br - branding - guidelines - eng - v 3 3€¦ · index 3 8 22 25 28 30 34 38 51 brand foundation...

Brand Guidelines

v 3.3

Index

38

22252830343851

Brand FoundationBrandColorsFonts

ImageryIcons

App IconsAdditional Elements

Templates

Brand PositioningBrand PillarsBrand Personality

Brand Foundation

This guide portrays the componentsof our identity system thatillustrate our brand.

All these components work togetherto create a representation of not onlythe BOSS Revolution brand,but of our customers’ “worlds.”

Used together, they createthe unique look and feelthat expresses our brand andconnects our customers towhat’s important to them.

Brand Foundation

Our brand positioning,pillars, and personality

form the strategicfoundation of our brand.

They are the blueprint for allof BOSS Revolution’s

actions and communications.

Our brand positioning is a concise description of what makes our offerunique in the marketplace and relevant to our key audiences. It definesto whom we are trying to appeal, what makes our brand unique, andthe benefits our audience receives.

Being away from loved ones creates manychallenges. BOSS Revolution understandsthose challenges and provides you with safe,simple, and affordable ways to stay in touchand send money to your loved ones back home.We do that by offering you communication andfinancial products that not only simplify the wayyou live, but also allow you to stay connected toyour network back home, at all times. You are here,but you are also there. And BOSS Revolution isalways by your side. Unite Your WorldsSM.

5Brand Positioning

Our brand pillars representour core beliefs. They help

us to achieve our purpose.The brand pillars representwhat we need to be known

for and the services weprovide our customers.

Keep these pillars in mind when developing your work.Think about how the activity

you are planning can use thepillars to guide the brand,

rather than using the specificwords to express your idea.

For communications pieces, also consider brand

personality — it workstogether with the brand pillars

to ensure our written ideas align with our positioning.

BelongingWe connect you and bring you closer to your lovedones, to the people in your network of relationships.

SecurityWe provide safe, affordable, and friendly experiences.

One step aheadWe respond to your ever-evolving needs.

Brand Pillars 6

Brand personality is theexpression of a brand’shuman characteristics,

emotional or behavioral,that distinguish one brand from another.

Our brand personality and itsexpressions, both verbal and

visual, play a critical role indeveloping deep emotionalconnections with our target

audiences and in buildinglong-term brand loyalty.

Our brand personality is about communication.

HardworkingDriven

Warm Friendly Ambitious

ApproachableEnergeticDependable

Collaborative Surprising

Enthusiastic

Brand Personality 7

Logo Generic with Slogan

Brand Components Vertical Horizontal

Brand ArchitectureMoney LogosTrademark SymbolsConstructionProtection AreasMinimum SizeSizes & ProportionsLogo FontsCorrect WritingIncorrect Uses

Brand

Logo

Our logo is the heart of our visual identity. It represents

the connections between ourcustomers and their worlds.

It is a symbol for the kinds ofconnections our company,

products and services provide.Since our logo is one of our

most prominent visual assets,it’s important to use it correctly.

It’s the “face” of our company and often the first point of

connection with ourcustomers and partners.

9Generic with Slogan

Brand Components

Generic.

Generic with tagline.

Logo for specificservice description

(sub brand).

10Vertical

Exceptional Use.Only use this option when

the preferred one(previous page) is not

applicable due to space reasons.

Generic.

Generic with tagline.

Logo for specificservice description

(sub brand).

11Brand Components Horizontal

Brand Architecture

BOSS Revolutiongeneric logo

(with or without tagline).

Logo for specific service description

(sub brand).

12

Money Logos

Main logo - vertical.

Horizontal logo forexceptional use.

13

Trademark Symbols 14

Construction

The modules of the grid onwhich the brand is built, show

the relation and disposition of thebrand components. This relation

cannot be altered. To maintainthe integrity of the brand, it is

recommended to applyit from an original digital

file rather than recreating it.

15

Protection Areas 16

A protection area is set to avoidinterferences and visual tensionand preserve the integrity of thebrand. This area keeps it away

from other brands, borders, texts,photographs, and illustrations.The area of brand protection is

defined by a module wecall “x”, where “x” equals the

height of the word “BOSS.”

Minimum Size

To preserve the legibility of thebrand, do not reduce it to

less than the indicated size.

17

Sizes & Proportions

The IDT brand +“Symbol of Trust”,

should be applied in a different corner, respecting

the BOSS Revolution brand. It’s size should not exceed 50%

of the BOSS Revolution brand.

18

Logo Fonts

Impactabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,:;!?( )

Helvetica Neue LT Proabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,:;!?( )

19

Correct Writing

When writing “BOSS Revolution”always capitalize the word

“BOSS”, and the letter“R” in Revolution.

BOSS Revolution

20

Incorrect Uses

Don’t stretch or rotate.

Don’t change colors.

Don’t add, take out,or modify elements like

type, vector, or images.

21

Main ColorsOther Colors

Colors

Main Colors

Web: #e21b23Pantone: 1797 CCMYK: 0 100 99 4RGB: 226 26 35

Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0

Web: #ffffffCMYK: 0 0 0 0RGB: 255 255 255

Color version over lightor white background.


Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0


Color version over originalBOSS Revolution red.

23

Other Colors


Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0


Color version over darkor black background.

Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0


Black and white version over dark or black

background.

Web: #231f20CMYK: 0 0 0 100RGB: 0 0 0


Black and white versionover light or white

background.

24

Print FontsDigital Fonts

Fonts

Helvetica Neue LT Pro

Helvetica Neue LT ProCondensed

45 Light55 Roman65 Medium75 Bold85 Heavy95 Black

Print Fonts 26

47 Light Condensed57 Condensed67 Medium Condensed77 Bold Condensed87 Heavy Condensed97 Black Condensed

Digital Fonts

Helvetica

Proxima Nova

27

LightRegularBold

Light

Light Italic

Regular

Regular Italic

Bold

Bold Italic

Extrabold

Photographic Style

Imagery

Photographic Style

The images will reflectthe users of BOSS Revolution,

and/or the services ofthe brand, always within

the personality traits of theBOSS Revolution brand:

DrivenHardworking

WarmFriendly

AmbitiousDependable

EnergeticApproachableCollaborative

SurprisingEnthusiastic

Photographs of people shouldreflect: "Here" immigrants living inthe US, users of the services (not

kids for instance). And "There"(their loved ones abroad). They

should have a natural feel,not perfectly styled, but also

neither dirty or rumpled. Lookingreal and within the grasp of

BOSS Revolution customers'lifestyles and aspirations.

29

Icons

Icons - Branded Icons - Other 1 Icons - Other 2

Icons - Branded

The icons on this pageare intended to be used

exactly as they are,to ensure consistency

across platforms.

PINLESS CALL ME MOBILE MOBILE APP

MOBILETOP UP

INTERNATIONALMOBILE TOP UP

DOMESTICMOBILE TOP UP

MOBILETOP UP CARD

BILL PAYMENT INTERNATIONALBILL PAYMENT

DOMESTICBILL PAYMENT

E-GIFT INTERNATIONALE-GIFT

DOMESTICE-GIFT

VISAPRODUCTS

VISA VIRTUALACCOUNT

PREPAIDVISA CARD

MONEYTRANSFER

31

Icons - Other 1 32The icons on this page are intendedto be used as reference of the desired style.

33Icons - Other 2 The icons on this page are intendedto be used as reference of the desired style.

App “Calling” IconApp “Money” IconApp Icons in Use

App Icons

iOS sizes:180px x 180px / 120px x 120px /

87px x 87px / 80px x 80px /58px x 58px

Android sizes:96px x 96px / 72px x 72px /48px x 48px / 36px x 36px

File formats:EPS / PNG / SVG

App “Calling” Icon 35

iOS sizes:180px x 180px / 120px x 120px /

87px x 87px / 80px x 80px /58px x 58px

Android sizes:96px x 96px / 72px x 72px /48px x 48px / 36px x 36px

File formats:EPS / PNG / SVG

App “Money” Icon 36

App Icons in Use 37

Additional Elements

$1 BonusBR Mobile Mobile with message used as logo Guarantee Stamp

BR Club & BR Shield and Hero

Icon PatternsBR 10 Year MarkBR RewardsMost Valuable Plan (MVP)RAF ProgramProduct BarsSocial Media ButtonsApp Store Badges

$1 Bonus 39

English.

Spanish.When writing about the App

in Spanish, use “el” Appor “la” Aplicación.

40

English.

Spanish.

BR Mobile Mobile with message used as logo

BR Mobile

English.

Spanish.

41Guarantee Stamp

BR Club & BR

Shield & Hero.To be used when promotion is

not part of BR Club.

42

Shield & Hero.To be used when promotion is

part of BR Club.

Shield and Hero

Icon pattern should be in blackor white, at 70% (suggested)

opacity over the preferredcolored background.

Icon Patterns 43

BR 10 Year Mark 44

Version to be used over darkor black background.

Includes white outline.

Version to be used over lightor white background.

BR Rewards 45

Most Valuable Plan (MVP) 46

RAF Program

Logo.

Icon.

47

Products Bars

Bars for each productto be applied on

correspondingcommunication pieces.

48

Social Media Buttons

Preferred buttons for print.

Preferred buttons for digital.

49

App Stores Badges

English.

Spanish.

50

Templates

PosterBrochurePrinted BannerDecalBR Consumer Website - Banner Homepage - Carousel - Desktop & Mobile

BR Mobile Website - Banner Homepage - Carousel - Desktop & Mobile Account Section - Desktop Account Section - Tablet Account Section - Mobile

EmailApp News FeedDigital Ad BannersBR KioskPOS - Digital DisplayTVC End FrameFacebookTwitter

Poster

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Discretional:Flag or flags correspondingto the country or countries(if applicable).

Graphic(Over white, red,or other background).

Discretional:Red background optional.

BOSS Revolution logo.With tagline or with specific service description (see page 12).

App stores badges and social mediabuttons always on bottom right.App stores used only ifcorresponding service is available in the BR App.

Disclaimer.

IDT logo & BOSS Revolution URL

on bottom left.

See page 26 for fonts.Position of the headline

is discretional.

Discretional:Product bar with

corresponding icon anddescription of service

(see page 47).

52

11in x 17in – or – 18in x 24in

BOSSREVOLUTIONMOBILE.COM

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus est, mollis sit amet eros non, cursus rhoncus turpis. Curabitur ornare, felis non malesuada hendrerit, enim turpis tempor augue, in viverra ante sapien vel urna. Nam rhoncus viverra malesuada. Nulla bibendum sollicitudin dui, gravida maximus libero lobortis ut. Quisque vitae fermentum nibh, tempus placerat augue. Nulla cursus eros nec ante lacinia condimentum. Donec facilisis, leo et tincidunt pulvinar, nibh diam malesuada sapien, ac mattis ex eros rutrum nulla. Mauris sollicitudin, nisl vitae viverra porta, nibh tellus vehicula elit, a aliquet est lorem a elit. Pellentesque massa felis, vestibulum elementum est non, tristique vehicula magna. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Etiam viverra ultricies odio id rhoncus.

OIOIOIOIOIOOIOIOIOIOIOIOIO

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App stores badges and social mediabuttons alwayson bottom right.App stores usedonly if correspondingservice is availablein the BR App.

Discretional:Red, white, andor other background.

See page 26 for fonts.Position of the headline

is discretional.

Graphic(Over red, white,

or other background).

BOSS Revolution logo.With tagline or with

specific service description (see page 12).

Disclaimer &BOSS Revolution URL.

IDT logoon bottom left.

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Brochure 53

10.875in x 8.375in(total)

Trifold

Printed Banners 54

App storesbadges alwayson bottom right.App stores used only ifcorrespondingservice is availablein the BR App. And social media buttons,if applicable.

Disclaimer &BOSS Revolution URL.IDT logo on bottom left.

Graphic(Over red, white,or other background).

See page 26 for fonts.Position of the headlineis discretional.

BOSS Revolution logo.With or without tagline or with specific service description(see page 12).

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4ft x 2ft

Decal 55

See page 26 for fonts.

Generic BOSS Revolution logo.(see page 12).

6in

BR Consumer Website - Banner

1710px x 570px - jpeg

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IOOIOIOIOIOIOIOIOIOIOOIOIOOioioioioiooioioioioiooioioioioioioioio

ioiooioioioioioioioioioioioioioioioioioioioio


Area free of content.

Graphic.

Safe area(text should notbe over navigationelements).

56Homepage - Carousel - Desktop & Mobile


257 px

5px

207px188.5px

9.25px

9.25px

238px

9.5

px

9.5

px

Banner Size: 257px X 207px Content Area: 238px X 188.5px

BR Mobile Website - Banner 57Homepage - Carousel - Desktop & Mobile

368px

736px

258px

37px

368px59px

59px

854px

37px

Banner Size: 854px X 332px Content Area: 736px X 258px

HOME RATES SAVINGS COVERAGE PHONES JOIN US HELP ENG LOG IN



See page27 for fonts.Preferredfor BR Mobile:Proxima Nova

Graphic.



ENG LOG IN

ioioioioioioioioioioIoioioioioioioi

IOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIOIIOIOIOIOIOIOIOIOIOIOIOIOI

See page 27 for fonts.Preferred for BR Mobile:Proxima Nova

Graphic(Over red, white orother background).

App stores badges.

475px × 430px - png

58Account Section - DesktopBR Mobile Website - Banner

375px × 430px - png



59BR Mobile Website - Banner Account Section - Tablet



App stores badges.

768px × 430px - png



60BR Mobile Website - Banner Account Section - Mobile



App stores badges.

Email

Lorem ipsum dolor sit amet. Can't see our images? Click here

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elementum, at eleifend nisl aliquet. Praesent interdum sem non velit pellentesque congue.www.bossrevolution.com. Service provided by IDT Domestic Telecom.

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Get our FREE App & get $1 for calls!*

Snippet.

Discretional:Logo on top left.

See page 27 for fonts.No white text on emails.

See page 27 for fonts.No white text on emails.

App Stores Badges

Disclaimers.

Social Media buttons.

“Click here” message.

600px width

See page 27 for fonts.CTA button always

with rounded cornersand above the fold.

IDT Logo.

61

App News Feed

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600px x 450px - png



62

Digital Ad Banners

300px x 250px

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Oioioiooioioioioioio

oioioioio

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OIOIOIOIOIOIOIOIOOIOIOIOIOIOIOIOOioioioioioioioioioioioioioioioioioioio

640px x 100px


320px x 50px


336px x 280px

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See page 27for fonts.

160px x 600px728px x 90px

63

BR Kiosk

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Full banner page1280px x 860px - png, gif, or svg

Main screen banner1200px x 100px - png, gif, or svg


See page 27 for fonts.CTA button alwayswith rounded corners.

Disclaimer, IDT logo,and

BOSS Revolution URL.

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Corners are roundedautomatically with

a 10px radius.



64

App stores badges and social media buttons always on bottom right. App stores used only ifcorresponding service is available in the BR App.


POS - Digital Display

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Disclaimer,IDT logo,

andBOSS Revolution

URL.


65

App stores badges and social media buttons always on bottom right. App stores used only ifcorresponding service is available in the BR App.

#ioioioioioioioio

Alternative logo styles.

– No fist for small instances –

Logo withtagline.

Social media hashtagor any other

corresponding information.See page 27 for fonts.

Disclaimer with IDT logoand BOSS Revolution URL.

App Store badges,and social media buttons,

if applicable.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus est, mollis sit amet eros non, cursus rhoncus turpis. Curabitur ornare, felis non malesuada hendrerit, enim turpis tempor augue, in viverra ante sapien vel urna. Nam rhoncus viverra malesuada. Nulla bibendum sollicitudin dui, gravida maximus libero lobortis ut. Quisque vitae fermentum nibh, tempus placerat augue. Nulla cursus eros nec ante lacinia condimentum. Donec facilisis, leo et tincidunt pulvinar, nibh diam malesuada sapien, ac mattis ex eros rutrum nulla. Mauris sollicitudin, nisl vitae viverra porta, nibh tellus vehicula elit, a aliquet est lorem a elit. Pellentesque massa felis, vestibulum elementum est non, tristique vehicula magna. Maecenas justo dolor, tempus in tortor ut, dictum blandit ex. Sed consequat tincidunt interdum. Etiam viverra ultricies odio id rhoncus.

Get our FREE App& get $1 for calls!*

TVC End Frame 66

Facebook 67

BOSS Revolution

Facebook

Images withless than 20% text

perform better.

Discretional:BOSS Revolution logo, Generic.


When writing“BOSS Revolution”

always capitalizethe word “BOSS”,

and the letter“R” in Revolution.

Twitter 68

Twitter

BOSS Revolution @BOSS Revolution

Discretional:BOSS Revolution logo, Generic.

When writing“BOSS Revolution”

always capitalizethe word “BOSS”,

and the letter“R” in Revolution.

Thank You

br - branding - guidelines - eng - v 3 3€¦ · index 3 8 22 25 28 30 34 38 51 brand foundation...

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