30 tips to build your personal brand from 37 experts

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PRESENTS TIPS TO BUILD YOUR PERSONAL BRAND FROM 37 EXPERTS

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Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice? To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!

TRANSCRIPT

Page 1: 30 Tips To Build Your Personal Brand From 37 Experts

PRESENTS

TIPS TO BUILD YOUR

PERSONALBRAND

FROM 37 EXPERTS

Page 2: 30 Tips To Build Your Personal Brand From 37 Experts

Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and

businesses might be built around ideas, they’re still ultimately represented by people.

Are you doing your brand justice?

To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring

37 experts.

Page 3: 30 Tips To Build Your Personal Brand From 37 Experts

IDENTIFY, DEFINE AND CRAFT

YOUR IDENTITY

Page 4: 30 Tips To Build Your Personal Brand From 37 Experts

1 NO SUGAR COATING.NO SUGAR COATING.

I’ve interviewed 100+ of Ramit Sethi’s students. A big reason why they buy his courses is they see Ramit as a guy

that tells it like it is. And Ramit has told me himself this isn’t some sort of show he puts on. That’s what I try to do. I try

to talk like myself and be myself.

MICHAEL ALEXISLAWYER & WRITER

Page 5: 30 Tips To Build Your Personal Brand From 37 Experts

2 BEING YOURSELF ALLOWSYOUR AUDIENCE TO CONNECT

BEING YOURSELF ALLOWSYOUR AUDIENCE TO CONNECT

If you try to be someone other than your true self online, it won’t last, and it will eventually ruin your brand altogether.

JOHN LEE DUMAS & KATE ERICKSONFOUNDER & CONTENT CREATOR,

ENTREPRENEURONFIRE

Be yourself. As simply complicated as that!

PAUL JARVISAUTHOR, THE GOOD CREATIVE

Page 6: 30 Tips To Build Your Personal Brand From 37 Experts

3 TO WIN SOME, YOU HAVETO LOSE OTHERS

TO WIN SOME, YOU HAVETO LOSE OTHERS

Don’t be afraid to talk about things other people won’t say. It might make you polarizing,

but it will also make you powerful. There are people who won’t like you or your brand no

matter what – embrace it.

MARLEE WARDFOUNDER, RADICAL ENTREPRENEUR

Page 7: 30 Tips To Build Your Personal Brand From 37 Experts

3 TO WIN SOME, YOU HAVETO LOSE OTHERS

TO WIN SOME, YOU HAVETO LOSE OTHERS

The minute I opened up and was unapologetically myself, in all I did and said, that’s when my brand was really formed and made unique, and that’s

when my tribe started gathering around me. No use trying to hide behind

something you’re not, and definitely no value in trying to please everyone.

NATALIE SISSONFOUNDER & AUTHOR,

THE SUITCASE ENTREPRENEUR

Page 8: 30 Tips To Build Your Personal Brand From 37 Experts

4 WHAT MAKES YOU DIFFERENT, BETTER? LEVERAGE THAT.

WHAT MAKES YOU DIFFERENT, BETTER? LEVERAGE THAT.

Figure out what you are uniquely good at and showcase

your talents in ways that will attract others. This will position

you for success.

JIM JOSEPHAUTHOR, THE EXPERIENCE EFFECT

SERIES

Be unique. Don’t create a brand that’s just like everyone else’s.

JEET BANERJEECO-FOUNDER, STATFUSE.COM

NORMAL T-SHIRTS

T-SHIRT

68°F

WORLD’S FIRSTSMART T-SHIRT WITHTEMPERATURE SENSORSAND BUILT-IN COMPUTER

Find your unique selling proposition (USP) and get clear over your message and brand. It will really help

you and set yourself apart from the competition.

NAVID MOAZZEZFOUNDER, NAVIDMOAZZEZ.COM

Page 9: 30 Tips To Build Your Personal Brand From 37 Experts

5 USE VISUALS / DIFFERENT MEDIA TO STAND OUT

USE VISUALS / DIFFERENT MEDIA TO STAND OUT

If your competitors pictures themselves in dark suits, put on a red. If you have a passion for quirky glasses, highlight them in your profile pic. Transform your webpage into something bold and bright that reflects

the essence of you.

ANNA RYDNEWRITER, STEAMFEED.COM

& COMMUNICATE [YOUR] SKILLS

Page 10: 30 Tips To Build Your Personal Brand From 37 Experts

5 USE VISUALS / DIFFERENT MEDIA TO STAND OUT

USE VISUALS / DIFFERENT MEDIA TO STAND OUT

If you have the personality for it, try a YouTube channel that

positions you as an expert in your topic.

JUN LOAYZACREATOR, DROP SHIP DOMINATION SYSTEM

Page 11: 30 Tips To Build Your Personal Brand From 37 Experts

6 PEOPLE KNOW WHEN YOU’RE FAKING IT

PEOPLE KNOW WHEN YOU’RE FAKING IT

In “To Sell is Human” Daniel Pink writes about information asymmetry … the old

“buyer beware” world where the salesman knew more than the buyer. But today we are

much closer to “seller beware,” which he calls information parity. The old “secret”

information is now there for the world to see, and because of technology it’s getting easier

to spot the fakes a mile away. But this is good for you and your audience, because

honesty prevails in the end.

CRAIG MCBREENFOUNDER, MCBREEN DESIGN

Page 12: 30 Tips To Build Your Personal Brand From 37 Experts

Being honest helps build trust and credibility with your audience, which will

lead to a loyal following who knows, likes and trusts you.

JOHN LEE DUMAS & KATE ERICKSON

FOUNDER & CONTENT CREATOR,ENTREPRENEURONFIRE

6 PEOPLE KNOW WHEN YOU’RE FAKING IT

PEOPLE KNOW WHEN YOU’RE FAKING IT

Page 13: 30 Tips To Build Your Personal Brand From 37 Experts

THE SENSORS

KEEPCRASHING!

THE MOST

UNCOMFORTABLE

T-SHIRT. EVER.THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT!

7 BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURESBLEED A LITTLE: SHARE YOUR

STRENGTHS AND PAST FAILURES

Why not use your past experiences to craft great copy? Tell the world about your big mistakes and the lessons you’ve learned. There is

nothing wrong with showing the world your private parts.

CRAIG MCBREENFOUNDER, MCBREEN DESIGN

Page 14: 30 Tips To Build Your Personal Brand From 37 Experts

THE SENSORS

KEEPCRASHING!

THE MOST

UNCOMFORTABLE

T-SHIRT. EVER.THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT!

7 BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURESBLEED A LITTLE: SHARE YOUR

STRENGTHS AND PAST FAILURES

Always be truthful and share your strengths as well as your weaknesses. Share content that will benefit people and teach them something. Make

them feel like they want to keep coming back for more.

ADRIENNE SMITHFOUNDER, ADRIENNESMITH.NET

Page 15: 30 Tips To Build Your Personal Brand From 37 Experts

THE SENSORS

KEEPCRASHING!

THE MOST

UNCOMFORTABLE

T-SHIRT. EVER.THIS SMARTT-SHIRT CHANGEDMY LIFE! LOVE IT!

7 BLEED A LITTLE: SHARE YOUR STRENGTHS AND PAST FAILURESBLEED A LITTLE: SHARE YOUR

STRENGTHS AND PAST FAILURES

Show up with your whole imperfect self. Imperfection is friendly and memorable. Like that story of the Norwegian singer Samsaya who has a

3mm gap between her front teeth. When the major record labels told her to get it fixed, she refused and went on to create her own record label

and called it 3MM Records. You aren’t going to forget that one, are you?

ANAÏS BOCKBULLSHIT ELIMINATION,

MEETANAIS.COM

Page 16: 30 Tips To Build Your Personal Brand From 37 Experts

FIRMWAREUPDATE

FOR SMARTT-SHIRT

ADDITIONAL

TIPS TO HELP

MAKE YOUR

SMART T-SHIRT

LAST LONGERNEWSLETTER

Day 1

COMMITTED TO KEEP YOU COMFORTABLE IN OUR T-SHIRTS!

Day 47 Day 253

8 CONSISTENTLY DELIVER ON YOUR COMMITMENTCONSISTENTLY DELIVER ON YOUR COMMITMENT

Your brand isn’t about your logo, it’s about the total experience you provide to your people. It’s the promise on which you build your business. If you’re flaky,

why should they invest their time in you? They have a lot of other choices. Show up. Show up BIG. Show up without fail.

MARLEE WARDFOUNDER, RADICAL ENTREPRENEUR

Page 17: 30 Tips To Build Your Personal Brand From 37 Experts

FIRMWAREUPDATE

FOR SMARTT-SHIRT

ADDITIONAL

TIPS TO HELP

MAKE YOUR

SMART T-SHIRT

LAST LONGERNEWSLETTER

Day 1

COMMITTED TO KEEP YOU COMFORTABLE IN OUR T-SHIRTS!

Day 47 Day 253

8 CONSISTENTLY DELIVER ON YOUR COMMITMENTCONSISTENTLY DELIVER ON YOUR COMMITMENT

Be yourself instead of a clone of someone else. Deliver on the commitment you’ve made. It’s the best way to brand.

CHRIS BROGANFOUNDER, CHRISBROGAN.COM &

OWNER MAGAZINE

Page 18: 30 Tips To Build Your Personal Brand From 37 Experts

9 APPLY YOURSELF CONSISTENTLY

APPLY YOURSELF CONSISTENTLY

That way, people will know what to expect from you and will appreciate what

you have to o�er. Over and over again.

JIM JOSEPHAUTHOR, THE EXPERIENCE

EFFECT SERIES

If you are deviating from the look and feel of your brand – even slightly – it’s confusing. And it’s because you’re married to your brand that

you have to make sure it really reflects you and your personality. Always be yourself – when you are, your brand remains consistent and strong.

JESSICA KUPFERMANFOUNDER & HOST, LADY BUSINESS RADIO

Page 19: 30 Tips To Build Your Personal Brand From 37 Experts

10 SHOW SNIPPETS OF YOURSELF IN WHAT

YOU DO

SHOW SNIPPETS OF YOURSELF IN WHAT

YOU DO

MEOW~ Be You - This sounds obvious but so

many people don’t do this. Being transparent, giving your audience the “real” you is important. For example, I love hip hop music, so I add snippets of my favorite songs to my podcast

episodes and my intros.

GREG HICKMANHOST, MOBILE MIXED PODCAST

AUTHOR, THE SMS MARKETING HANDBOOK

Page 20: 30 Tips To Build Your Personal Brand From 37 Experts

Every great personal brand has a great story. Oprah. Martha Stewart.

Steve Jobs. Your story will help people feel like they know you and

want to hire you.

JESSICA KUPFERMANFOUNDER & HOST, LADY BUSINESS RADIO

You need to tell real life stories ; the most successful personal branders are real people that we feel a deep

connection to.

KRIS JONESFOUNDER, KBJ CAPITAL

CHAIRMAN, INTERNET MARKETING NINJAS

11 BUILD A CAREER NARRATIVE

BUILD A CAREER NARRATIVE

Page 21: 30 Tips To Build Your Personal Brand From 37 Experts

Start by identifying your key theme, your meta-narrative that ties all the pieces of your career together. Ask yourself, “What is the overall

theme or story?” Make sure that the story leads to where you want to take your brand next.

CATHERINE KAPUTAAUTHOR, YOU ARE A BRAND!FOUNDER, SELFBRAND.COM

11 BUILD A CAREER NARRATIVE

BUILD A CAREER NARRATIVE

Page 22: 30 Tips To Build Your Personal Brand From 37 Experts

YOU NEED TO

DO YOUR HOMEWORK

Page 23: 30 Tips To Build Your Personal Brand From 37 Experts

12 KNOW YOUR AUDIENCE, POSITION YOURSELF ACCORDINGLY

KNOW YOUR AUDIENCE, POSITION YOURSELF ACCORDINGLY

The more specific you can position yourself, the clearer your message will be and the more likely you are to attract your ideal client. Many entrepreneurs think that if they go broad

they’ll reach a wider audience, but that actually doesn’t work.

ANDREEA AYERSFOUNDER, LAUNCH GROW JOY

IDEAL AUDIENCE

HATESPERSPIRINGIN SUMMER

COLD TECH

WATERPROOFTECH

WANTS AWATERPROOFFABRIC

OUR PLAN

Page 24: 30 Tips To Build Your Personal Brand From 37 Experts

13 KNOW YOUR COMPETITORSKNOW YOUR COMPETITORS

WHO ARE THEY?WHAT DO THEY DO?HOW DO THEY LOOK?I GOTTA BE THE OPPOSITE.

ANNA RYDNEWRITER, STEAMFEED.COM

& COMMUNICATE [YOUR] SKILLS

Page 25: 30 Tips To Build Your Personal Brand From 37 Experts

HOW WOULD I FEELIF THIS POST MADETHE FRONT PAGE OFTOMORROW’S NEWSPAPER?

WOULD I BE EMBARRASSEDIF MY PROFESSIONALNETWORK READ THIS?POST

IF YES, DON’TPOST IT TOTHE WEB.

14 KNOW WHAT YOU’RE GETTING INTO

KNOW WHAT YOU’RE GETTING INTO

SAM RICHTERFOUNDER, SOCIAL SELLING INSTITUTE

AUTHOR, TAKE THE COLD OUT OF COLD CALLING

Page 26: 30 Tips To Build Your Personal Brand From 37 Experts

MAKINGAWESOMET-SHIRTS

15 IDENTIFY WHATLIGHTS YOU UPIDENTIFY WHATLIGHTS YOU UP

Care. Give a damn about something.When I care about that same thing, it’s magic. Conversely, if you don’t

care, I can tell, and you’re bland to me; you’re not worth subscribing.

CHASE REEVESCO-FOUNDER, FIZZLE.CO

You want to stand for something that potential customers can identify

with – your ideal customers.

MARS DORIANFOUNDER & ILLUSTRATOR,

MARSDORIAN.COM

Page 27: 30 Tips To Build Your Personal Brand From 37 Experts

MAKINGAWESOMET-SHIRTS

15 IDENTIFY WHATLIGHTS YOU UPIDENTIFY WHATLIGHTS YOU UP

Know Your Value - Don’t just talk to talk. Understand the value you bring to the table and why people are/and should be following you. Make sure

you’re always serving your audience.

GREG HICKMANHOST, MOBILE MIXED PODCAST

AUTHOR, THE SMSMARKETING HANDBOOK

I love the quote by Simon Sinek that “people don’t buy what you do, they

buy WHY you do it.” If you are passionate and truly get your “why”,

this will be so much easier to translate to your brand, your message and the

image that you project.

KIM GARSTCEO & CO-FOUNDER, BOOM! SOCIAL

Page 28: 30 Tips To Build Your Personal Brand From 37 Experts

16 ARTICULATE YOUR BRAND CLEARLY

ARTICULATE YOUR BRAND CLEARLY

Define and design your brand. Get a great logo done that’s representative of your

focus (doesn’t have to be expensive, but doeshave to look sharp).

JESSE KRIEGERAUTHOR, LIFESTYLE ENTREPRENEURCREATOR, BUSINESS IN A WEEKEND

You’ve got to know what you stand for and be able to articulate your value – the benefit that

you bring to a professional situation – in a clear, crisp, compelling sentence. After all, if you

can’t define what’s special about yourself, how can you expect others to figure it out?

CATHERINE KAPUTAAUTHOR, YOU ARE A BRAND!FOUNDER, SELFBRAND.COM

Page 29: 30 Tips To Build Your Personal Brand From 37 Experts

16 ARTICULATE YOUR BRAND CLEARLY

ARTICULATE YOUR BRAND CLEARLY

Brands that resonate with us do so because they are able to communicate their brand e�ectively. Many businesses have very good products or services yet don’t

experience the type of success they are trying to achieve because they do not know how to e�ectively communicate their brand message to people. It doesn’t

matter how much value you o�er, how innovative your product is or how amazing you are at what you do, if you cannot communicate it to your audience.

OMAR ZENHOMFOUNDER, BUSINESS REPUBLIC

Page 30: 30 Tips To Build Your Personal Brand From 37 Experts

Commit to a Goal. Determine what you want out of life and map a course to go after it. Run your life, don’t let your life run you.

JIM JOSEPHAUTHOR, THE EXPERIENCE EFFECT SERIES

PROFESSOR, NEW YORK UNIVERSITY

Don’t do 7 di�erent things.Figure out what your di�erential is

in the market and play up that.

JAIME TARDYFOUNDER & HOST, EVENTUAL MILLIONAIRE

AUTHOR, THE EVENTUAL MILLIONAIRE

MAKING THE COOLEST T-SHIRT

IN THE WORLD

17 PICK ONE THINGAND FOCUS ON ITPICK ONE THINGAND FOCUS ON IT

Page 31: 30 Tips To Build Your Personal Brand From 37 Experts

Nowadays it’s very common to see very “floaty” specialties

people are branding themselves with. These aren’t going to get

you many paying clients.You need to weave your story

into a very specific call to action that solves a very specific pain. Start with the pain you're going to cure, then craft your brand

around that in the most artisticway you know how.

NATE BUNGERFOUNDER, DREAM LIFE ACADEMY

MAKING THE COOLEST T-SHIRT

IN THE WORLD

17 PICK ONE THINGAND FOCUS ON ITPICK ONE THINGAND FOCUS ON IT

Page 32: 30 Tips To Build Your Personal Brand From 37 Experts

GROW YOUR BRAND, ESTABLISH

PUBLIC FACINGELEMENTS

yourname.com

Page 33: 30 Tips To Build Your Personal Brand From 37 Experts

CREATE HELPFUL CONTENT TO SHAPE OTHERS’ OPINIONS OF YOU

CREATE HELPFUL CONTENT TO SHAPE OTHERS’ OPINIONS OF YOU 18

Create and publish the best contagious content you can in a

variety of media including text, video and images. Build online credibility by publishing a book. You can now self publish on Amazon, Apple and

on your own blog and get paid for it!

JEFF BULLASSOCIAL MEDIA MARKETING BLOGGER

FOUNDER, JEFFBULLAS.COM

How to feelcomfortablewhereveryou are

Sharing your opinions, knowledge and perspective through a blog is the easiest way to show people who you really are.

JEET BANERJEECO-FOUNDER, STATFUSE.COMAUTHOR, LIMITLESS THINKING

Page 34: 30 Tips To Build Your Personal Brand From 37 Experts

CREATE HELPFUL CONTENT TO SHAPE OTHERS’ OPINIONS OF YOU

CREATE HELPFUL CONTENT TO SHAPE OTHERS’ OPINIONS OF YOU 18

By producing high-quality content that your target audience finds

valuable, you will attract prospects to you versus trying to track

them down and sell to them the old-fashioned way by bombarding

them with ad after adbegging them to buy.

OMAR ZENHOMFOUNDER, BUSINESS REPUBLIC

How to feelcomfortablewhereveryou are

Always try to exceed expectations. That will help you get noticed and build your tribe (Email list!) in a very honest and

authentic way around your vision.

NAVID MOAZZEZFOUNDER, NAVIDMOAZZEZ.COM

Page 35: 30 Tips To Build Your Personal Brand From 37 Experts

A weak online identity is like a weak reputation. The place to

begin is LinkedIn, the number one career site. Take the time to write a compelling headline sentience

and career summary, both of which appear “above the fold” when people look you up on

LinkedIn. It’s important to have a flattering photo that is

appropriate for your career arena.

CATHERINE KAPUTAAUTHOR, YOU ARE A BRAND!FOUNDER, SELFBRAND.COM

linkedin.com

yourname.com

19 CREATE A STRONGONLINE IDENTITYCREATE A STRONGONLINE IDENTITY

Even if you don’t use YourName.com to host your blog or main website, make sure you use it as a “home base” for everything that you do. Think about everything you’d want someone to know about you within the first five minutes of Googling you and

put that on YourName.com.

CALEB WOJCIKCO-FOUNDER, FIZZLE.CO

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OPEN FOR BUSINESS:

CONNECT WITHCUSTOMERS & STAKEHOLDERS

THANKS FOR THERECOMMENDATION! :)

ANYONE KNOWS WHERE I CANGET A PAIR OF NICE BOOTS AT THIS HOUR?

I KNOW A PLACE!HOW ABOUT THIS?

Page 37: 30 Tips To Build Your Personal Brand From 37 Experts

WHERE DID YOUGET THAT T-SHIRT FROM?LOOKS PRETTY GOOD!

THANK YOU!I GOT ITFROM...

T-SHIRTLOVER

20 BE HUMAN, BUILD STRONG RELATIONSHIPS

BE HUMAN, BUILD STRONG RELATIONSHIPS

Stop trying to do social media and just be social. Treat social media

platforms and new connections just as you would in real life.

JEET BANERJEECO-FOUNDER, STATFUSE.COMAUTHOR, LIMITLESS THINKING

Be in good company - nobody ever gets anywhere alone. Aligning yourself with other

individuals that stand for things you believe in and that share similar beliefs will amplify your

exposure and elevate your personal brand.

GREG HICKMANHOST, MOBILE MIXED PODCAST

AUTHOR, THE SMS MARKETING HANDBOOK

Page 38: 30 Tips To Build Your Personal Brand From 37 Experts

WHERE DID YOUGET THAT T-SHIRT FROM?LOOKS PRETTY GOOD!

THANK YOU!I GOT ITFROM...

T-SHIRTLOVER

20 BE HUMAN, BUILD STRONG RELATIONSHIPS

BE HUMAN, BUILD STRONG RELATIONSHIPS

Pay special attention to building a strong strategic network of people who are at your level (more or less) who mutually support each other, share tips, contacts and support.

CATHERINE KAPUTAAUTHOR, YOU ARE A BRAND!FOUNDER, SELFBRAND.COM

You should work to integrate your personality into your expression of who you are online so that people get a feeling for what you would be like in “real life.” They will be more drawn

and connected to you if you are more human.

JOHN CORCORANFOUNDER, SMART BUSINESS

REVOLUTION

Page 39: 30 Tips To Build Your Personal Brand From 37 Experts

21 GIVE AUDIENCES A REASON TO STICK AROUND

GIVE AUDIENCES A REASON TO STICK AROUND

Look for opportunities to make people feel that you

care and that you are approachable and available

to connect. Thank your most loyal followers as

often as possible publicly and privately. Look for

opportunities to be unscripted and authentic.

KRIS JONESFOUNDER, KBJ CAPITALCHAIRMAN, INTERNET MARKETING NINJAS

THANKS FOR THERECOMMENDATION! :)

ANYONE KNOWS WHERE I CANGET A PAIR OF NICE BOOTS AT THIS HOUR?

I KNOW A PLACE!HOW ABOUT THIS?

Being present is so important because if you’re not engaging with your audience, then they’ll

have no reason to stick around. Continue building upon those relationships and you’ll find that your loyal followers will soon become your raving fans.

JOHN LEE DUMAS & KATE ERICKSONFOUNDER & CONTENT CREATOR,

ENTREPRENEURONFIRE

Page 40: 30 Tips To Build Your Personal Brand From 37 Experts

21 GIVE AUDIENCES A REASON TO STICK AROUND

GIVE AUDIENCES A REASON TO STICK AROUND

Make helping and collaborating with others part of your personal brand. You don’t want to be known as the person who asks for favors, but then

takes a month to respond to any requests for help that they receive.

ODALIS SALAZAR MULLINSFOUNDER & CEO, PROMETHEAN BRAND

THANKS FOR THERECOMMENDATION! :)

ANYONE KNOWS WHERE I CANGET A PAIR OF NICE BOOTS AT THIS HOUR?

I KNOW A PLACE!HOW ABOUT THIS?

Page 41: 30 Tips To Build Your Personal Brand From 37 Experts

BLOG COMMENTS SOCIAL MEDIA FORUMS

22 GO EVERYWHERE, RESPOND TO EVERYONE

GO EVERYWHERE, RESPOND TO EVERYONE

I’ve always made sure that I respond to all of my personal emails and always get back to all interview requests. Anyone that takes the time to

get in touch with me deserves my attention, and that’s why my brand has become what it is today.

ZAC JOHNSONFOUNDER, ZACJOHNSON.COM

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TESTIMONIALS

GAGA: I NEED A GREAT T-SHIRTFOR MY EVENT TONIGHT.

HEY I’M SENDING OVER A PIECE!IT’S ON ITS WAY. :)

GAGA: OH WOW THANK YOU.THIS IS A FANTASTIC T-SHIRT!

THIS IS AFANTASTICT-SHIRT!

23 HELP PROMINENT PEOPLE, GET THEIR ENDORSEMENTSHELP PROMINENT PEOPLE, GET THEIR ENDORSEMENTS

How do you get testimonials from influencers? The secret comes down to consistently adding value to those you respect and admire. When you find great

ways to make a busy, influential person’s life easier, they’ll naturally thank you. With their permission, that “thank you” can become a testimonial on your website.

SELENA SOOFOUNDER, S2 GROUPE

Page 43: 30 Tips To Build Your Personal Brand From 37 Experts

Find the convergence point where your passion and your

customer’s needs overlap.

MARS DORIANFOUNDER & ILLUSTRATOR,

MARSDORIAN.COM

PASSION

YOUR“ESSENCE”

/VALUE

KEEPPROVIDINGTHIS!

CUSTOMERS’NEEDS

24 ADD VALUE, BUT DON’TEXPECT IMMEDIATE RETURNS

ADD VALUE, BUT DON’TEXPECT IMMEDIATE RETURNS

Page 44: 30 Tips To Build Your Personal Brand From 37 Experts

You can’t imagine the wonders that a small

gift like a $5 Starbucks gift card can do for you

and your brand.

MARLEE WARDFOUNDER, RADICAL

ENTREPRENEUR

25 SHOW GRATITUDESHOW GRATITUDE

Page 45: 30 Tips To Build Your Personal Brand From 37 Experts

AT THE END OF THE DAY:

REFLECT, REGROUP,PLAN FOR THE FUTURE

WHY?

Page 46: 30 Tips To Build Your Personal Brand From 37 Experts

26 OVER-DELIVER. EXCEED EXPECTATIONS.

OVER-DELIVER. EXCEED EXPECTATIONS.

FIREPROOFSMART T-SHIRTTHAT CHANGESCOLOUR VIASMARTPHONE

NEXT PROJECT:

T-SHIRT

Plan on being at the top. What would a top 10 do? Think as if you

are already a massive brand.

JAIME TARDYFOUNDER & HOST, EVENTUAL MILLIONAIRE

AUTHOR, THE EVENTUAL MILLIONAIRE

Imagine the guy at the top of your niche visited your blog. What would

you change to keep that person reading your content? This will help

elevate your game.

MIKE KIMCMO, MEK REVIEW

Page 47: 30 Tips To Build Your Personal Brand From 37 Experts

26 OVER-DELIVER. EXCEED EXPECTATIONS.

OVER-DELIVER. EXCEED EXPECTATIONS.

FIREPROOFSMART T-SHIRTTHAT CHANGESCOLOUR VIASMARTPHONE

NEXT PROJECT:

T-SHIRT

I love to quote Steve Martin: “Be as good they can’t ignore you”. That’s

my number one rule for success.

ANNA RYDNEWRITER, STEAMFEED.COM

& COMMUNICATE [YOUR] SKILLS

Exceed expectations. When you do this, you stand out from the crowd

and push through mediocrity.

ADAM SMITHFOUNDER & WRITER, ASMITHBLOG.COM

Page 48: 30 Tips To Build Your Personal Brand From 37 Experts

27 GET ADVICE FROM PEOPLEGET ADVICE FROM PEOPLE

HEY RYAN!CAN I GETSOME ADVICEFROM YOU?

SURE!HAPPYTO HELP.

RYANBABENZIEN

CEO, GREATS

Invest on advice. It’s hard to out of your own box.

Ask people that have done it before what you should

do.

JAIME TARDYFOUNDER & HOST, EVENTUAL

MILLIONAIREAUTHOR, THE EVENTUAL

MILLIONAIRE

Page 49: 30 Tips To Build Your Personal Brand From 37 Experts

28 DARE TO FAIL,LEARN & MOVE ON

DARE TO FAIL,LEARN & MOVE ON

My motto: The road to success is trying. It means that you

should dare to fail and keep an agile mindset along the way.

ANNA RYDNEWRITER, STEAMFEED.COM

& COMMUNICATE [YOUR] SKILLS

Never stop learning. Before you can pour into others, you have to fill yourself up. To give back, you need to have something to give. Consume

more information and give back more.

ADAM SMITHFOUNDER & WRITER, ASMITHBLOG.COM

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29 DONE IS BETTERTHAN PERFECTDONE IS BETTERTHAN PERFECT

Page 51: 30 Tips To Build Your Personal Brand From 37 Experts

Become Aware of YourPerfection Mindfuck. Everyone

has it. Becoming aware of it is thefirst step to getting over it.

ANAÏS BOCKBULLSHIT ELIMINATION, MEETANAIS.COM

Don’t aim for perfection when it comes to website design and letthe branding evolve over time

(it took some time for me!)

NAVID MOAZZEZFOUNDER, NAVIDMOAZZEZ.COM

Allow your brand to evolve naturally over time. Focus on providing value to your audience and getting more clear on your message and brand, and from there you’ll know what you need to include or remove from your site.

NATHALIE LUSSIERDIGITAL STRATEGIST & HOST,

OFF THE CHARTS SHOW

29 DONE IS BETTERTHAN PERFECTDONE IS BETTERTHAN PERFECT

Page 52: 30 Tips To Build Your Personal Brand From 37 Experts

30 ASK YOURSELF AGAIN:

WHY?ASK YOURSELF AGAIN:

WHY?

WHY?

HOW?FORWHOM?

WHAT IS THE VALUEI DESIRE TO ADD?

If you have embarked on the entrepreneurial journey it means

you have put in a bunch of work to figure out what defines you, who

you really want to work with, what your true voice sounds like. You’ve

created, texted and talked. You probably have an entire Evernote database and 7 notebooks full of useful text snippets and stories.

From time to time it is good to just take a blank piece of paper and ask

yourself the big questions again.

ANAÏS BOCKBULLSHIT ELIMINATION, MEETANAIS.COM

Page 53: 30 Tips To Build Your Personal Brand From 37 Experts

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