how the experts build their marketing funnels
TRANSCRIPT
Your sales funnel is broken…
Why? When you set out to build an online sales funnel no one ever tells you about the amount of work that goes into creating one that generates customers.
It’s not as easy as putting up a sales letter and making millions.
A successful Marketing Funnel is comprised of 3 Micro Funnel Conversions that make it profitable, not just a sales letter with some upsells.
Before we dive into what makes up a Successful Funnel let’s clarify 4 important truths that will save you some major agony.
Not all offers are winners.1.
Split Testing can’t fix a loser.2.
Not all traffic is equal.3.
Customer lifetime value makes a business.4.
Understanding these truths will help you Optimize your Winning Offer faster.
(It will also keep you from beating your head against a wall with a losing offer.)
So What is A Micro Funnel Conversion?
It is part of your overall offer that leads to the first sale and future sales to that same buyer.
When you have these 3 pieces in place and working together it makes it way easier to optimize your entire online asset faster.
Lead Funnel Conversions
It all starts here.
If people don’t see your offer there’s no way to even generate a sale.
Things to look at when optimizing your lead conversion:
Ad Copy | Landing Page Content | Call To Actions
Not doing this properly is what got people banned from Google years ago…
and it gets people banned from Facebook now.
Sales Funnel Conversions
Once you have your lead funnel conversions’ working it is time to make some money. The sales funnel is where most people spend their time when it comes to optimizing for more revenue.
This is where the Infamous Marketing Line comes into play – ‘Just Split Test It!’
The challenge is some offers are just losers, so split testing a headline or an order button aren’t going to make it a winner.
Sometimes you just need a new offer.
On a positive side once you have an offer that is showing life and converting well you are off to the races.
Follow Up Conversions
The Toughest and Most Expensive Sale to make is the First Sale.
Once you embrace this marketing truth you will quickly increase your bottom line revenue.
You need to focus on building a relationship with them.
They trusted you enough to buy and are willing to do it again, so just treat them right and they will spend more.
This is what separates the Big Dogs from the Puppies so if you want to make serious revenue stop ignoring your follow up.
When we Audit a clients Sales Funnel they are usually missing one or more of these micro conversion points and it is resulting in lost revenue.
Take time to get each one of these Micro Funnel Conversions optimized and it will pay huge dividends for your business.
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