webcast we are talent, it & zorgsector

Information Technology

& Healthcare in the

Benelux

Industry Update | May 2016

Even voorstellen

Eelco van der Vorm

Strategic Talent Brand Consultant

Bo de Koning

Insights Analyst

Cliona Moulton

Marketing Manager

Live from Dublin…

Agenda

LinkedIn Talent Solutions LinkedIn Industry Update

2

The Benelux at a glance:

Industry Overview

Motivating candidates

Talent triggers

Connecting with professionals

Engagement opportunities

3

1


The Benelux at a glance

Industry Overview 1

We will be discussing 2 industries

today…

The IT industry The Hospital & Healthcare industry

The Benelux at a glance

Industry Overview 1

+ 0.6%

Industry growth Employment of both IT & healthcare professionals

in the Netherlands grew last year.


+ 1.2%

IT Healthcare

Employment in IT across the Netherlands & Belgium:


Geographic breakdown

1 The Benelux at a glance

Industry Overview

Amsterdam 40K+

Brussel 29K+

Utrecht 26K+

Rotterdam 23K+

Antwerp 22K+

Den Haag 17K+

Eindhoven 13K+

Nijmegen 11K+

Almere 9K+

Gent 9K+

Employment in the Healthcare & Hospital sector across

the Netherlands & Belgium:


Geographic breakdown


Industry Overview

Amsterdam 56K+

Rotterdam 42K+

Utrecht 37K+

Nijmegen 35K+

Groningen 33K+

The Hague 33K+

Eindhoven 26K+

Antwerp 23K+

Apeldoorn 21K+

Brussels 16K+

Job titles The top job titles of professionals in the IT sector:



Industry Overview

Did you know.. • IT professionals often

intentionally make spelling

mistakes in their jobtitles?

• For example, there are dozens

of Software Enginers &

Software Engineeers in the

Benelux & Belgium alone.

• Make sure you take this into

account when looking for them

on the platform

Job titles The top job titles of professionals in the Hospital & Healthcare sector:



Industry Overview

IT Skills The top skills sought by

companies last year are:


Scrum

SQL

XML

ITIL

JavaScript

1 Motivating candidates

Talent triggers

1

2

3

4

5

The top skills IT professionals

list on their profiles:

Healthcare & Hospital Skills The top skills sought by

companies last year are:


Healthcare

Change management

Coaching

Dutch

Management


Talent triggers

1

2

3

4

5

The top skills Healthcare

professionals list on their profiles:


Talent triggers

Vacancy

Motivating candidates

Talent triggers

The average rate of job switching in The Netherlands last year was 13%.

15%

Both IT & Healthcare professionals in The Netherlands change jobs regularly. This figure

shows how many moved to a new position last year.

Job switchers


2

12%

IT Healthcare

What candidates want in a job Here is what IT professionals in the Benelux say drives them:



Talent triggers

Culture that fits my personality

Challenging work

Excellent compensation & benefits

A company with a long-term strategic vision

Good work / life balance

67% 64% 53% 36% 36%

Did you know.. • Belgian professionals are more focused on flexible

work arrangements than Dutch professionals are

What candidates want in a job Here is what Healthcare & Hospital professionals in

the Benelux say drives them:



Talent triggers

Challenging work

Culture that fits my personality

Excellent compensation & benefits

Having a good relationship with colleagues

A place I would be proud to work

72% 68% 45% 43% 33%

LinkedIn Talent Solutions LinkedIn Industry Report 17

72% Research

people &

companies

62% Connect &

Communicate

74% Professional

insights

26% Look for jobs

What are these people doing on

LinkedIn?


Talent triggers

LinkedIn Talent Solutions LinkedIn Industry Report 18

49% Research

people &

companies

38% Connect &

Communicate

49% Professional

insights

16% Look for jobs

What are healthcare professionals

doing on LinkedIn?


Talent triggers


Talent triggers

Start the conversation Proactively bring those hard-to-reach candidates into your funnel

Build relationships Win them over with content that matters to them in a voice they can relate to

Convert From followers to candidates through outreach for the right opportunities Hire The right people, efficiently

Aware

Engaged

Considering

Hire

Target Members

Brand Ambassadors

How Talent Brand

works for Talent

Acquisition

• “Hundreds of reasons why every organization needs a data strategy”

• “Increase the success of your big data projects”

• “Bridging the gap between marketing and IT”




Popular topics IT What gets the most clicks, likes,

comments and shares:

Cloud Computing

Business Intelligence

SAP

Employee Engagement

Saas

Big Data

3

• “10 innovation with impact on your health in 2016”

• “Study confirms what we knew all along: nurses are key to hospital success”

• “What Augmented Physical Activity and Empowerment Can Bring to Patients”




Popular topics Healthcare What gets the most clicks, likes,

comments and shares:

Employee engagement

Healthcare

Marketing

EHR

Pharmaceutical industry

Management

3

Popular groups IT


The most popular IT groups

in the Benelux are:

3 Connecting with professionals


Dutch IT Professionals

ICT Professionals & Clients

Sales & Marketing Professionals Benelux

MPN Nederland

Freelance jobs

1

2

3

4

5

Popular groups Healthcare


The most popular Healthcare groups

in the Benelux & Belgium are:

3 Connecting with professionals


Dutch Health Network, het platform voor zorg & welzijn

Ondernemen in de zorg

Innovatie in de ouderenzorg

V&VN – Verpleegkundigen & Verzorgenden in Nederland

Belgian Health Care Network

1

2

3

4

5

The beauty of employer brand is

you don’t need everybody to know

your name. Only the right people..

#EmployerBrand

Understand are the characteristics of the talent your organization needs

Demographics

Psychographics

Behaviors Geography

Target Candidates

Who are they? What are their values

and attitudes?

How do they interact

with companies? Where do they live?

Years of experience

Seniority

Industry

Skills

Function

Degree type

Work/life balance

Competitive pay

Challenging Work

Good benefits

Inspirational Leaders

LinkedIn

Facebook

Job Boards

Career Fairs

Employee connections

Passive vs. Active

Actual geographic location

Cultural nuances

Currently employed

Undergrad

Grad school

Audience Segmentation

Demographics

Psychographics

Behaviors

Geography

Software

Developer

Understand the characteristics of the talent your organization needs

Who are they? What are their values

and attitudes?

How do they interact

with companies? Where do they live?

Medior level

Dutch and English

JAVA, C++ and HTML

Bachelor

Culture

Challenging Work

Good Compensation

(Social) Networking

LinkedIn

Twitter

Job Boards

In major cities across

the Benelux and

Belgium


Example: Who is Igor?

Igor is a Developer with Booking.com, he’s been working with Booking.com for the

past 5 years, based in Amsterdam.

Igor has an international background. He comes from Romania and has a bachelor in

Software Development. He has a Dutch family, so he speaks Dutch and English as

well.

He loves a good challenge and hard to solve programming projects. If he’s

concentrated he programs like the best.

On his days off , Igor is spending time with his family and friends, plays videogames

and loves running in Amsterdam.

What is a persona?

A fictional character created to represent a different candidate type

that might be a fit for your jobs.

What does he do for work?

What is his background and

education?

What motivates him?

What does he do in her spare

time?


Create actual “people” with backstories and photos

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