build your personal brand
TRANSCRIPT
It’s a Brand You World:Build Your Personal Brand With Social Media
Presented by Laura ShortUniversity Relations SpecialistUniversity of Wisconsin-Stout
Why personal branding?
• Builds a credible presence online
• Makes you publicly viewable so clients can find you
• Encourages you to learn, improve and build up your skills
Why social media?
•Social and professional networks are becoming widely used by all age groups
• The viral nature of these networks makes it easy—and cost effective—to position yourself as a resource for others, possibly gaining you and your company more customers
Top recommendation: Become LinkedIn
• It’s resume-type information, so no embarrassing photos to worry about
• Can be integrated with other social media uses
How to make the most out of LinkedIn
• Join groups
• Participate in Q & A
• Invite personal contacts
• Write and request recommendations
• Update your status bar with current work; keep up with others
• Use LinkedIn applications
Put your best face forward with Facebook
• Join and participate in groups and pages based on your industry and interests
• Monitor the status updates of your friends, groups and pages for business opportunities and examples
• Stop there on your personal profile
Create a Facebook page to promote your brand
• Share tips related to your products
• Share industry news
• Announce promotions, especially discounts for Facebook fans only
• Link your page to your LinkedIn profile & Twitter
• Integrate other social media into your page through applications
Blog your work. Work your blog.
• Demonstrate your talents
• Practice thought leadership by sharing your ideas regarding current trends and future directions of your industry
• Share thoughts on popular books or articles from which you draw inspiration
• Add a Share This button
• Import into other social media
I tweet. Therefore I am.
• It’s not about what you’re eating; it’s about sharing resources
• Find and follow people with similar interests
• Find and follow people locally
• Use to read industry news and gain free professional development
• Contribute to the conversation
• Import into other social media
Digg for gold
• Socially bookmark articles that you feel are important to your profession or industry
• Establishes you as someone current on industry trends and best practices
• Import into other social media
Star in your own YouTube video
• You do not need expensive video equipment
• Make your mission visual
• Have a friend or coworker videotape you as you demo a task (or a product)
• Walk and talk your resume; demonstrate speaking skills as well as your knowledge and talents
• Import into other social media
Share and share alike
• Upload Powerpoint presentations
• Create an online portfolio
• Tell your story
• Import into other social media
Other social media tips
• Integrate your social media
• Build upon other content already created
• Choose the same user name across all media
• Let your personality shine through; use a conversational tone in your messages
• Be transparent
• Make regular updates
Resources and featured links
• LinkedIn: http://www.linkedin.com • See the Extreme LinkedIn Profile Makeover at
http://blog.guykawasaki.com/2007/01/linkedin_profil.html• Facebook: http://www.facebook.com• Facebook custom name: http://www.facebook.com/username/ • Wordpress (blogging software): http://wordpress.com/• Blogger (blogging software): http://www.blogger.com• Encourage others to share your blog entries: http://sharethis.com• Feed your blog to Twitter: http://twitterfeed.com/ • Allow e-mail subscriptions to your blog: http://www.feedburner.com
Resources and featured links
• Twitter: http://twitter.com/• Search for key words on Twitter: http://search.twitter.com/ • Search for local Twitterers: http://www.twellow.com/twellowhood/ • Digg (social bookmarking): http://digg.com/ • Delicious (social bookmarking): http://delicious.com/ • YouTube: http://www.youtube.com/ • Slideshare: http://www.slideshare.net/ • Monitor your name or company brand online:
– http://www.google.com/alerts – http://socialmention.com/alerts/ – http://tweetbeep.com/ – http://www.backtype.com/
Where to find me online
• Laura Short– [email protected]– http://www.linkedin.com/in/laurashort – http://www.facebook.com/laura.short1 – http://twitter.com/laurashort – http://digg.com/users/shortdigs/history – http://www.slideshare.net/shortdigs
• My Menomonie– http://www.facebook.com/mymenomonie – http://twitter.com/mymenomonie
• University of Wisconsin-Stout– http://www.facebook.com/uwstout – http://twitter.com/uwstoutnews – http://uwstoutnews.blogspot.com/ – http://www.youtube.com/uwstoutedu