how to build a top talent brand | webcast
TRANSCRIPT
![Page 1: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/1.jpg)
Secrets of InDemand Employers:How to Build a Top Talent Brand
©2013 LinkedIn Corporation. All Rights Reserved.
![Page 2: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/2.jpg)
![Page 3: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/3.jpg)
![Page 4: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/4.jpg)
![Page 5: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/5.jpg)
![Page 6: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/6.jpg)
![Page 7: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/7.jpg)
![Page 8: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/8.jpg)
![Page 9: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/9.jpg)
![Page 10: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/10.jpg)
![Page 11: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/11.jpg)
![Page 12: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/12.jpg)
Simon Sinek
![Page 13: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/13.jpg)
The Golden Circle What
How
Why
![Page 14: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/14.jpg)
The Golden Circle What
How
Why
![Page 15: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/15.jpg)
Why
83%Of talent leaders say that their talent brand has a significant impact
on their ability to hire great talent
LinkedIn Talent Solutions , The State of Employer Branding, http://lnkd.in/stateofeb (October 2012), 8, 13.
![Page 16: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/16.jpg)
Why
Savings in cost per hire is associated with astrong talent brand
$ 50%
Source: LinkedIn Survey, 2010, 2250 Responses.
![Page 17: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/17.jpg)
Why
Companies with strong talent brands have
28% lower turnover ratesvs. companies with weak talent brands
Source: LinkedIn Survey, 2010, 2250 Responses.
![Page 18: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/18.jpg)
Why
![Page 19: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/19.jpg)
That’s why
Are we good?
![Page 20: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/20.jpg)
How
Why
Build
Project
Measure
Learn from consumer brands
Learn from companies that really get it
Empower brand ambassadors
Engagement
![Page 21: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/21.jpg)
What can we learn from
Consumer Marketers?
THE BEST
![Page 22: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/22.jpg)
![Page 23: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/23.jpg)
Identity
A Quality Promise
A Decision Making Short-Cut
Brand is Talent
![Page 24: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/24.jpg)
Brand is alsoa Powerful Motivator
![Page 25: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/25.jpg)
![Page 26: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/26.jpg)
Cola Market Share
Other
![Page 27: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/27.jpg)
![Page 28: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/28.jpg)
![Page 29: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/29.jpg)
What does it mean to work for your organization?
![Page 30: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/30.jpg)
![Page 31: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/31.jpg)
![Page 32: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/32.jpg)
![Page 33: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/33.jpg)
![Page 34: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/34.jpg)
Relevant– To the target audience
Consistent– Must build trust
Credible– Must deliver on its promises
Inspirational– A strong brand will connect
on an emotional level
Unique– Set apart from its competitors
Consumer Brand Attributes
![Page 35: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/35.jpg)
Relevant– To the target audience
Consistent– Must build trust
Credible– Must deliver on its promises
Inspirational– A strong brand will connect
on an emotional level
Unique– Set apart from its competitors
Talent Brand Attributes
![Page 36: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/36.jpg)
1 Series 3 Series 5 Series 7 Series
20’s Professionals
Recent graduate
Single
No children
Social / nightlife focus
30’s Professionals
Upwardly mobile
Single or married
Likely no children
Active lifestyle
40’s Professionals
Established career
Married
Growing children
Family-centric lifestyle
50’s Professionals
Executive career
Married
Teen / grown children
Luxury lifestyle
BMW Segmentation
![Page 37: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/37.jpg)
Jr. Engineer Sr. Engineer Sales Executive
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Talent Segmentation
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
![Page 38: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/38.jpg)
The most engaged employees are motivated by a sense of pride
They are proud to tell others where they work
They care deeply about the future of the organization
They are inspired by company leadership and by those they work with
![Page 39: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/39.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 39
Mission Driven
![Page 40: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/40.jpg)
clean energy crusade Save the world here
addressing the environmental issues of our time
![Page 41: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/41.jpg)
you could be part of this clean energy crusade
passion
addressing the environmental issues of our time
collaborative, unpretentious, and driven to achieve our mission.
![Page 42: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/42.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 42
Lifestyle Driven
![Page 43: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/43.jpg)
stable year-round employment.
located in some of the most beautiful places in the world
![Page 44: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/44.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 44
![Page 45: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/45.jpg)
Sustainability
![Page 46: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/46.jpg)
Giving Back to the Community
![Page 47: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/47.jpg)
![Page 48: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/48.jpg)
![Page 49: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/49.jpg)
![Page 50: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/50.jpg)
©2013 LinkedIn Corporation. All Rights Reserved.
What is your talent brand?
![Page 51: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/51.jpg)
©2013 LinkedIn Corporation. All Rights Reserved.
Going to MarketProjecting your talent brand into the talent marketplace
![Page 52: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/52.jpg)
Projecting Your Talent Brand into the Talent MarketplaceLiving it Everyday with Your Employees
![Page 53: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/53.jpg)
Projecting Your Talent Brand into the Talent MarketplaceIn Your Community
![Page 54: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/54.jpg)
Projecting Your Talent Brand into the Talent MarketplaceSocial Media
![Page 55: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/55.jpg)
Projecting Your Talent Brand into the Talent MarketplaceOn LinkedIn
![Page 56: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/56.jpg)
Members Worldwide
259,000,000+
![Page 57: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/57.jpg)
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
![Page 58: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/58.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Me
Every employee an ambassador
58
Every profile view AN OPPORTUNITY
![Page 59: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/59.jpg)
Lead by ExampleThe anatomy of a well-branded recruiting profile
Engaging, friendly picture Who wouldn‘t want to work with Stacy?
Linksto branded destinations
Killer summaryWritten in the first person, oozing with passion.
Descriptive headlineThat goes beyond the title
OTHER FEATURES WE LIKE
• Core skills, endorsed by her network
• Volunteer experiences• Just enough on prior
positions to build credibility
![Page 60: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/60.jpg)
Roll it Out
![Page 61: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/61.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Warming up passive talent
61
HighVery High
Extreme
Moderate
Low
![Page 62: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/62.jpg)
62
How do you measure success?
![Page 63: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/63.jpg)
63
Only 1 out of 3
How do you measure success?
Companies measure their talent brand in a quantifiable way
![Page 64: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/64.jpg)
Talent Brand Index - Measure your Brand Strength
264,362 engaged
1,873,354 reached
264,362
1,873,354
14%
![Page 65: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/65.jpg)
Your Talent Brand vs. Your Talent Competitors
Peers:
Dynamic, Inc.
Golden Phase
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
18%
17%
15%14%
11%
9%
Employer of choice Weaker employer brand
4/6
![Page 66: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/66.jpg)
Your Talent Brand Across Functions
23%
18% 18%
15%13%
12%
Talent easiest to engage Talent more difficult to engage
Engineering Operations Marketing Media & Communication
Sales HumanResources
![Page 67: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/67.jpg)
19%
15%
13%12%
11% 11%
Talent easiest to engage Talent more difficult to engage
United States Canada Argentina India France United Kingdom
Your Talent Brand Across Geographies
![Page 68: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/68.jpg)
Wrapping up…
![Page 69: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/69.jpg)
Build
Project
Measure
Learn from consumer brands
Learn from companies that really get it
Empower brand ambassadors
Engagement
![Page 70: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/70.jpg)
Watch this!
![Page 71: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/71.jpg)
Watch this!
![Page 72: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/72.jpg)
Find them here
![Page 73: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/73.jpg)
![Page 74: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/74.jpg)
linkedin.com/indemand
Read this!
![Page 75: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/75.jpg)
Read this!
talent.linkedin.com/blog
![Page 76: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/76.jpg)
Download this!
talent.linkedin.com/employerbrandbook
![Page 77: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/77.jpg)
Visit this!
business.linkedin.com/talent-solutions
![Page 78: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/78.jpg)
Follow this!
@HireOnLinkedIn
![Page 79: How to Build a Top Talent Brand | Webcast](https://reader036.vdocuments.site/reader036/viewer/2022062420/55d4f72dbb61eb691f8b45e8/html5/thumbnails/79.jpg)
2014
Be here next year!