Brand/ Launch Your Career Using LinkedIn

Anna Centrella Thayer

Agenda

Profile Sections- How to Start

Tips and Hints- Top 5 Profile Building Blocks

The Recruiter View- How to get Found

Just Start- Then Build

LinkedIn Profile

ØProfessional HeadlineØSummary/AboutØLinksØExperienceØEducationØVolunteer ExperienceØSkillsØRecommendationsØAccomplishmentsØInterests

Tips & Hints to Start

Professional Headshot

Customize Your LinkedIn URL

Turn off “Connections Seeing Your Updates” While you Build Your Profile

Location- Where you Want to be Working

Check for Your Name on LinkedIn Search to see Where you Rank

Add Middle Initial if Needed- Make Sure Your Name is Consistent on all Your Tools

Customize Your LinkedIn URL

YEShttps://www.linkedin.com/in/camryn-baber/

https://www.linkedin.com/in/cassandra-lynch/

NOhttps://www.linkedin.com/in/nicoletta-gilbertson-4aa469170/

https://www.linkedin.com/in/yuxin-gloria-jiang-22b838132/

How to Edit Your URL

Professional Headline

Ø#1 Section of Your Profile Used in SEO

Ø120 Spaces- Use Them all

ØUse the Location you Want to be at! Not Pullman

ØLinkedIn is a Huge Database of Profiles

ØUse Keywords- Skills – Take From job Descriptions

ØThink “Search Index” you Search Your Favorite Sites

Using Keywords

LinkedInAbout/ Summary

200-250 Characters to Make Your Summary Opening Compelling

KEYWORDS * KEYWORDS * KEYWORDS *

KEYWORDS* KEYWORDS

Read Over Summaries of People who Have Jobs

you Want

Write Down the Skills Listed for Jobs you Want

Write in the First Person

Links

ØWhat Should you add?

ØThink About Projects/ Presentations/ Report/ Blogs/ Websites/Portfolio/Photos

ØAdds to Your Profile Density

ØThink…

Let’s Talk About Your Experiences(Not Just job Experiences)

100 Spaces for Your job Title- Use as

Many Keywords as Possible

Add Skills to Your job Titles

Use Keywords in Your Job Title

2,000 Spaces to use for Each of Your

Jobs

You Don’t Have to be Paid

LinkedIn Talent Solutions- Recruiter

Volunteer Experience

ØThis Section Helps Viewers Learn More About you

ØWhat did youAccomplish?

ØDid you Organize or Participate?

Skills Skills Skills & Endorsements

ØStart With a Minimum of 10 Skills- Max is 50

ØThe More Skills you List That Match Jobs you Want- Increase Your Views by 64%

ØYou can Rearrange Your Skills

Skills: Bottom of Job Postings & Within Job Descriptions

Recommendations

Validate Your Experience

Role/Position2 per

Job/PositionIncrease

Profile Density

Who to ask? How to ask?

What Are Your Interests

ØFollow Companies you Want to Work at

ØFollow People you Think Will Increase Your Value

ØFollow People who Work Where you Want to Work

ØInterests in Your Future Field

ØAssociations in the Locations you Want to Move to

How To Build Connections

#1 Way to Get a Job/Position Who???ØPast JobsØParents/FamilyØParents FriendsØFriends ParentsØAlumniØProfessors

How To Job Search On LinkedIn

Make a Plan ExamplesØRecruiters

ØSearch Jobs by Location/Company/Job Titles/Contacts

ØTarget Companies & Roles

ØLook at Responsibilities

ØSafe Jobs/Follow Companies

Final Tips & Hints

ØLocationØProfessional Email and VMØClean up all Your Social Media SitesØTurn on job Seeking PreferenceØGo on LinkedIn Once a day for at Least 15

Minutes- Improves Your Search RankingØMinimum 100 ConnectionsØMinimum 10 SkillsØReach All Star LinkedIn Status