Giroux Brandy is a DSS Brandy (Distilled Spirits Specialty) containing a blend of California brandy, grain neutral spirits and natural flavors. The taste is unmistakably brandy.

• As a DSS Brandy, Giroux Brandy possesses a considerable cost advantage to the leading brands of domestic brandy.

• Giroux Brandy is ideal for on-premise as a well brandy.

• Popular cocktails made with brandy include the Brandy Alexander, Stinger, with cola or as an ingredient in Sangria.


40




1.75L 80° 6 27.4 14.5" x 10" x 12.75" 65 13 0 88320 69044 6

1.0L 80° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69045 3

Index by Type (listed alphabetically)

41

Type Page Type Page

Amaretto 31 Long Island Iced Tea 28 proof 39

Anisette 8 Long Island Iced Tea 70 proof 38

Banana Liqueur 9 Melon Liqueur 35

Black Raspberry 33 Orange Curacao 12

Blackberry Liqueur & Brandy 10 Peach Schnapps 28 26

Blue Curacao 11 Peach Schnapps 30 25

Butterscotch Schnapps 24 Peppermint Schnapps 27

Café di Gaetano 32 Rootbeer Schnapps 28

Coffee Liqueur 13 Sambuca 36

Crème de Cacao Dark 14 Sloe Gin 18

Crème de Cacao White 15 Sour Apple Schnapps 29

Crème de Menthe Green 16 Triple Sec 28 22

Crème de Menthe White 17 Triple Sec 30 19

Giroux 5 Star Brandy 40 Triple Sec 48 20

Grand Chevalier 34 Triple Sec 60 21

BRAND PRESENTATION2013

42

brand presentation and information version: 4/19/13 · brand strategy 5 portfolio strategy •focus...

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