Brand | Post | Source: Build your Brand in 15 Minutes

Cory Welsh

Customer Success

LinkedIn – San Francisco

What we’ll cover in the next 30 minutes

The Linkedin landscape: Know your Audience and cater to them

Conduct a live demo of your profile and company page on Linkedin.com

Your Profile, your Brand: Build trust and then go deeper

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Know your Audience

©2015 LinkedIn Corporation. All Rights Reserved.

380M+ Global members 2 members/sec

30M+ current students 80% passive candidates

Who’s on LinkedIn… and why?

82% of talent has

experience working

at a SMB

The talent you want is on LinkedIn

84% of talent would

consider working at

a SMB

Over 380M Members

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The professional profile of

record

Connect all of the world's

professionals

Identity Networks Knowledge

The definitive professional

publishing platform

Who’s on LinkedIn… and why?

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Your Profile = Your Brand

©2015 LinkedIn Corporation. All Rights Reserved.

The Importance of your Profile

©2015 LinkedIn Corporation. All Rights Reserved.

Higher relevancy and rank in search

Build a unique brand on LinkedIn

Grow your professional network

Build and establish your expertise

Make it about

you

Tell a story Write in first

person

Connect the

dots Show don’t tell Include rich

media

Your professional brand doesn’t stop at your profile

Your Network Industry & News

Groups Companies

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Employer

Your Personal Brand

©2015 LinkedIn Corporation. All Rights Reserved.

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Company page basics Visit linkedin.com/company/add/show to get started

Creating a page is easy

Add a company logo, banner image

and description.

Speak to your target audiences

Make sure your content resonates

with both clients and candidates.

Speak to your target audiences

Think search keywords or SEO when

you’re listing your specialities.

©2014 LinkedIn Corporation. All Rights Reserved. 17

Let’s Dig In

Next steps to Elevate your Brand

Reach out to your Relationship Manager

and Customer Success representative at

LinkedIn

Learn about your current presence and

solution on LinkedIn

Review today’s content and start building a

strategy!

©2014 LinkedIn Corporation. All Rights Reserved. 19